{"id":289123,"date":"2024-09-26T17:39:40","date_gmt":"2024-09-26T15:39:40","guid":{"rendered":"https:\/\/sftarticles.wpenginepowered.com\/es\/?p=341153"},"modified":"2025-07-01T15:55:23","modified_gmt":"2025-07-01T22:55:23","slug":"warner-bros-to-integrate-google-ai-into-max-and-itll-create-a-lot-of-buzz","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/warner-bros-to-integrate-google-ai-into-max-and-itll-create-a-lot-of-buzz\/","title":{"rendered":"Warner Bros. to integrate Google AI into Max\u2014and it’ll create a lot of buzz"},"content":{"rendered":"\n

Warner Bros. Discovery<\/strong> has partnered with Google<\/strong> to integrate artificial intelligence into its streaming platform Max<\/strong>, with the aim of improving automatic caption generation. <\/strong>According to CNBC, Max’s captions will be more accurate thanks to a new tool internally referred to as \u201ccaption AI.\u201d<\/strong><\/p>\n\n\n

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Subscribe to the Softonic newsletter and get the latest in tech, gaming, entertainment and deals right in your inbox.<\/p>\r\n Subscribe (it's FREE) \u25ba<\/a>\r\n <\/div>\r\n <\/div>\r\n <\/a>\r\n <\/div>\r\n<\/div>\n\n\n\n

The technology is based on Google’s Vertex AI <\/strong>platform, which specializes in generative artificial intelligence and\u00a0can automatically convert audiovisual content into text<\/strong>. For now, it will be applied to unscripted programs, as scripted productions already have transcribed dialogues. According to both companies, this innovation will reduce the costs associated with subtitle creation by up to 50% and speed up the process by 80%<\/strong>, allowing subtitles for new content to be generated much faster.<\/p>\n\n\n\n

Avi Saxena<\/strong>, head of technology in the direct-to-consumer division of Warner Bros. Discovery, commented that “providing high-quality subtitles” is crucial for the company<\/strong>. Additionally, he added that the collaboration with Google Cloud and the use of Vertex AI has allowed them to speed up the subtitle creation process and improve efficiency, as well as reduce costs.<\/p>\n\n\n\n

For his part, Thomas Kurian<\/strong>, CEO of Google Cloud, noted that this alliance demonstrates the “potential of AI to transform” processes in the media and entertainment sector.<\/p>\n\n\n

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The media sector is increasingly turning to artificial intelligence to optimize content production, and fears that automation will destroy human jobs are becoming more palpable. Rob Minkoff<\/strong>, director of The Lion King (1994), acknowledged that there are \u201clegitimate concerns\u201d in this regard, but he trusts that AI will \u201cdemocratize\u201d the content creation process<\/strong>, allowing more voices to participate in the creative process.<\/p>\n\n\n

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Warner Bros. Discovery se ha asociado con Google para integrar inteligencia artificial en su plataforma de streaming Max, con el objetivo de mejorar la generaci\u00f3n autom\u00e1tica de subt\u00edtulos. Seg\u00fan CNBC, los subt\u00edtulos de Max ser\u00e1n m\u00e1s precisos gracias a una nueva herramienta llamada internamente “caption AI”. La tecnolog\u00eda se basa en la plataforma Vertex AI de Google, que se especializa en inteligencia artificial generativa, y es capaz de convertir autom\u00e1ticamente contenido audiovisual en texto. Por ahora, se aplicar\u00e1 a programas sin guion, ya que las producciones con guion ya tienen di\u00e1logos transcritos. Seg\u00fan […]<\/p>\n","protected":false},"author":9256,"featured_media":289124,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":1},"categories":[1015],"tags":[4217],"usertag":[],"vertical":[],"content-category":[6771],"class_list":["post-289123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-app-subdomain-redirectionhbo-max","content-category-ai"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/289123","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/users\/9256"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/comments?post=289123"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/289123\/revisions"}],"predecessor-version":[{"id":311392,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/289123\/revisions\/311392"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media\/289124"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media?parent=289123"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/categories?post=289123"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/tags?post=289123"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/usertag?post=289123"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/vertical?post=289123"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/content-category?post=289123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}