{"id":261941,"date":"2023-11-21T02:59:57","date_gmt":"2023-11-21T07:59:57","guid":{"rendered":"https:\/\/sftarticles.wpenginepowered.com\/es\/?p=316364"},"modified":"2025-07-01T17:37:18","modified_gmt":"2025-07-02T00:37:18","slug":"and-now-twitter-advertisers-ask-for-the-head-of-the-new-ceo","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/and-now-twitter-advertisers-ask-for-the-head-of-the-new-ceo\/","title":{"rendered":"And now Twitter: advertisers demand the head of the new CEO"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">We&#8217;ve had a weekend full of technological chaos, with a sudden firing, an attempt to return, and a last-minute signing. <strong>That&#8217;s why Linda&#8217;s situation caught us off guard<\/strong>. The sector is quite stirred up right now.<\/p>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" alt=\"Twitter\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/dc4321da-9b2e-11e6-b8c8-00163ed833e7\/107793415\/twitter-logo\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Twitter<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/twitter.en.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\">Download<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/twitter.en.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">After IBM, Disney, Apple, and other companies stopped investing in Twitter, <a href=\"https:\/\/en.softonic.com\/articles\/elon-musk-has-devised-three-new-rates-for-twitter-this-is-how-they-work\" target=\"_blank\" rel=\"noopener\" title=\"\">top advertising executives<\/a> made a plea for the removal of Linda Yaccarino.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/en.softonic.com\/articles\/elon-musk-announces-his-replacement-linda-yaccarino-as-the-new-ceo-of-twitter\" target=\"_blank\" rel=\"noopener\" title=\"\">X&#8217;s CEO, Linda Yaccarino<\/a>, is experiencing a major credibility crisis due to advertisers ceasing spending over Elon Musk&#8217;s support for certain international wars and conflicts.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">CEO Linda Yaccarino was advised by leading advertising execs to step down as a statement against Elon Musk and Twitter<br><br>(via <a href=\"https:\/\/twitter.com\/Forbes?ref_src=twsrc%5Etfw\">@Forbes<\/a>) <a href=\"https:\/\/t.co\/hb6GjPkdns\">pic.twitter.com\/hb6GjPkdns<\/a><\/p>&mdash; Culture Crave ? (@CultureCrave) <a href=\"https:\/\/twitter.com\/CultureCrave\/status\/1726549295825097097?ref_src=twsrc%5Etfw\">November 20, 2023<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">A CEO on thin ice\u2026 because of the owner<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.forbes.com\/sites\/johnpaczkowski\/2023\/11\/19\/linda-yaccarino-x-twitter-elon-musk-antisemitism-urged-to-resign\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Forbes<\/a> has confirmed that Yaccarino has been approached by a wave of significant advertising executives <strong>questioning why she&#8217;s risking her reputation to shield Musk&#8217;s behavior<\/strong>, suggesting that she could make a statement on racism and antisemitism by resigning.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Last week, <strong>Musk endorsed an explicitly antisemitic conspiracy theory<\/strong>, and a <a href=\"https:\/\/www.mediamatters.org\/twitter\/musk-endorses-antisemitic-conspiracy-theory-x-has-been-placing-ads-apple-bravo-ibm-oracle\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Media Matters report<\/a> found that ads from major companies like IBM and Amazon were placed alongside content promoting Nazism and white nationalism, <strong>prompting advertisers like Apple, Disney, and IBM to pull ads from the platform<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">X\u2019s point of view has always been very clear that discrimination by everyone should STOP across the board &#8212; I think that&#39;s something we can and should all agree on. When it comes to this platform &#8212; X has also been extremely clear about our efforts to combat antisemitism and\u2026<\/p>&mdash; Linda Yaccarino (@lindayaX) <a href=\"https:\/\/twitter.com\/lindayaX\/status\/1725253849953276304?ref_src=twsrc%5Etfw\">November 16, 2023<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>On November 16th, Yaccarino responded to the storm in a post on X<\/strong>: &#8220;X&#8217;s standpoint has always been crystal clear that discrimination by anyone must stop across all spheres \u2013 I believe that&#8217;s something we can and should all agree on. Regarding this platform, X has also been explicit about our efforts to combat antisemitism and discrimination. There&#8217;s no place for it anywhere in the world: it&#8217;s ugly and wrong. Period.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The personal outreach to Yaccarino by top advertising executives comes at a time when Twitter is struggling to regain footing under the unpredictability of its owner and to combat content hostile to advertisers that his behavior has fostered.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond the hate content itself, <strong>it was Twitter&#8217;s failure to deliver on another of its promises that angered the brands that withdrew their ads<\/strong>, according to a source speaking to Forbes.<\/p>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" alt=\"Twitter\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/dc4321da-9b2e-11e6-b8c8-00163ed833e7\/107793415\/twitter-logo\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Twitter<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/twitter.en.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\">Download<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/twitter.en.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The CEO of X, Linda Yaccarino, faces her great credibility crisis because advertisers have condemned Elon Musk&#8230;<\/p>\n","protected":false},"author":9265,"featured_media":261996,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":1},"categories":[1015],"tags":[2358],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-261941","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-app-subdomain-redirectiontwitter"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"The CEO of X, Linda Yaccarino, faces her great credibility crisis because advertisers have condemned Elon Musk...\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Chema Carvajal Sarabia\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/cms-articles.softonic.io\/en\/and-now-twitter-advertisers-ask-for-the-head-of-the-new-ceo\/\" \/>\n\t\t<meta 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