{"id":271212,"date":"2024-01-17T09:30:45","date_gmt":"2024-01-17T14:30:45","guid":{"rendered":"https:\/\/sftarticles.wpenginepowered.com\/es\/?p=324873"},"modified":"2025-07-01T17:12:38","modified_gmt":"2025-07-02T00:12:38","slug":"the-developers-of-apps-for-apple-have-just-had-an-unpleasant-surprise","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/the-developers-of-apps-for-apple-have-just-had-an-unpleasant-surprise\/","title":{"rendered":"The developers of apps for Apple have just had an unpleasant surprise"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">iOS app developers are in for an unpleasant surprise if they link to alternative payment methods following changes in the App Store guidelines. <strong>They thought they had won, but Apple has had its way.<\/strong><\/p>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" alt=\"iOS 17\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/aa0ea39a-3047-47be-9b3a-938ac771524a\/234379927\/ios-17-download-ios-17.jpg\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">iOS 17<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/ios-17.en.softonic.com\/iphone\" target=\"_self\" rel=\"noopener noreferrer\">DOWNLOAD<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/ios-17.en.softonic.com\/iphone\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Yesterday, <a href=\"https:\/\/en.softonic.com\/articles\/apple-wins-against-epic-games\" target=\"_blank\" rel=\"noopener\" title=\"The Supreme Court finally concluded the legal battle between Epic Games and Apple\">The Supreme Court finally concluded the legal battle between Epic Games and Apple<\/a>. To comply with the ruling that prohibits &#8220;anti-competitive&#8221; measures, the major iPhone manufacturer has adjusted its iOS App Store guidelines.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>As a result, developers can now reference and link to alternative payment methods in their iPhone applications.<\/strong> Although this change may initially seem like a long-awaited victory, it is actually accompanied by restrictions that discourage developers from adopting it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In fact, some developers could end up losing more money if they implement this new StoreKit External Purchase Link Entitlement.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">You can now direct to your own website for purchases in the US store. Examples in the screenshot.<br><br>&#8211; Submit an application, they will check the payment information and the site<br>&#8211; Add the StoreKit External Purchase Link Entitlement to your plist<br>&#8211; Apple&#39;s commission is 27%<br><br>You\u2026 <a href=\"https:\/\/t.co\/DkU3PXYyGJ\">pic.twitter.com\/DkU3PXYyGJ<\/a><\/p>&mdash; Sparrow Code for iOS developers (@sparrowcode_en) <a href=\"https:\/\/twitter.com\/sparrowcode_en\/status\/1747499093495009484?ref_src=twsrc%5Etfw\">January 17, 2024<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Not all developers can implement it<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Before a developer can reference an alternative payment method in their application, they must first submit a form and wait for Apple&#8217;s permission.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In order for the permission to be granted, the iOS\/iPadOS application must be available in the US store, as this change does not affect the rest of the world. Additionally, the application must continue to be compatible with Apple&#8217;s IAP system while the external purchase link is applied.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Not to mention that <strong>those who participate in the Apple Video Partner Program and\/or the News Partner Program will not be able to apply for it<\/strong>. If granted, the developer must also comply with the StoreKit External Purchase Link Entitlement restrictions.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">The Commission fee (27%) on Apple&#39;s new &quot;StoreKit External Purchase Link Entitlement&quot; is a huge middle finger to the developers&#8230; <a href=\"https:\/\/t.co\/J8YddVCUO0\">pic.twitter.com\/J8YddVCUO0<\/a><\/p>&mdash; Joakim (@JoakimRosenf) <a href=\"https:\/\/twitter.com\/JoakimRosenf\/status\/1747410958924804100?ref_src=twsrc%5Etfw\">January 17, 2024<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Apple&#8217;s measure so that no one uses it<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Undoubtedly, the previous restrictions discourage both developers and users from opting for external payment methods. However, <strong>Apple has also included a condition to further discourage developers<\/strong> from linking alternative payment methods.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Developers will have to pay Apple a commission of between 12% and 27% for purchases<\/strong> initiated through the external purchase link right of StoreKit. As a reference, <strong>the company charges developers between 15% and 30% when they use the App Store&#8217;s IAP system.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This means that <strong>developers would have to pay Apple up to 27%, along with the other fees they pay for processing payments on their websites<\/strong>. As a result, it may be cheaper for many of them to simply continue adopting Apple&#8217;s payment method and not reference any external options at all.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ultimately, <strong>Apple&#8217;s intentions are very clear<\/strong>, and the App Store guidelines have been updated simply to comply with the ruling, not to help developers make more money.<\/p>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" alt=\"iOS 17\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/aa0ea39a-3047-47be-9b3a-938ac771524a\/234379927\/ios-17-download-ios-17.jpg\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">iOS 17<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/ios-17.en.softonic.com\/iphone\" target=\"_self\" rel=\"noopener noreferrer\">DOWNLOAD<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/ios-17.en.softonic.com\/iphone\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">While some developers may choose to do so, we can safely assume that many popular apps will not. Beyond the upcoming support for side-loading apps in iOS 17 in the EU, it appears that the App Store will remain unchanged for now.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Developers will have to pay Apple between 12% and 27% in commission for purchases initiated through the external purchase link right&#8230;<\/p>\n","protected":false},"author":9265,"featured_media":271213,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":1},"categories":[1015],"tags":[2016,1066],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-271212","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-app-store","tag-apple"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/271212","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/users\/9265"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/comments?post=271212"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/271212\/revisions"}],"predecessor-version":[{"id":315195,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/271212\/revisions\/315195"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media\/271213"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media?parent=271212"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/categories?post=271212"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/tags?post=271212"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/usertag?post=271212"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/vertical?post=271212"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/content-category?post=271212"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}