{"id":275926,"date":"2024-03-20T06:55:56","date_gmt":"2024-03-20T13:55:56","guid":{"rendered":"https:\/\/sftarticles.wpenginepowered.com\/es\/?p=328507"},"modified":"2025-07-01T16:53:53","modified_gmt":"2025-07-01T23:53:53","slug":"70-of-consumers-have-changed-their-way-of-shopping-in-just-one-year-for-this-reason","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/70-of-consumers-have-changed-their-way-of-shopping-in-just-one-year-for-this-reason\/","title":{"rendered":"70% of consumers have changed their way of shopping in just one year for this reason"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Amazon has taken advantage of the fact that today the <a href=\"https:\/\/en.softonic.com\/articles\/amazon-announces-the-spring-deals-party-of-2024-dont-miss-out-on-this-selection\" target=\"_blank\" rel=\"noopener\" title=\"Amazon's Great Spring Sales of 2024\">Amazon&#8217;s Great Spring Sales of 2024<\/a> begin to release a very interesting study on consumer habits of customers and consumers in general.<\/p>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" alt=\"Amazon Shopping\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-m\/p\/2ba0450a-9b34-11e6-9104-00163ed833e7\/2029473170\/amazon-mobile-logo\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Amazon Shopping<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/amazon-mobile.en.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\">DOWNLOAD<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/amazon-mobile.en.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">According to the data from the Study &#8220;Habits of online shoppers in Spain&#8221; conducted by Ipsos Digital for Amazon and presented this Tuesday, <strong>90% of the respondents make online purchases<\/strong>. Of them, 55% make more than 20% of their purchases online. By the way, today is a good time to buy headphones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Price is the most influential factor when making an online purchase, followed by discounts, delivery speed, and product quality.<\/strong> Additionally, once the purchase is made, what online consumers value the most are free deliveries, fast shipping, and an easy return policy.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"es\" dir=\"ltr\">?Hoy nos vinimos a celebrar La Fiesta de la Primavera de la mano de Amazon (<a href=\"https:\/\/twitter.com\/AmazonNewsES?ref_src=twsrc%5Etfw\">@AmazonNewsES<\/a>) para conocer el estudio \u201cH\u00e1bitos de consumo de los compradores online en Espa\u00f1a\u201d presentado por Alfonso Serrano, director de consumo de Amazon?\ufe0f <a href=\"https:\/\/t.co\/dJQP1Eb3LC\">pic.twitter.com\/dJQP1Eb3LC<\/a><\/p>&mdash; MarketingDirecto.com (@mkdirecto) <a href=\"https:\/\/twitter.com\/mkdirecto\/status\/1770015955860574353?ref_src=twsrc%5Etfw\">March 19, 2024<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">For almost 100% of consumers, price is differential<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Price is key in the purchasing decision, <strong>so much so that for 96% of respondents it is important or very important.<\/strong> By age, the online buyers most concerned about price are those between 50 and 64 years old.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Interestingly, among the younger ones, aged 18 to 24, we find that 47% consider price to be very important, while 14% indicate it is of little or no importance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Due to price sensitivity, online buyers, in general, compare before purchasing. Thus, <strong>7 out of 10 declare comparing the product with other similar items and other brands<\/strong>, and 65% compare the price of the same product in different stores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The survey also indicates a change in online shopping habits. <strong>6 out of 10 respondents admit to having changed their buying habits in the last year<\/strong> due to the economic context, implementing &#8220;savings&#8221; measures.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The most affected categories<\/strong> by these changes in buying behavior <strong>are clothing and footwear<\/strong> and technology\/electronics, surprisingly the categories of products that are most commonly purchased online.<\/p>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" alt=\"Amazon Shopping\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-m\/p\/2ba0450a-9b34-11e6-9104-00163ed833e7\/2029473170\/amazon-mobile-logo\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Amazon Shopping<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/amazon-mobile.en.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\">DOWNLOAD<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/amazon-mobile.en.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The youngest, <strong>consumers between 18 and 24 years old<\/strong>, are the ones who have changed their habits the most, <strong>with 30% stating that they now buy less in general and 22% being more attentive to offers<\/strong>, promotions, and formulas that allow them to save.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In contrast, <strong>people over 65 are the ones who least recognize having changed their habits<\/strong>, and 50% believe they have the same buying behaviors as before, <strong>although 22% do admit to buying less than before.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you want to save money for your vacations, from today, March 20th, to Monday, March 25th, you have the <a href=\"https:\/\/en.softonic.com\/articles\/amazon-announces-the-spring-deals-party-of-2024-dont-miss-out-on-this-selection\" target=\"_blank\" rel=\"noopener\" title=\"Great Spring Sales from Amazon in 2024\">Great Spring Sales from Amazon in 2024<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Price is the most influential factor when making an online purchase, followed by discounts, delivery speed, and product quality.<\/p>\n","protected":false},"author":9265,"featured_media":275928,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":1},"categories":[1015],"tags":[],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-275926","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/275926","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/users\/9265"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/comments?post=275926"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/275926\/revisions"}],"predecessor-version":[{"id":314308,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/275926\/revisions\/314308"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media\/275928"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media?parent=275926"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/categories?post=275926"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/tags?post=275926"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/usertag?post=275926"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/vertical?post=275926"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/content-category?post=275926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}