{"id":273258,"date":"2024-02-15T04:09:59","date_gmt":"2024-02-15T09:09:59","guid":{"rendered":"https:\/\/sftarticles.wpenginepowered.com\/es\/?p=326316"},"modified":"2025-07-01T17:03:45","modified_gmt":"2025-07-02T00:03:45","slug":"openai-wants-to-beat-google-on-its-own-turf-internet-searches","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/openai-wants-to-beat-google-on-its-own-turf-internet-searches\/","title":{"rendered":"OpenAI wants to beat Google on its own turf: internet searches"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Sam Altman wants ChatGPT to be used by billions of users, and not just a few hundred. <strong>And how is that achieved? By turning his tool into a search engine, like Google.<\/strong><\/p>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" alt=\"ChatGPT\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/47ef1772-2a82-4750-b97a-354b13dbd112\/3647786732\/chatgpt-ChatGPT-icon.png\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">ChatGPT<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/chatgpt.en.softonic.com\/iphone\" target=\"_self\" rel=\"noopener noreferrer\">DOWNLOAD<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/chatgpt.en.softonic.com\/iphone\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Rumors suggest that <a href=\"https:\/\/en.softonic.com\/articles\/openai-has-just-fixed-the-biggest-problem-of-gpt-4\" target=\"_blank\" rel=\"noopener\" title=\"OpenAI, creator of ChatGPT\">OpenAI, creator of ChatGPT<\/a>, is developing <strong>a new web search product that could compete with established companies like Google and Bing.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to a recent article from <a href=\"https:\/\/www.theinformation.com\/articles\/openai-develops-web-search-product-in-challenge-to-google\" target=\"_blank\" rel=\"noopener nofollow\" title=\"The Information\">The Information<\/a>, OpenAI is working on a search tool that would likely use Microsoft&#8217;s Bing search functionality as a base.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Exclusive: OpenAI has been developing a web search service in its latest challenge to Google.<a href=\"https:\/\/t.co\/O6RjQM4M1J\">https:\/\/t.co\/O6RjQM4M1J<\/a><br><br>By <a href=\"https:\/\/twitter.com\/aaronpholmes?ref_src=twsrc%5Etfw\">@aaronpholmes<\/a><\/p>&mdash; The Information (@theinformation) <a href=\"https:\/\/twitter.com\/theinformation\/status\/1757882117059473577?ref_src=twsrc%5Etfw\">February 14, 2024<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">The future of OpenAI lies in turning ChatGPT into Chrome<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Although OpenAI has not officially confirmed these plans<\/strong>, their efforts to expand ChatGPT&#8217;s knowledge and web browsing capabilities suggest that the company is moving towards a more contextual and conversational approach to search.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The report speculates on the possibility that <strong>the new tool will be directly integrated into ChatGPT itself as a premium feature<\/strong> for paying subscribers. However, its release as an independent search product is also still an option.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Microsoft CEO Satya Nadella on competing with Google. #shorts\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/KSixVG8Z5rQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The fact that OpenAI is turning to Bing to power elements of its rumored search offering coincides with the significant investments that Microsoft has made in the AI startup in recent years.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Microsoft has already incorporated OpenAI models into products such as Bing Web Search and Copilot.<\/strong> Leveraging the strengths of both companies, OpenAI&#8217;s search tool could adopt a knowledge-based approach that surpasses traditional search engines focused solely on keywords and links.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Although intriguing, <strong>it is still unclear whether the integration of AI like ChatGPT will actually attract Google search users<\/strong>. Microsoft has already gone down this path in the past, trying to surpass Google with AI-based search experiences, but it barely managed to increase its market share.<\/p>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" alt=\"ChatGPT\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/47ef1772-2a82-4750-b97a-354b13dbd112\/3647786732\/chatgpt-ChatGPT-icon.png\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">ChatGPT<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/chatgpt.en.softonic.com\/iphone\" target=\"_self\" rel=\"noopener noreferrer\">DOWNLOAD<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/chatgpt.en.softonic.com\/iphone\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>OpenAI&#8217;s technology offers exciting new possibilities<\/strong>, but users tend to stick with habit when it comes to basic tools like web search. That is, it&#8217;s hard to break away from using Chrome every day.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It remains unclear whether the integration of AI like ChatGPT will actually attract Google search users. Microsoft has already gone down this path&#8230;<\/p>\n","protected":false},"author":9265,"featured_media":273259,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":1},"categories":[1015],"tags":[4218,3746],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-273258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-app-subdomain-redirectionchatgpt","tag-chatgpt"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/273258","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/users\/9265"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/comments?post=273258"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/273258\/revisions"}],"predecessor-version":[{"id":314789,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/273258\/revisions\/314789"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media\/273259"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media?parent=273258"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/categories?post=273258"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/tags?post=273258"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/usertag?post=273258"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/vertical?post=273258"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/content-category?post=273258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}