{"id":265628,"date":"2023-12-11T08:33:47","date_gmt":"2023-12-11T13:33:47","guid":{"rendered":"https:\/\/sftarticles.wpenginepowered.com\/es\/?p=320202"},"modified":"2025-07-01T17:26:34","modified_gmt":"2025-07-02T00:26:34","slug":"lets-be-able-to-play-xcloud-for-free-in-exchange-of-ads-as-if-it-were-netflix","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/lets-be-able-to-play-xcloud-for-free-in-exchange-of-ads-as-if-it-were-netflix\/","title":{"rendered":"Are we going to be able to play xCloud &#8220;for free&#8221; in exchange for ads, like Netflix?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A few months ago, <strong><a href=\"https:\/\/netflix.en.softonic.com\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Netflix<\/a> <\/strong>surprised us all with a very cheap subscription model that came with a catch: you had to watch a few ads from time to time to view the content. Far from becoming a failure, <a href=\"https:\/\/en.softonic.com\/articles\/the-cheap-plan-with-netflix-ads-is-updated-to-the-best-current-rate\" target=\"_blank\" rel=\"noopener\" title=\"\">it seems that this model is pleasing people<\/a>, as, if anything, we&#8217;re used to swallowing ads on television. <strong>But would we do the same with Xbox&#8217;s xCloud?<\/strong><\/p>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" alt=\"Xbox Game Pass\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/8b773de5-0b20-429f-a535-c159557192df\/2791990695\/xbox-game-pass-Xbox%20Game%20Pass%20for%20PC-logo.png\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Xbox Game Pass<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/xbox-game-pass.en.softonic.com\/\" target=\"_self\" rel=\"noopener noreferrer\">DOWNLOAD<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/xbox-game-pass.en.softonic.com\/\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tim Stuart<\/strong>, Xbox&#8217;s CFO, recently commented at the <a href=\"https:\/\/www.tweaktown.com\/news\/94869\/xbox-may-offer-free-xcloud-streaming-with-ads\/index.html\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Wells Fargo TMT Summit<\/a> that a cloud-based model of this sort isn&#8217;t far-fetched. In fact, he believes introducing this variant could be a way to reach new markets by <strong>offering free streaming in exchange for ads<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;For markets like Africa, India, or Southeast Asia, places where the console isn&#8217;t as relevant, it might be like, &#8216;Hey, <strong>do you want to watch 30 seconds of ads for two hours of game streaming?<\/strong>&#8216;&#8221; Stuart emphasizes at this event, continuing with the example of Africa. &#8220;Half of the population in Africa is 23 years old or younger\u2026 They don&#8217;t have high incomes, so we can enter with our business model <strong>and reach millions and millions of gamers we wouldn&#8217;t have accessed otherwise<\/strong>.&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-block-embed-Youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Xbox Series X\/S and Xbox One - Official Xbox Cloud Gaming Launch Trailer\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/fPsLJGzsL6s?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Definitely! Considering the success of the ad-supported model with Netflix, it&#8217;s highly plausible in Europe. It&#8217;s already proven to work well, so in the Old Continent or even in the United States, <strong>it could attract a considerable player base<\/strong>.<\/p>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" alt=\"Xbox Game Pass\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/8b773de5-0b20-429f-a535-c159557192df\/2791990695\/xbox-game-pass-Xbox%20Game%20Pass%20for%20PC-logo.png\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Xbox Game Pass<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/xbox-game-pass.en.softonic.com\/\" target=\"_self\" rel=\"noopener noreferrer\">DOWNLOAD<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/xbox-game-pass.en.softonic.com\/\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">As of now, there&#8217;s no set implementation date or even an official announcement. However, it&#8217;s evident that Microsoft sees it as a feasible option and has it on the table for consideration.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tim Stuart, CFO of Xbox, believes that a free modality with ads could be useful in countries where Xbox Game Pass does not reach well.<\/p>\n","protected":false},"author":9091,"featured_media":265630,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":1},"categories":[1018,1015],"tags":[],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-265628","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gaming","category-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/265628","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/users\/9091"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/comments?post=265628"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/265628\/revisions"}],"predecessor-version":[{"id":315836,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/265628\/revisions\/315836"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media\/265630"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media?parent=265628"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/categories?post=265628"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/tags?post=265628"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/usertag?post=265628"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/vertical?post=265628"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/content-category?post=265628"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}