{"id":277340,"date":"2024-04-05T03:58:27","date_gmt":"2024-04-05T10:58:27","guid":{"rendered":"https:\/\/sftarticles.wpenginepowered.com\/es\/?p=329575"},"modified":"2025-07-01T16:47:03","modified_gmt":"2025-07-01T23:47:03","slug":"this-hdmi-wants-to-show-you-ads-every-time-you-pause-your-game-on-the-console-its-not-a-joke","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/this-hdmi-wants-to-show-you-ads-every-time-you-pause-your-game-on-the-console-its-not-a-joke\/","title":{"rendered":"This HDMI wants to show you ads every time you pause your game on the console: it&#8217;s not a joke"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/en.softonic.com\/articles\/better-ia-do-homework-exams-find-a-job\" target=\"_blank\" rel=\"noopener\" title=\"The future can seem very hopeful\">The future can seem very hopeful<\/a>, but also terrifying. An example of this second part is the technology that Roku is developing to show us advertising on the TV every time we pause the video game.<\/p>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" alt=\"Xbox Game Pass\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/8b773de5-0b20-429f-a535-c159557192df\/2791990695\/xbox-game-pass-Xbox%20Game%20Pass%20for%20PC-logo.png\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Xbox Game Pass<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/xbox-game-pass.en.softonic.com\/\" target=\"_self\" rel=\"noopener noreferrer\">DOWNLOAD<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/xbox-game-pass.en.softonic.com\/\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">A recently discovered Roku patent suggests that the streaming company is exploring ways to display ads on its smart TVs during periods of inactivity. <strong>This would include both a paused TV show and a long-running video game with the menu open.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <a href=\"https:\/\/patents.google.com\/patent\/US20230388589A1\/en\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Lowpass\">patent<\/a>, discovered by the technology bulletin <a href=\"https:\/\/www.lowpass.cc\/p\/roku-hdmi-ad-insertion-patent\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Lowpass\">Lowpass<\/a>, claims that Roku TVs cannot display ads through third-party devices connected to the TV via HDMI.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The technology in question aims to solve this problem by looking for prolonged interruptions in audio\/visual output<\/strong> (such as when you have had your games paused for a while) in order to not interrupt the actual gameplay. This <strong>wouldn&#8217;t be very different from how Xbox consoles display home screens<\/strong> when the system has been inactive for a while.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Roku explores taking over HDMI feeds with ads (on a Roku TV), such as displaying ads on the screen when a video game is paused<br><br>Pauses could be identified by grabbing frames of the video feed as well as monitoring the audio feed<a href=\"https:\/\/t.co\/VttHRlUcOG\">https:\/\/t.co\/VttHRlUcOG<\/a> <a href=\"https:\/\/t.co\/kOPU7SSBsX\">pic.twitter.com\/kOPU7SSBsX<\/a><\/p>&mdash; Wario64 (@Wario64) <a href=\"https:\/\/twitter.com\/Wario64\/status\/1776006277593747626?ref_src=twsrc%5Etfw\">April 4, 2024<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Roku wants to bypass the current limitation and make more money through advertising<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Currently, <strong>Roku TVs<\/strong> &#8211; and, in fact, their range of streaming sticks &#8211; <strong>can only display ads natively through their screensaver feature.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Currently, <strong>Roku OS<\/strong> (the operating system of Roku TVs) <strong>is inactive when one of its TVs displays the HDMI output of a third-party device, such as a PS5, Xbox Series X, or Nintendo Switch<\/strong>. The patent seeks a way to bypass this.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And while it can be a good source of income, it is clear that it is a fairly volatile technology if implemented poorly. <strong>There are many possibilities that this advertising system does not work as intended.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Imagine that an ad appears on the screen during a long and captivating scene. <a href=\"https:\/\/en.softonic.com\/articles\/tekken-8-dark-souls-games-fighting\" target=\"_blank\" rel=\"noopener\" title=\"Or one that makes you lose that exciting final round during an online session of Tekken 8. \">Or one that makes you lose that exciting final round during an online session of Tekken 8. <\/a>The time that must elapse for an ad to be displayed is not specified. It could be minutes or&#8230; less.<\/p>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" alt=\"Xbox Game Pass\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/8b773de5-0b20-429f-a535-c159557192df\/2791990695\/xbox-game-pass-Xbox%20Game%20Pass%20for%20PC-logo.png\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Xbox Game Pass<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/xbox-game-pass.en.softonic.com\/\" target=\"_self\" rel=\"noopener noreferrer\">DOWNLOAD<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/xbox-game-pass.en.softonic.com\/\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">If this patented advertising system doesn&#8217;t work as intended, it&#8217;s easy for regular players to stop buying their televisions. <strong>And even if it does work, many users will find the ads displayed on inactive games intrusive.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If this patented advertising system doesn&#8217;t work as intended, it&#8217;s easy for regular players to stop buying Roku TVs.<\/p>\n","protected":false},"author":9265,"featured_media":277342,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":2},"categories":[1015],"tags":[],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-277340","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/277340","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/users\/9265"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/comments?post=277340"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/277340\/revisions"}],"predecessor-version":[{"id":313981,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/277340\/revisions\/313981"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media\/277342"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media?parent=277340"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/categories?post=277340"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/tags?post=277340"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/usertag?post=277340"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/vertical?post=277340"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/content-category?post=277340"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}