{"id":282521,"date":"2024-05-31T07:34:16","date_gmt":"2024-05-31T14:34:16","guid":{"rendered":"https:\/\/sftarticles.wpenginepowered.com\/es\/?p=333499"},"modified":"2025-07-01T16:23:54","modified_gmt":"2025-07-01T23:23:54","slug":"amazon-implements-ai-in-fire-tv-to-improve-searches","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/amazon-implements-ai-in-fire-tv-to-improve-searches\/","title":{"rendered":"Amazon implements AI in Fire TV to improve searches"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Nowadays, watching movies and series has become more accessible than ever. However, the immense catalog that streaming platforms have can be overwhelming for users and make it very difficult to find a series or movie to watch. That is why <strong>Amazon <\/strong>wants to make use of <strong>artificial intelligence<\/strong> to improve searches and <strong>solve this problem<\/strong>.<\/p>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" alt=\"Amazon Prime Video\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-m\/p\/3d616922-ed1b-46d7-8a83-1277abd8dc69\/1562611359\/amazon-prime-video-logo\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Amazon Prime Video<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/amazon-prime-video.en.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\">DOWNLOAD<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/amazon-prime-video.en.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">This is not exactly news. The company, owned by Jeff Bezos, already announced this feature during the event held in the fall of 2023 and also confirmed that it would be available on <strong>Fire TVs<\/strong>. Now, this functionality has started to roll out to all users.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2024\/05\/fire-tv-stick-amazon-1-1024x576-1-1024x576.jpg\" alt=\"\" class=\"wp-image-282524\" srcset=\"https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2024\/05\/fire-tv-stick-amazon-1-1024x576-1-1024x576.jpg 1024w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2024\/05\/fire-tv-stick-amazon-1-1024x576-1-300x169.jpg 300w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2024\/05\/fire-tv-stick-amazon-1-1024x576-1-768x433.jpg 768w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2024\/05\/fire-tv-stick-amazon-1-1024x576-1-800x450.jpg 800w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2024\/05\/fire-tv-stick-amazon-1-1024x576-1-664x374.jpg 664w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2024\/05\/fire-tv-stick-amazon-1-1024x576-1-238x134.jpg 238w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2024\/05\/fire-tv-stick-amazon-1-1024x576-1-436x246.jpg 436w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2024\/05\/fire-tv-stick-amazon-1-1024x576-1-370x208.jpg 370w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2024\/05\/fire-tv-stick-amazon-1-1024x576-1-304x170.jpg 304w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2024\/05\/fire-tv-stick-amazon-1-1024x576-1.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The idea behind it is quite simple: with the Fire TV remote, we can now use a more natural language to ask Alexa to suggest something to watch. This is possible thanks to a new<strong> language model<\/strong> created by Amazon, specifically designed to display movies and TV shows. This model is capable of locating any type of content based on genre, plot, actors, quotes, and much more, all thanks to its training with platforms like <strong>IMDb<\/strong>. The media <a href=\"https:\/\/www.theverge.com\/24167294\/amazon-ai-powered-search-fire-tv-alexa-hands-on\" target=\"_blank\" rel=\"noopener nofollow\" title=\"The Verge\">The Verge<\/a> has been able to test it firsthand and it certainly seems quite promising.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to tests conducted by The Verge, Amazon adds <strong>useful context<\/strong> to the results, such as showing you <strong>which apps<\/strong> you already have installed <strong>can stream the program<\/strong> and if it&#8217;s <strong>free<\/strong>. During the 2023 presentation, Daniel Rausch, vice president of Alexa and Fire TV, demonstrated the search function and also described that it would offer an experience similar to &#8220;talking to a great friend who is also the best video store clerk in the world&#8221;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This functionality <strong>has already started to be deployed among users<\/strong>, so we will be able to check for ourselves if Rausch&#8217;s promises have been fulfilled.<\/p>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" alt=\"Amazon Prime Video\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-m\/p\/3d616922-ed1b-46d7-8a83-1277abd8dc69\/1562611359\/amazon-prime-video-logo\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Amazon Prime Video<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/amazon-prime-video.en.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\">DOWNLOAD<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/amazon-prime-video.en.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Nowadays, watching movies and series has become more accessible than ever. However, the immense catalog that streaming platforms have can be overwhelming for users and make it very difficult to find a series or movie to watch. That is why Amazon wants to make use of artificial intelligence to improve searches and solve this problem. &hellip; <a href=\"https:\/\/cms-articles.softonic.io\/en\/amazon-implements-ai-in-fire-tv-to-improve-searches\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Amazon implements AI in Fire TV to improve searches&#8221;<\/span><\/a><\/p>\n","protected":false},"author":9211,"featured_media":282523,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":1},"categories":[1015],"tags":[],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-282521","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/282521","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/users\/9211"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/comments?post=282521"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/282521\/revisions"}],"predecessor-version":[{"id":312867,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/282521\/revisions\/312867"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media\/282523"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media?parent=282521"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/categories?post=282521"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/tags?post=282521"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/usertag?post=282521"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/vertical?post=282521"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/content-category?post=282521"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}