{"id":260628,"date":"2023-11-15T04:17:43","date_gmt":"2023-11-15T09:17:43","guid":{"rendered":"https:\/\/sftarticles.wpenginepowered.com\/es\/?p=315192"},"modified":"2025-07-01T17:40:19","modified_gmt":"2025-07-02T00:40:19","slug":"a-simple-world-of-warcraft-mount-gave-more-money-to-blizzard-than-an-entire-videogame","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/a-simple-world-of-warcraft-mount-gave-more-money-to-blizzard-than-an-entire-videogame\/","title":{"rendered":"A simple &#8216;World of Warcraft&#8217; mount made more money for Blizzard than an entire video game"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">&#8216;Starcraft II&#8217; was released in 2010 and lasted for six years, with four different expansions in which <a href=\"https:\/\/en.softonic.com\/articles\/blizzard-confirms-that-world-of-warcraft-could-come-to-xbox\" target=\"_blank\" rel=\"noopener\" title=\"\">Blizzard<\/a> attempted to recapture the spirit of 1998 when the first &#8216;Starcraft&#8217; was launched. In total, <strong>it sold six million copies, and its sequels were not far behind<\/strong>. It would have been a huge success for any company\u2026 but not for Blizzard. And there are reasons for that.<\/p>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" alt=\"World of Warcraft\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/452f3b32-96d1-11e6-a044-00163ed833e7\/3142536951\/world-of-warcraft-logo.png\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">World of Warcraft<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/world-of-warcraft.en.softonic.com\/\" target=\"_self\" rel=\"noopener noreferrer\">DOWNLOAD<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/world-of-warcraft.en.softonic.com\/\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Riding on the dollar<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Jason Hall, a former developer from the studio, dropped a bombshell in a video that hints at just how profitable &#8216;<a href=\"https:\/\/en.softonic.com\/articles\/world-of-warcraft-begins-a-new-stage-with-an-expansion-that-is-not-going-to-leave-anyone-indifferent\" target=\"_blank\" rel=\"noopener\" title=\"\">World of Warcraft<\/a>&#8216; still is: &#8220;<strong>&#8216;Starcraft 2&#8217; made less money than the horse. The first shiny pony<\/strong>. A $15 microtransaction made more money than &#8216;Starcraft 2&#8217;.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He&#8217;s referring, of course, to the Celestial Steed, a flying warhorse that went on sale on April 15, 2010, marking the first mount (of many) available for purchase in the game. To somewhat soften Hall&#8217;s statement, it&#8217;s important to clarify that <strong>the horse actually cost $25 instead of $15<\/strong>, which, more than a decade later, can be perceived as quite an exorbitant price.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"614\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2023\/11\/starfield-1024x614-1-1024x614.jpg\" alt=\"\" class=\"wp-image-260637\" srcset=\"https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2023\/11\/starfield-1024x614-1-1024x614.jpg 1024w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2023\/11\/starfield-1024x614-1-300x180.jpg 300w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2023\/11\/starfield-1024x614-1-768x460.jpg 768w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2023\/11\/starfield-1024x614-1-150x90.jpg 150w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2023\/11\/starfield-1024x614-1.jpg 1201w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">And mind you, he&#8217;s not telling any lies: <strong>just three hours after the mount was released, there were 140,000 purchase requests<\/strong>. Add everyone who&#8217;s bought it over the past thirteen years and do the math. Millions upon millions in Blizzard&#8217;s coffers thanks to a horse. Seeing is believing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This especially stings for &#8216;<a href=\"https:\/\/en.softonic.com\/articles\/overwatch-closes-its-professional-league-after-losing-hundreds-of-millions-of-dollars\" target=\"_blank\" rel=\"noopener\" title=\"\">Starcraft<\/a>&#8216; fans, as insiders occasionally drop hints that something&#8217;s on the horizon. <strong>Blizzard, for now, just glances over and keeps releasing microtransactions<\/strong> in &#8216;Diablo 4&#8217;. Considering what&#8217;s happening, they&#8217;re definitely not doing poorly, that&#8217;s for sure.<\/p>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" alt=\"World of Warcraft\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/452f3b32-96d1-11e6-a044-00163ed833e7\/3142536951\/world-of-warcraft-logo.png\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">World of Warcraft<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/world-of-warcraft.en.softonic.com\/\" target=\"_self\" rel=\"noopener noreferrer\">DOWNLOAD<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/world-of-warcraft.en.softonic.com\/\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In total, it has sold six million copies, and its sequels were not far behind. It would have been a success for any company&#8230; but not for Blizzard. And there are reasons for this.<\/p>\n","protected":false},"author":9263,"featured_media":260631,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":2},"categories":[1015],"tags":[2503,1512,5768,1410],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-260628","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-app-subdomain-redirectionworld-of-warcraft","tag-blizzard","tag-starfield-2","tag-world-of-warcraft"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/260628","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/users\/9263"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/comments?post=260628"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/260628\/revisions"}],"predecessor-version":[{"id":316442,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/260628\/revisions\/316442"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media\/260631"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media?parent=260628"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/categories?post=260628"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/tags?post=260628"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/usertag?post=260628"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/vertical?post=260628"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/content-category?post=260628"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}