{"id":259158,"date":"2023-11-07T06:31:34","date_gmt":"2023-11-07T11:31:34","guid":{"rendered":"https:\/\/sftarticles.wpenginepowered.com\/es\/?p=313843"},"modified":"2025-07-01T17:44:37","modified_gmt":"2025-07-02T00:44:37","slug":"do-you-remember-the-billion-euro-for-tiktok-creators-well-neither-do-they","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/do-you-remember-the-billion-euro-for-tiktok-creators-well-neither-do-they\/","title":{"rendered":"Do you remember the billion euros for TikTok creators? Well, neither do they"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">What are social networks without content creators? Nothing. <a href=\"https:\/\/en.softonic.com\/articles\/shorts-could-ruin-youtube?ex=RAMP-1114.4\" target=\"_blank\" rel=\"noopener\" title=\"\">Twitter, Instagram, and TikTok know this well<\/a>. That&#8217;s why the Chinese company owned by ByteDance decided to create a fund with one billion dollars (in the US and UK, it&#8217;s translated as a billion) to distribute among creators.<\/p>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" alt=\"TikTok\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/25d01a14-3485-42e7-a253-e5050ac51dd1\/1217029392\/tik-tok-Download-Tiktok.jpg\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">TikTok<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/c.traktum.com\/?a=69621&amp;c=855409&amp;E=LZ8HsIpcjYo%3d&amp;s1=article\" target=\"_self\" rel=\"noopener noreferrer\">DOWNLOAD<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/c.traktum.com\/?a=69621&amp;c=855409&amp;E=LZ8HsIpcjYo%3d&amp;s1=article\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Well, bad news for creators, in line with this very tough year. <strong>TikTok&#8217;s 1 billion dollar creator fund will come to an end on December 16, 2023<\/strong>, as the company has communicated to users today.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/en.softonic.com\/articles\/a-spanish-woman-sweeps-in-the-united-states-when-comparing-maternity-in-the-two-countries\" target=\"_blank\" rel=\"noopener\" title=\"\">Creators from the US<\/a>, <strong>UK, Germany, and France<\/strong> will no longer be able to monetize their content through the original fund, says TikTok spokesperson Maria Jung. <strong>Creators from Italy and Spain are not affected by the change<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">TikTok\u2019s $1 billion creator fund is shutting down <a href=\"https:\/\/t.co\/yY7bwgoM7c\">https:\/\/t.co\/yY7bwgoM7c<\/a><\/p>&mdash; The Verge (@verge) <a href=\"https:\/\/twitter.com\/verge\/status\/1721802176672985463?ref_src=twsrc%5Etfw\">November 7, 2023<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">A promise that was made during the pandemic<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The creator fund was originally introduced in 2020, with the company&#8217;s promise to pay one billion dollars over the course of three years to people creating viral content on the app.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Along the way, influencers and other content creators have noticed low payments, sometimes just a few dollars for millions of views, making it impossible to make a living solely through the creator fund.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.theverge.com\/2023\/11\/6\/23949290\/tiktok-creator-fund-discontinued-monetization-creativity-program\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">To make matters worse<\/a>, <strong>TikTok has not responded to questions about whether they have paid out the full 1 billion dollars<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In February of this year, the platform introduced a new monetization method that, they claimed, would result in <strong>higher payouts for the most popular creators: the Creativity Program<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unlike the original fund, <strong>the Creativity Program requires creators to make videos over one minute long<\/strong>, a notable shift for an app that started with short videos.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"TikTok is ending its $2 billion creator fund\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/lsn4RxH9Qdc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of having a public fund from which payments are made, <strong>TikTok announced that earnings would be based on views and other engagement metrics<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Since the launch of the new system, TikTok has been inviting eligible creators to join the Creativity Program; <strong>TikTok claims creators can earn up to 20 times the amount they were making with the original fund<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The impending disappearance of TikTok&#8217;s original fund is not surprising: the program was limited to a three-year commitment with a fixed amount to distribute. Creators from the United States, UK, Germany, and France who were part of the fund will be able to transition to the Creativity Program.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Earning money on TikTok has always been more unpredictable than on other platforms like YouTube or Twitch<\/strong>. That&#8217;s why other platforms have moved to attract all those dissatisfied creators.<\/p>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" alt=\"TikTok\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/25d01a14-3485-42e7-a253-e5050ac51dd1\/1217029392\/tik-tok-Download-Tiktok.jpg\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">TikTok<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/c.traktum.com\/?a=69621&amp;c=855409&amp;E=LZ8HsIpcjYo%3d&amp;s1=article\" target=\"_self\" rel=\"noopener noreferrer\">DOWNLOAD<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/c.traktum.com\/?a=69621&amp;c=855409&amp;E=LZ8HsIpcjYo%3d&amp;s1=article\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>All social networks want to stand out from the rest. To do this, they mount actions and promise a lot. TikTok promised one billion euros for creators.<\/p>\n","protected":false},"author":9265,"featured_media":259162,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":2},"categories":[1015],"tags":[4282],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-259158","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-app-subdomain-redirectiontiktok"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/259158","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/users\/9265"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/comments?post=259158"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/259158\/revisions"}],"predecessor-version":[{"id":316639,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/259158\/revisions\/316639"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media\/259162"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media?parent=259158"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/categories?post=259158"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/tags?post=259158"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/usertag?post=259158"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/vertical?post=259158"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/content-category?post=259158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}