{"id":279532,"date":"2024-04-27T04:07:21","date_gmt":"2024-04-27T11:07:21","guid":{"rendered":"https:\/\/sftarticles.wpenginepowered.com\/es\/?p=331140"},"modified":"2025-07-01T16:37:35","modified_gmt":"2025-07-01T23:37:35","slug":"in-larian-they-say-that-with-baldurs-gate-3-they-have-learned-that-marketing-is-dead-but-are-they-right","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/in-larian-they-say-that-with-baldurs-gate-3-they-have-learned-that-marketing-is-dead-but-are-they-right\/","title":{"rendered":"In Larian they say that with Baldur’s Gate 3 they have learned that marketing is dead, but… Are they right?"},"content":{"rendered":"\n

People who work in marketing will tell you: ads are becoming less effective, paid campaigns on social media only reach a few people, and the ads before YouTube videos are more annoying than anything else. And if this is noticeable in a dishwasher, imagine how it is in products specifically designed for young people<\/strong> like video games. More specifically, ‘Baldur’s Gate 3<\/a><\/strong>‘.<\/p>\n\n\n

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Discover what we do<\/h2>\n\n\n\n

From Larian <\/a><\/strong>they are very clear in stating that “marketing is dead. Seriously. I have data to talk about it, man, there are no channels anymore. They don’t work”<\/em>. All of that needs to be taken with a grain of salt, but it has its part of truth. Beyond the press copies of video games and some occasional events (nothing like what was done years ago, for example), the core of sales will be in the players themselves.<\/strong><\/p>\n\n\n\n

Live streams on Twitch<\/a><\/strong>, memes on Twitter, gameplays on YouTube… With all of this, ads are not effective at all. Well, except for the ones in the physical store, they point out. “Gamers don’t want to be sold anything”<\/strong><\/em>, they emphasize. And yes, once again, it’s true. But it’s easy to say from the perspective of ‘Baldur’s Gate 3’.<\/p>\n\n\n\n

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