{"id":291615,"date":"2024-11-15T14:14:23","date_gmt":"2024-11-15T13:14:23","guid":{"rendered":"https:\/\/sftarticles.wpenginepowered.com\/es\/?p=344046"},"modified":"2025-07-01T15:44:17","modified_gmt":"2025-07-01T22:44:17","slug":"be-careful-asking-for-an-xbox-this-christmas-you-might-get-an-amazon-fire-stick-or-a-tablet-instead","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/be-careful-asking-for-an-xbox-this-christmas-you-might-get-an-amazon-fire-stick-or-a-tablet-instead\/","title":{"rendered":"Be careful asking for an Xbox this Christmas: You might get an Amazon Fire Stick or a tablet instead"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Xbox has launched a new advertising campaign titled &#8220;This is an Xbox&#8221; in which it showcases the many devices that players can use to enjoy Xbox games. <strong>For those who haven&#8217;t realized it until now, Xbox&#8217;s goal is for every screen to be a console.<\/strong><\/p>\n\n\n<div class=\"sc-card-starred-link\">\r\n  <div class=\"sc-card-starred-link__body\">\r\n    <div class=\"sc-card-starred-link__row clearfix\">\r\n      <div class=\"sc-card-starred-link__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-starred-link__img\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2024\/09\/newsletter.png?GoogleAccessId=wp-stateless%40kubertonic.iam.gserviceaccount.com&Expires=1779345558&Signature=slacqRjc98yyn74ZTj6c55nok7Kp7u9h%2F%2BkAreNdrAyTnd0NRvKk%2BcXg40vzC7rS1X0Wti4rtBx%2FGXcFo2zx0waoEgg7XRX0QNtTxGNqkFviaUIkuspR%2FdD4%2BQmWNq1dDTJWNcp%2FM3IV6VNWKaHjuZMnpm1zn5kcmYsGn7iVq84HiVtNCIleDCpwMEEweonkOBnCi4KnfGtKl93viZFmuIvyAvVn29Epn53sD1QYndyUQ4t9lg4Jij9uaCg0JFFuT8D5t2Sr1ua4LuuqCcuoO85Jf8T5GpvQhsV081WU2FJSaRSajtT%2F3BkiiaCcAnZxebolWW%2FFX958L6GkfWlMeg%3D%3D\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-starred-link__col-title\">\r\n        <p class=\"sc-card-starred-link__title\">Subscribe to the Softonic newsletter and get the latest in tech, gaming, entertainment and deals right in your inbox.<\/p>\r\n        <a class=\"sc-card-starred-link__button\" href=\"https:\/\/softonic.beehiiv.com\/subscribe\" target=\"_blank\" rel=\"noopener noreferrer sponsored\">Subscribe (it's FREE) \u25ba<\/a>\r\n      <\/div>\r\n    <\/div>\r\n    <a class=\"sc-card-starred-link__link\" href=\"https:\/\/softonic.beehiiv.com\/subscribe\" target=\"_blank\" rel=\"noopener noreferrer sponsored\"><\/a>\r\n  <\/div>\r\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Among them are the Xbox Series X and the Xbox Series S, as well as other less conventional options like a Samsung Smart TV, an Amazon Fire TV Stick, a mobile phone, the Meta Quest 3 virtual reality glasses and much more.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to the company, the campaign &#8220;invites people to play with Xbox across multiple devices and screens&#8221; and &#8220;shows the evolution of Xbox as a platform that extends across devices.&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Xbox - This Is an Xbox\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/IYBSNQLsBKk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">If you have a screen, you have an Xbox<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign follows a wave of efforts to make Xbox titles playable on a wide range of platforms. <strong>Xbox Cloud Gaming is available on most PCs<\/strong>, while the Xbox TV app and Game Pass Ultimate were made accessible through Amazon&#8217;s Fire TV Sticks earlier this year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The reception of the announcements has been somewhat mixed so far, with some comments feeling that it strays too far from the brand&#8217;s core identity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">W<strong>e believe it is a quite effective campaign.<\/strong> For some time now, the Xbox brand has been evolving towards a more software-focused business model, driven in part by the decision to release more Xbox games on other platforms.<\/p>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" alt=\"Xbox Game Pass\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/8b773de5-0b20-429f-a535-c159557192df\/2791990695\/xbox-game-pass-Xbox%20Game%20Pass%20for%20PC-logo.png\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Xbox Game Pass<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/xbox-game-pass.en.softonic.com\/\" target=\"_self\" rel=\"noopener noreferrer\">DOWNLOAD<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/xbox-game-pass.en.softonic.com\/\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The option to access the latest Xbox games through a low-cost piece of hardware like a Fire TV Stick could be very appealing to more casual gamers. It also helps reduce the financial barriers associated with the need to purchase a full console, which can only be positive.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Xbox has launched a new advertising campaign titled &#8220;This is an Xbox&#8221; in which it showcases the many devices that players can use to enjoy Xbox games. For those who haven&#8217;t realized it until now, Xbox&#8217;s goal is for every screen to be a console. Among them are the Xbox Series X and Xbox Series S, as well as other less conventional options like a Samsung Smart TV, an Amazon Fire TV Stick, a mobile phone, the Meta Quest 3 virtual reality glasses, and much more. According to the company, the campaign &#8220;invites [&#8230;]<\/p>\n","protected":false},"author":9265,"featured_media":291618,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":5},"categories":[1015],"tags":[3249],"usertag":[],"vertical":[],"content-category":[6823],"class_list":["post-291615","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-app-subdomain-redirectionxbox-game-pass","content-category-games"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/291615","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/users\/9265"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/comments?post=291615"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/291615\/revisions"}],"predecessor-version":[{"id":310798,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/291615\/revisions\/310798"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media\/291618"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media?parent=291615"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/categories?post=291615"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/tags?post=291615"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/usertag?post=291615"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/vertical?post=291615"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/content-category?post=291615"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}