{"id":281832,"date":"2024-05-23T06:22:25","date_gmt":"2024-05-23T13:22:25","guid":{"rendered":"https:\/\/sftarticles.wpenginepowered.com\/es\/?p=332896"},"modified":"2025-07-01T16:27:12","modified_gmt":"2025-07-01T23:27:12","slug":"generative-ai-is-integrated-into-tiktoks-main-business","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/generative-ai-is-integrated-into-tiktoks-main-business\/","title":{"rendered":"Generative AI is integrated into TikTok’s main business"},"content":{"rendered":"\n

TikTok<\/strong> has taken a significant step in integrating artificial intelligence into its advertising business with the launch of a new AI suite<\/strong> called “TikTok Symphony”<\/a><\/strong>. This announcement, made on Tuesday at TikTok World 2024<\/strong>, marks a major advancement in how brands can create and optimize their advertising campaigns<\/strong> on the platform.<\/p>\n\n\n

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The new suite includes various tools, with the standout being the “Symphony Creative Studio”<\/strong>, an AI video generator that allows advertisers to create content for TikTok by simply providing some basic data<\/strong>. The tool streamlines the production of videos based on assets from TikTok Ads Manager or product information, thus optimizing the creative process for brands.<\/p>\n\n\n\n

Another standout tool is the “Symphony Assistant”<\/strong>, an artificial intelligence assistant designed to help brands perfect their advertising campaigns<\/strong>. This assistant can generate and improve scripts<\/strong>, as well as offer recommendations based on best practices<\/strong>. For example, it can suggest catchy lines for a product launch or showcase current trends on TikTok, helping brands stay relevant and appealing to their audience.<\/p>\n\n\n\n

On the other hand, the integration of “Symphony Ads Manager”<\/strong> offers an additional solution for brands, allowing them to automatically optimize and correct already created videos<\/strong>, improving their performance and visibility on the platform.<\/p>\n\n\n

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In addition, TikTok is launching “TikTok One<\/strong>“, a centralized destination for marketing professionals, where they can access a network of nearly two million content creators<\/a><\/strong>, discover partner agencies, and use TikTok’s creative tools.<\/p>\n\n\n\n

TikTok is also introducing predictive AI-based performance solutions<\/strong> to help advertisers maximize their sales. These tools allow advertisers to define budgets and goals, and then determine the best creative asset and the right audience for their campaigns.<\/p>\n\n\n\n

In the context of this release, TikTok has shared a series of statistics<\/a> that highlight its influence on users’ purchasing decisions. According to the company, 61% of users have made a purchase directly on TikTok or after seeing an ad<\/strong>, and 59% use the platform to decide which game to download. Additionally, 52% of users research about cars thanks to content seen on TikTok.<\/p>\n\n\n

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TikTok has taken a significant step in integrating artificial intelligence into its advertising business with the launch of a new AI suite called “TikTok Symphony”. This announcement, made on Tuesday at TikTok World 2024, marks a major advancement in how brands can create and optimize their advertising campaigns on the platform. The new suite includes … Continue reading “Generative AI is integrated into TikTok’s main business”<\/span><\/a><\/p>\n","protected":false},"author":9256,"featured_media":281833,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":3},"categories":[1015],"tags":[4282],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-281832","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-app-subdomain-redirectiontiktok"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/281832","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/users\/9256"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/comments?post=281832"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/281832\/revisions"}],"predecessor-version":[{"id":313028,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/281832\/revisions\/313028"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media\/281833"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media?parent=281832"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/categories?post=281832"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/tags?post=281832"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/usertag?post=281832"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/vertical?post=281832"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/content-category?post=281832"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}