{"id":280685,"date":"2024-05-09T08:31:40","date_gmt":"2024-05-09T15:31:40","guid":{"rendered":"https:\/\/sftarticles.wpenginepowered.com\/es\/?p=332066"},"modified":"2025-07-01T16:32:25","modified_gmt":"2025-07-01T23:32:25","slug":"do-you-like-watching-ads-while-you-play-i-hope-so-because-ea-is-going-to-try-to-put-them-back-in-no-matter-what","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/do-you-like-watching-ads-while-you-play-i-hope-so-because-ea-is-going-to-try-to-put-them-back-in-no-matter-what\/","title":{"rendered":"Do you like watching ads while you play? I hope so, because EA is going to try to put them back in no matter what"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Not long ago, companies tried to sell us that<strong> we had to buy their products no matter what because they had no ads<\/strong>: Netflix, Prime Video, video games&#8230; The future was going to be ad-free. It was. In the past. In the end, not only streaming services have given in: everything points to <a href=\"https:\/\/en.softonic.com\/articles\/ea-play-increases-in-price-this-is-what-you-will-have-to-pay-now\" target=\"_blank\" rel=\"noopener\" title=\"\">Electronic Arts<\/a> trying to sell us things through their own video games again. Yes. Again.<\/p>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" alt=\"UFC 4\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/fa8bd20f-91f7-42c0-bf5a-053fd9453e52\/3207420456\/ufc-4-logo\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">UFC 4<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/ufc-4.en.softonic.com\/ps4\" target=\"_self\" rel=\"noopener noreferrer\">DOWNLOAD<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/ufc-4.en.softonic.com\/ps4\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">EA, it\u2019s in the advert<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In 2020, EA attempted to include &#8216;<a href=\"https:\/\/en.softonic.com\/articles\/waiting-for-the-fourth-season-of-the-boys-you-should-watch-this-spin-off-before-its-arrival\" target=\"_blank\" rel=\"noopener\" title=\"\">The Boys<\/a>&#8216; ads in the middle of fights in &#8216;UFC 4&#8242;, but the public response was so negative that they had no choice but to backpedal. However, they still believe that forcefully shoving advertising down consumers&#8217; throats is a good idea for increasing profits, and their CEO, Andrew Wilson, has already talked to investors (the industry&#8217;s big evil) about the possibility of <strong>introducing &#8220;dynamic ads&#8221; but with some taste<\/strong>. In his mind, it sounds spectacular.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>&#8220;We currently have teams internally in the company looking at how we can implement it sensibly in our gaming experiences&#8221;<\/em>. Do you know that saying &#8220;the customer is always right&#8221;? It&#8217;s a maxim that died a long time ago: <strong>the investors are the ones who are right, and if they want ads<\/strong> in their completely disconnected from reality world, then they will have ads. Of course.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"EA Forces In-Game Ads into UFC 4 After Release\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/9gVdBMWcJz8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Moreover, from <a href=\"https:\/\/en.softonic.com\/articles\/you-can-now-enjoy-ea-sports-wrc-in-vr\" target=\"_blank\" rel=\"noopener\" title=\"\">EA<\/a>, looking at a non-existent reality, they have stated that <strong>they intend for ads to help grow their community.<\/strong> These are senseless statements, but we should not be surprised if in the coming months we are bombarded with advertising in our favorite games out of the blue. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Don&#8217;t you want players in the next &#8216;FIFA&#8217; to look at the screen while enjoying a good Pepsi Light? Or for the new Mako in <a href=\"https:\/\/en.softonic.com\/articles\/do-you-feel-like-playing-the-new-mass-effect-lower-your-hype-this-years-light-of-leaving\" target=\"_blank\" rel=\"noopener\" title=\"\">&#8216;Mass Effect&#8217;<\/a> to have the Nissan logo? Tough luck: <strong>as consumers, we could only dream of a world without advertising<\/strong> before they decided, among all of us, that we were going to eat it up whether we liked it or not.<\/p>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" alt=\"UFC 4\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/fa8bd20f-91f7-42c0-bf5a-053fd9453e52\/3207420456\/ufc-4-logo\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">UFC 4<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/ufc-4.en.softonic.com\/ps4\" target=\"_self\" rel=\"noopener noreferrer\">DOWNLOAD<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/ufc-4.en.softonic.com\/ps4\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Don&#8217;t you want players in the next &#8216;FIFA&#8217; to look at the screen while enjoying a nice Pepsi Light? Or for the new Mako in &#8216;Mass Effect&#8217; to have the Nissan logo? Tough luck.<\/p>\n","protected":false},"author":9263,"featured_media":280686,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":1},"categories":[1015],"tags":[4658,6591,5100,6592],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-280685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-anuncios","tag-app-subdomain-redirectionufc-4","tag-electronic-arts","tag-ufc-4"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/280685","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/users\/9263"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/comments?post=280685"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/280685\/revisions"}],"predecessor-version":[{"id":313283,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/280685\/revisions\/313283"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media\/280686"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media?parent=280685"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/categories?post=280685"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/tags?post=280685"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/usertag?post=280685"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/vertical?post=280685"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/content-category?post=280685"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}