{"id":294595,"date":"2025-02-02T02:37:19","date_gmt":"2025-02-02T10:37:19","guid":{"rendered":"https:\/\/sftarticles.wpenginepowered.com\/en\/?p=294595"},"modified":"2025-07-01T15:28:23","modified_gmt":"2025-07-01T22:28:23","slug":"video-streaming-stats-trends","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/video-streaming-stats-trends\/","title":{"rendered":"Netflix, Prime Video or Disney+? Which Is the Most Popular Streaming Service?"},"content":{"rendered":"\n<p><strong>Video streaming <\/strong>has definitely taken the world by storm, changing dramatically the way we watch shows and movies from the comfort of our home. With a <a href=\"https:\/\/www.fortunebusinessinsights.com\/video-streaming-market-103057\"><strong>current market size of over $674.25 billion<\/strong><\/a> and forecasted to reach $2.66 trillion by 2032, the number of streaming platforms continues to rise year after year. On-demand video subscription services have taken hold of our lives, and things are not going to change any time soon. Or will they?<\/p>\n\n\n\n<p>In today\u2019s article we are going to look at the <strong>top streaming services statistics of 2025 <\/strong>and learn more about who\u2019s watching, what\u2019s the future of the streaming platforms and publishers as well as analyze the trends that are shaping the industry.&nbsp;<\/p>\n\n\n<div class=\"sc-card-starred-link\">\r\n  <div class=\"sc-card-starred-link__body\">\r\n    <div class=\"sc-card-starred-link__row clearfix\">\r\n      <div class=\"sc-card-starred-link__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-starred-link__img\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2024\/09\/newsletter.png?GoogleAccessId=wp-stateless%40kubertonic.iam.gserviceaccount.com&Expires=1778951906&Signature=YbAxZ3ciiAiwBHQW5%2BQX%2FV84Ae9KF9uhubzb%2Fn5%2BWNHTR%2BlLgB7o8Feqt%2FkUbnzlrwvUfVjuoEkN6ODbeiobq1f%2B3fvgvAoRzNCrcfZv2UnmfX3TTApggVWXXsw4w95HeTEqlOY%2FEJL%2BSGNWwrFwRyGw0q69RlpwwD%2Fvw4%2FEj%2F7tuRKnkR7jdiyKy%2F%2BAwpUUMZbf5E%2B5g%2FW20DUC6KbbvrVMOUwDJB7ZN5ZvL75OZoz32pkc1do%2F8bHZcvHYEqaJIkgtxWdYCsCbISYIQ8o9dhBxI%2FMbB12dDhlNXiDbEZH%2FTWGkYyGDlfiWPlqExgZaH984N4P7TtSWjQv0vy%2F8tw%3D%3D\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-starred-link__col-title\">\r\n        <p class=\"sc-card-starred-link__title\">Subscribe to the Softonic newsletter and get the latest in tech, gaming, entertainment and deals right in your inbox.<\/p>\r\n        <a class=\"sc-card-starred-link__button\" href=\"https:\/\/softonic.beehiiv.com\/subscribe\" target=\"_blank\" rel=\"noopener noreferrer sponsored\">Subscribe (it's FREE) \u25ba<\/a>\r\n      <\/div>\r\n    <\/div>\r\n    <a class=\"sc-card-starred-link__link\" href=\"https:\/\/softonic.beehiiv.com\/subscribe\" target=\"_blank\" rel=\"noopener noreferrer sponsored\"><\/a>\r\n  <\/div>\r\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Top Video Streaming Services Stats (2025)<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>40.3%<\/strong> of users prefer streaming services to normal TV.<\/li>\n\n\n\n<li>It is estimated that the global video streaming market has <strong>1.4 billion users<\/strong>.<\/li>\n\n\n\n<li>Video streaming worldwide is estimated to have reached a revenue total of <strong>$108.50 billion<\/strong>.<\/li>\n\n\n\n<li>The global live streaming market is estimated to reach over <strong>$247 billion<\/strong> by 2027.<\/li>\n\n\n\n<li><strong>99% <\/strong>of American households are subscribed to one streaming service.<\/li>\n\n\n\n<li>With over <a href=\"https:\/\/www.statista.com\/statistics\/250934\/quarterly-number-of-netflix-streaming-subscribers-worldwide\/\">282.72 million users<\/a>, Netflix is the most subscribed SVOD (Subscribed Video On Demand) platform.<\/li>\n\n\n\n<li><strong>26%<\/strong> of viewers admit to binge-watching at least once a week.<\/li>\n\n\n\n<li><strong>44%<\/strong> of viewers say they watch less TV as a result of live streaming.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How Many People Stream Online?<\/strong><\/h2>\n\n\n\n<p>As of November 2024, <a href=\"https:\/\/es.statista.com\/outlook\/amo\/media\/tv-video\/ott-video\/video-streaming-svod\/worldwide?currency=eur#revenue\">t<strong>he global video streaming market accounted for 1.4 billion users<\/strong><\/a> and the number is forecasted to reach 1.6 billion by the end of 2027. If we compare the data to previous years, there has been a stable increase in the SVOD users of 0.1 billion YoY since 2020.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2025\/01\/global-video-streaming-market.jpg?GoogleAccessId=wp-stateless%40kubertonic.iam.gserviceaccount.com&#038;Expires=1778951906&#038;Signature=g8Az3k9Bsykz3gYyTcGmxOo4HLsTZENrEDv8blwqNl90cPajrji26MKgrOCgl7LmPwpct0aiR%2F%2BdA2pqfRi6NF5%2FUmfTAqfuXcsDFUYrb1xyR6CsQzn9HWi0JEyBL%2BVP6kEk6NqlAWwR%2FG4DYS4uCtd8Fmu9ZoR%2FzuzcPsP1OAF71VkIrArYQ1NM9ln03dxfe6xAMOdH7rKgmASqady3UjfwS2ghepKqUmFK4lYwlnl5%2F7JWUldp2E5fpkJZJ65cHwQ%2FFU6lIagtDNCVcY27qvD1U7tErIudq6PnGPibjXipiDSn83%2BgKwL%2BvNhK7qSgWIS91%2BW5sy1VS1nnHEUz2g%3D%3D\" alt=\"\" class=\"wp-image-294596\" \/><\/figure>\n\n\n\n<p>Here\u2019s a detailed breakdown on the results:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>2017:<\/strong> 0.6 billion users.<\/li>\n\n\n\n<li><strong>2018:<\/strong> 0.7 billion users.<\/li>\n\n\n\n<li><strong>2019: <\/strong>0.8 billion users.<\/li>\n\n\n\n<li><strong>2020: <\/strong>1 billion users.<\/li>\n\n\n\n<li><strong>2021:<\/strong> 1.1 billion users.<\/li>\n\n\n\n<li><strong>2022: <\/strong>1.2 billion users.<\/li>\n\n\n\n<li><strong>2023: <\/strong>1.3 billion users.<\/li>\n\n\n\n<li><strong>2024: <\/strong>1.4 billion users.<\/li>\n\n\n\n<li><strong>2025*: <\/strong>1.5 billion users.<\/li>\n\n\n\n<li><strong>2026*:<\/strong> 1.6 billion users.<\/li>\n\n\n\n<li><strong>2027*:<\/strong> 1.7 billion users.<\/li>\n\n\n\n<li><strong>2028*:<\/strong> 1.7 billion users.<\/li>\n\n\n\n<li><strong>2029*:<\/strong> 1.8 billion users.<\/li>\n<\/ul>\n\n\n\n<p>(* <em>estimated<\/em>)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Video Streaming Subscription Growth<\/strong><\/h2>\n\n\n\n<p>The popularity of SVOD services is so high that <a href=\"https:\/\/www.forbes.com\/home-improvement\/internet\/streaming-stats\/\"><strong>99% of American households have have subscribed to at least one streaming service<\/strong><\/a>. Of those, 72% stated that they are happy watching video on demand and 92% are planning on increasing their number of video subscriptions.<\/p>\n\n\n\n<p>If we look at the big numbers, we can see how video subscription on demand services have experienced an explosive growth since 2015. As shown by <a href=\"https:\/\/www.statista.com\/statistics\/318778\/subscription-based-video-streaming-services-usage-usa\/\">Statista <\/a>from 2015 to 2023 <strong>the share of consumers increased a whooping 31%<\/strong> (from 52% to 83%).<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2025\/01\/SVOD-subscriptions-US.jpg?GoogleAccessId=wp-stateless%40kubertonic.iam.gserviceaccount.com&#038;Expires=1778951906&#038;Signature=otJw3hgMWbjPCSvBAR0tHJRVSOSrm0BObkUsy9S%2BpVd8Mhz7ch45ikUco8N0QIJOCTz1zqv%2FiZ7Y5Nej6neN5X1mg%2FRjR%2FuareMTkRv4L5u0eymJrTueYrXekqKkNErdy3TJ6vajrj8TfbvBys%2Bi1SrHWo6pOwmhcvR0INOw68Xt0LBi4NHE7DaeNqWggVvtBe3yxsY6bY8rKgUuWg4T2JlxfDbsEZJqF9RXQs8L4hqkUJYQwQMH7ucCIgMAUsLbcI%2Bzg3W3ZuLX2ccyDoYi9JhSuKkKqi6K8XvT9xs3UcepGt3E7ma%2Fr6wfXL6y6A5Zxhi5ResR%2BF12KDsbXo4F%2Fg%3D%3D\" alt=\"\" class=\"wp-image-294597\" \/><\/figure>\n\n\n\n<p>Here\u2019s a breakdown of the results:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>2015:<\/strong> 52%<\/li>\n\n\n\n<li><strong>2017:<\/strong> 64%<\/li>\n\n\n\n<li><strong>2018:<\/strong> 69%<\/li>\n\n\n\n<li><strong>2019:<\/strong> 74%<\/li>\n\n\n\n<li><strong>2020: <\/strong>78%<\/li>\n\n\n\n<li><strong>2021<\/strong>: 78%<\/li>\n\n\n\n<li><strong>2022:<\/strong> 83%<\/li>\n\n\n\n<li><strong>2023:<\/strong> 83%<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How Many Hours a Day Do People Watch Streaming Videos?<\/strong><\/h2>\n\n\n\n<p>According to a recent report made by <a href=\"https:\/\/www.forbes.com\/home-improvement\/internet\/streaming-stats\/\">Forbes<\/a>, Americans spend an average of <strong>3 hours and 9 minutes a day <\/strong>streaming digital media. Looking at the big numbers, this translates to over <strong>21 hours per week<\/strong>, which would be the equivalent to a part-time job.<\/p>\n\n\n\n<p>These streaming hours can be distributed evenly throughout the week or during long sessions of binge-watching. According to <a href=\"https:\/\/civicscience.com\/more-than-half-of-americans-13-binge-watch\/\">CivicScience<\/a>, <strong>26% (1 in 4) users binge-watch on video streaming services<\/strong> at least once a week, while 20% admit to do it on a daily basis.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2025\/01\/Streaming-binge-watching-habits.jpg?GoogleAccessId=wp-stateless%40kubertonic.iam.gserviceaccount.com&#038;Expires=1778951906&#038;Signature=EuNmhEdSa49YBD%2Bj6A29IkjYxsRakuvdtvzZnx82pMS14W%2BZMfluYazMXwNo5chapWI31pa%2BCRMGkNcLoqWjl0UeQARThI6jS7aKdJZ5IxtKn3vI0bO2bprCTDUUf5XHB5EM8dpxXCBvgg9kirKolagVKxJDsBm1JMtm9%2BACxQqUtZzJXpaUfkq1ERZisc%2F%2BIXCiSAESkdJnRZXos3LT0uSS0%2FYbo3kyUYrjWqwQAhdHAeUbgXocGjd9rwKil06jGYRcEMp%2B6NNY4RLE2Ytyg4LHahGiNEcX%2FiJltILFE2z1mlj96iiyecHnTPS%2FLj1pyWqVpags4q44jgfuG8C2xg%3D%3D\" alt=\"\" class=\"wp-image-294598\" \/><\/figure>\n\n\n\n<p>Here\u2019s a detailed breakdown of the binge-watching habits in streaming platforms:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pretty much every day:<\/strong> 19%<\/li>\n\n\n\n<li><strong>At least once a week: <\/strong>26%<\/li>\n\n\n\n<li><strong>Several times per month: <\/strong>20%<\/li>\n\n\n\n<li><strong>Once a month:<\/strong> 14%<\/li>\n\n\n\n<li><strong>Several times per year:<\/strong> 20%<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Which Online Streaming Service Has the Most Subscribers?<\/strong><\/h2>\n\n\n\n<p>With <a href=\"https:\/\/www.statista.com\/statistics\/250934\/quarterly-number-of-netflix-streaming-subscribers-worldwide\/\">over 282.72 million users worldwide<\/a>, <strong>Netflix positions itself as the leader in the streaming service market<\/strong>. In second position we find Amazon Prime Video, with over 200 million global users. Closing the top 3 we find Disney+, with 153.6 million users.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2025\/01\/Streaming-Service-with-Most-Subscribers-in-millions.jpg?GoogleAccessId=wp-stateless%40kubertonic.iam.gserviceaccount.com&#038;Expires=1778951906&#038;Signature=RFxgC9gVprwP16RYA%2FgskXA1JF3uZi%2Ftvvm80v%2BDSJinK4KXaRAYA24ngVewYPLm67z53gy3gsJV%2FmnsS7OQC9ETxrQgQUOWK12yS16h6cRSeeZ2%2BgNduPAF4V0T73HHPKFfswXwc3ldbmEGhG4KJYjwMUEBc3hfwRw2jMiDyj2RrmyYgCbmJ7DnrWJybyh59%2BcojTM%2F0q4HLL%2B1sgaYe1e%2FmlBqL%2B8Ib3PCHEJKTIwEwKnRVP4b2QPncVU4uSD5HKjLtQzj0crCwbdqgDmuVRYgYNgmjvSnwTqlYDcCJ8QeRKpTInm6YPZAVPr6j0ez63piY%2FQYSHffn7NLZHwrOQ%3D%3D\" alt=\"\" class=\"wp-image-294599\" \/><\/figure>\n\n\n\n<p>Here\u2019s a detailed breakdown of the results:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Netflix: <\/strong>282.72 million users.<\/li>\n\n\n\n<li><strong>Amazon Prime Video: <\/strong>+200 million users.<\/li>\n\n\n\n<li><strong>Disney+: <\/strong>153.6 million users.<\/li>\n\n\n\n<li><strong>Max: <\/strong>99.6 million users.<\/li>\n\n\n\n<li><strong>Paramount+: <\/strong>71.2 million users.<\/li>\n\n\n\n<li><strong>Hulu: <\/strong>51.1 million users.<\/li>\n\n\n\n<li><strong>Peacock- <\/strong>34 million users.<\/li>\n\n\n\n<li><strong>Apple TV Plus:<\/strong> 25 million users (estimated).<\/li>\n\n\n\n<li><strong>ESPN+:<\/strong> 24.8 million users.<\/li>\n\n\n\n<li><strong>Starz: <\/strong>15.88 million users.<\/li>\n<\/ol>\n\n\n\n<p>(Source: <a href=\"https:\/\/www.digitaltrends.com\/home-theater\/most-popular-streaming-services-by-subscribers\/#dt-heading-10-starz-1588-million\">Digitaltrends<\/a>)<\/p>\n\n\n\n<p>However, not everything is good news for SVOD platforms. A recent report by <a href=\"https:\/\/www.forbes.com\/home-improvement\/internet\/streaming-stats\/\">Forbes<\/a> states that <strong>45% of users have cancelled a streaming subscription within the last year due the costs<\/strong>, with Disney+ being the most likely to drop if the price increases.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2025\/01\/streaming-service-more-likely-to-cancel.jpg?GoogleAccessId=wp-stateless%40kubertonic.iam.gserviceaccount.com&#038;Expires=1778951906&#038;Signature=DpBse%2FXz%2BPbRbnLvic9ILJoMXRk3%2B83uZGdU7zA43b2m45LtMdZp14VNi6Leowv9tcXsB%2B03eDJ1YHKXxpim%2BcuiCUosYePIx%2B7HPuafQ94y8jVH4lp6tbuNEQUpCV4JNH6gvirxSBE3TZ6WnGoMIg3QLteLB1YURRWyoA6YO13dhsOYjO5a4livifBz9g2d3a%2BzXrFGZyEfZR%2FU2G6kXAOyadUBa0n5uGgR7dm6sYrnKNqZppMuaoUuh95JEQbe0oPF0m6bi4ktigwlEd6%2Fr7eFPBKjYIPWLM580V%2BVcpBB%2BLr1zvzXN57uI7YKUrnaFBoBPgnkk5X2k%2FajLCg7WQ%3D%3D\" alt=\"\" class=\"wp-image-294600\" \/><\/figure>\n\n\n\n<p>Here\u2019s the data gathered by the survey:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Disney+:<\/strong> 44%<\/li>\n\n\n\n<li><strong>Hulu:<\/strong> 40%<\/li>\n\n\n\n<li><strong>ESPN+: <\/strong>35%<\/li>\n\n\n\n<li><strong>Netflix: <\/strong>33%<\/li>\n\n\n\n<li><strong>Amazon Prime Video:<\/strong> 32%<\/li>\n\n\n\n<li><strong>HBO Max: <\/strong>21%<\/li>\n\n\n\n<li><strong>Apple TV+: <\/strong>17%<\/li>\n\n\n\n<li><strong>AMC+:<\/strong> 13%<\/li>\n\n\n\n<li><strong>Paramount+: <\/strong>10%<\/li>\n\n\n\n<li><strong>Starz:<\/strong> 9%<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What is the Most Popular Streaming Service in the US?<\/strong><\/h2>\n\n\n\n<p>According to <a href=\"https:\/\/www.statista.com\/statistics\/496011\/\">Statista<\/a>, <strong>Netflix <\/strong>and <strong>Amazon Prime Video<\/strong> lead as the most popular SVOD streaming services in the US, with both of them capturing 22% of the market share. Following close we have <strong>Max<\/strong>, <strong>Disney+<\/strong> and <strong>Hulu<\/strong>, with 14%, 11% and 10% of the share respectively.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2025\/01\/streaming-service-on-demand-market-share.jpg?GoogleAccessId=wp-stateless%40kubertonic.iam.gserviceaccount.com&#038;Expires=1778951906&#038;Signature=DrAARpwQ4RNYTdDb5%2BDD%2F29FJlXgGWw0w0aIJaD%2FJ%2FUz21jbCT3h5v79VZRpKcWZPO2QJXOTbr53%2BwKwdiy9HD2ZZeFWOQsvbHPICIVOImQYKHy%2BTmwB%2BocL4QMmm9s9LX5TdvE60qYsRFUTe14j39SeeG2TNkmDTPQ7cqf3nmdRQw%2BOikH4HDT7CAlhilSwhDTGZOHpUy8IQfDEzuswi4Bye0s44RkUjX0ErrXR3WRvp%2B%2FQEl5DTkIiplfrmsRqpWQqFB8FviZKFAta6zZwzn3IPHsXnGQeFx7BbDITTbyloygISTpppvWybTmgQ%2B3BmUExfWAKvSPvkTI5TBzE0w%3D%3D\" alt=\"\" class=\"wp-image-294602\" \/><\/figure>\n\n\n\n<p>Here\u2019s a detailed breakdown of the data:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Netflix:<\/strong> 22%<\/li>\n\n\n\n<li><strong>Amazon Prime Video: <\/strong>22%<\/li>\n\n\n\n<li><strong>Max:<\/strong> 14%<\/li>\n\n\n\n<li><strong>Disney+:<\/strong> 11%<\/li>\n\n\n\n<li><strong>Hulu:<\/strong> 10%<\/li>\n\n\n\n<li><strong>Paramount+:<\/strong> 9%<\/li>\n\n\n\n<li><strong>Apple TV+:<\/strong> 9%<\/li>\n\n\n\n<li><strong>Other: <\/strong>3%<\/li>\n<\/ol>\n\n\n\n<p>A recent survey made by <a href=\"https:\/\/www.forbes.com\/home-improvement\/internet\/streaming-stats\/\">Forbes Home<\/a> confirms this data, with 36% or the respondents stating that<strong> Netflix is the streaming video platform that offers the best user experience<\/strong>. The numbers were followed closely by Prime Video (14%) and ESPN+ (11%).<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2025\/01\/streaming-service-with-best-user-experience.jpg?GoogleAccessId=wp-stateless%40kubertonic.iam.gserviceaccount.com&#038;Expires=1778951906&#038;Signature=NiXjb621P8iERkP7SKlahSOejnPlkSIVODE5%2FWs8uG6FhThdvYjxDWrLzdo6K5X1T0Gi3EuIGUoxamdJjrs2IQHMFvO7quvT1VVK%2F4rV0ltGxYO8qtmuQJ%2FY3SWVLDd0eK0yKRBxJ134%2BFJc4pAsgHPylGRjTjiHmGYxVxAxWKsabNX%2BsfljB3bfmqPgQvk91540fVKtT0O3DVa6BDgVqaDPRweBWzPU23Tf7Aog%2FRnBLikHryJG5YyYADens0ZgnWIi9kYl7C2BpbiYBBvvB0b9g4bLEae%2FJYQCZsgB9Qv%2Fgfx9eMQ%2BwUbk3%2Fx55IMMoae5hjZ%2Bv5vUrHGJzyTNwg%3D%3D\" alt=\"\" class=\"wp-image-294601\" \/><\/figure>\n\n\n\n<p><strong><em>What is your favorite streaming platform based on its interface?<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Netflix: <\/strong>36%<\/li>\n\n\n\n<li><strong>Amazon Prime Video: <\/strong>14%<\/li>\n\n\n\n<li><strong>ESPN+: <\/strong>11%<\/li>\n\n\n\n<li><strong>Disney+:<\/strong> 9%<\/li>\n\n\n\n<li><strong>HBO Max:<\/strong> 7%<\/li>\n\n\n\n<li><strong>Other: <\/strong>23%<\/li>\n<\/ul>\n\n\n\n<p>If we look at <strong>non-subscription streaming services<\/strong> however, things change. According to <a href=\"https:\/\/www.nielsen.com\/news-center\/2024\/tv-viewing-in-november-interval-reaches-highest-level-since-february-streaming-nabs-largest-share-of-tv-ever-in-the-gauge\/\">Nielsen&#8217;s The Gauge<\/a>, the most popular streaming service in the US (counting subscription-based and free ones) would be <strong>YouTube<\/strong>, capturing a whooping 25.9% of the total share.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Video Streaming Services Revenue<\/strong><\/h2>\n\n\n\n<p>Video Streaming has become one of the most popular ways to consume videos, with <strong>40.3% of users choosing it over normal TV<\/strong>. According to Statista, the global revenue for 2024 has been<strong> $108.50 billion<\/strong>, experiencing a 13.2% change from 2023 ($95.88 billion). The video streaming market is also projected to grow at a CAGR of 7.5% from 2024 to 2029. This will lead to an estimate of $155.50 by 2029.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2025\/01\/Video-Streaming-Revenue-Growth.jpg?GoogleAccessId=wp-stateless%40kubertonic.iam.gserviceaccount.com&#038;Expires=1778951906&#038;Signature=O2PXAto%2B0SQaKi8rlEqKuu2iLVGkGQ0Grofzoc%2BLbeJvKaYPoI%2FhJ2AA%2BmZbUnlDE%2B5zGqHBdQWbm%2FKl2T8WeKHrDgHqGv%2FjKbIz6O2S0x7gIhOoJo1df7i%2Bjk%2FVRhsUOjXqXBrd5B6qFQDOiYeYTtBXYeonic7HzZXFZuWOE30%2FUOmH7qAPGq8Ayh5TaXLHGKQZS7NKXLTGE1P6DpEoOrXHmLY4sgZYPtAq%2BdKBezCFdFM8eJm5%2F1KhrbTAQOG1BYxhEriOMtw2Xk1U3C51EUnS77uCMc9vT8ANGcIXtjOp8TANh7YT4%2F2LZGY7GGSWrsSQg2kNEUmP2Li3RalIsw%3D%3D\" alt=\"\" class=\"wp-image-294605\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2025\/01\/Video-Streaming-Revenue-change-yoy.jpg?GoogleAccessId=wp-stateless%40kubertonic.iam.gserviceaccount.com&#038;Expires=1778951906&#038;Signature=syRiyNyVKe7sBd0dm2m5GzVnmtGIKpBRnNSWNgkqEnIkER3CARkx6EfvzqH3jplUYkhbi%2BHf1fKjbo0dgW5j%2Ffmc7ePEd19qVG3FjfjhA7rLbufywF7iS4Xh5FfPZ9oXjTuR5FrvczxdGvHdUAzEWUXFOKeQQjvZxfNR73Z2xXt0Plc7jYVJNIyyXRmepvIPSJvPJjxiJ03UFCAulRZ6RG6XDvvto0uO%2Bp%2BLDriOSBe%2FBQu8Y2Uj9l%2BcJDAhirWCQwbhgenrxYItgVOQpp25jnEObj2zyNJ6cDciBMUAqA0vM7HeQUJZy8Qz19NwzSJlbbeKs7lLqD%2BraAcBo4fiqQ%3D%3D\" alt=\"\" class=\"wp-image-294603\" \/><\/figure>\n\n\n\n<p>Here\u2019s a table displaying the <strong>revenue generated by the video streaming<\/strong> and the <strong>growth YoY<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>2017: <\/strong>27.86 billion \/&nbsp;<\/li>\n\n\n\n<li><strong>2018: <\/strong>34.65 billion \/ 24.4%<\/li>\n\n\n\n<li><strong>2019: <\/strong>44.16 billion \/ 27.4%<\/li>\n\n\n\n<li><strong>2020:<\/strong> 59.40 billion \/ 34.5%<\/li>\n\n\n\n<li><strong>2021: <\/strong>73.86 billion \/ 24.3%<\/li>\n\n\n\n<li><strong>2022:<\/strong> 81.26 billion \/ 10.0%<\/li>\n\n\n\n<li><strong>2023:<\/strong> 95.88 billion \/ 18.0%<\/li>\n\n\n\n<li><strong>2024: <\/strong>108.5 billion \/ 13.2%<\/li>\n\n\n\n<li><strong>2025*:<\/strong> 119.10 billion \/ 9.8%<\/li>\n\n\n\n<li><strong>2026*: <\/strong>128.80 billion \/ 8.2%<\/li>\n\n\n\n<li><strong>2027*:<\/strong> 137.70 billion \/ 6.9%<\/li>\n\n\n\n<li><strong>2028*:<\/strong> 148.60 billion \/ 6.5%<\/li>\n\n\n\n<li><strong>2029*: <\/strong>155.50 billion \/ 6.1%<\/li>\n<\/ul>\n\n\n\n<p>(Source: <a href=\"https:\/\/es.statista.com\/outlook\/amo\/media\/tv-video\/ott-video\/video-streaming-svod\/worldwide?currency=USD\">Statista<\/a>)<\/p>\n\n\n\n<p>The same study also shows that the current <strong>average revenue per user is $73.51<\/strong> and it is expected to reach $83.69 by 2027.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2025\/01\/average-video-streaming-revenue-per-user.jpg?GoogleAccessId=wp-stateless%40kubertonic.iam.gserviceaccount.com&#038;Expires=1778951906&#038;Signature=m2%2FUfXvs6riEEidmkMnsTtamlmDKnki5MzIy7bNcqOWAP%2BpS7vQmoKLfpYLXAUZdH9W%2Bmx0DynXLzHbQksYUmghxoDDlXFZqPRZZOnkaGJrU1AjK9GQjcvndsxLGDeHZTGF0SKIzh5tFIEn16RZ%2BcJFTjRl%2FaHOCdGAO7dSfKt7NKpcN4NS239%2FDKDClaYFCeawYldxsW5mS3lqvrmHbCbfkc1hOfQWBOv1ARL2EB%2Bd82jthD5PNrghK1ybZkIL1beB3dvMuen6MKH%2B3fju5ljAFEmFfub7luBPjts0kW6SiJjZ5Frt7LPrLr0SY3um5DpCBRggTOn5oV6XSsPcvCA%3D%3D\" alt=\"\" class=\"wp-image-294606\" \/><\/figure>\n\n\n\n<p>Here\u2019s a breakdown of the results:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>2017: <\/strong>$45.03<\/li>\n\n\n\n<li><strong>2018:<\/strong> $49.64<\/li>\n\n\n\n<li><strong>2019:<\/strong> $54.86<\/li>\n\n\n\n<li><strong>2020:<\/strong> $60.21<\/li>\n\n\n\n<li><strong>2021: <\/strong>$65.13<\/li>\n\n\n\n<li><strong>2022:<\/strong> $69.61<\/li>\n\n\n\n<li><strong>2023: <\/strong>$73.51<\/li>\n\n\n\n<li><strong>2024*:<\/strong> $76.58<\/li>\n\n\n\n<li><strong>2025*:<\/strong> $78.97<\/li>\n\n\n\n<li><strong>2026*:<\/strong> $81.33<\/li>\n\n\n\n<li><strong>2027*: <\/strong>$83.69<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What Makes a Good Streaming Service?<\/strong><\/h2>\n\n\n\n<p>A recent survey revealed that having an affordable cost, being easy to use and <strong>having a good variety of content<\/strong> are the top 3 features that users look for in a good streaming service.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2025\/01\/Factors-to-Consider-Before-Subscribing-to-a-SVOD.jpg?GoogleAccessId=wp-stateless%40kubertonic.iam.gserviceaccount.com&#038;Expires=1778951906&#038;Signature=JlTVVLSGIXi2Wd1HtunSz7dDTpOK43q5t7EFZwTynNuUSlvzSg7dv6tISEeZlwxv%2FRp1jtITvCNEmRJpLVKXFC%2BWcSUb9Xc66SAB15gzhX7KOUWwynggg6dNTtgRHSlv%2BRIrJ0Gw5zAvCci2qqrTggp4k3QKrKGxHPpJmSUvk5JlwXnLth2WaGO9aswnPncmkL406feDQH1UGqSR%2FDKRAFIyYSNKJfgJi%2FdHX%2F1Up9pyA9o2z8RgW8FZXYrKChwO3VbHEMCGtnBqkctHzU%2FWA%2FG8QORdK4I%2BrkMa4bENgV2w9a3SwvEB0NmvGvyS1gwNkDz9Fy7Ef%2Fjrpan%2F2Zy8NQ%3D%3D\" alt=\"\" class=\"wp-image-294607\" \/><\/figure>\n\n\n\n<p>Here\u2019s the full list of what video streaming users find important when considering subscribing to a video platform:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Cost:<\/strong> 84%<\/li>\n\n\n\n<li><strong>Ease of use:<\/strong> 81%<\/li>\n\n\n\n<li><strong>Variety\/availability of content:<\/strong> 79%<\/li>\n\n\n\n<li><strong>Streaming\/ playback quality:<\/strong> 77%<\/li>\n\n\n\n<li><strong>Speed to access content:<\/strong> 74%<\/li>\n\n\n\n<li><strong>Accessibility: <\/strong>71%<\/li>\n\n\n\n<li><strong>Availability across devices: <\/strong>58%<\/li>\n\n\n\n<li><strong>Resolution available (4K, Ultra HD, HD):<\/strong> 56%<\/li>\n\n\n\n<li><strong>Skipping ads: <\/strong>52%<\/li>\n\n\n\n<li><strong>Ad-free: <\/strong>48%<\/li>\n\n\n\n<li><strong>Content available for downloading\/watch offline: <\/strong>40%<\/li>\n\n\n\n<li><strong>Menu recommendations: <\/strong>38%<\/li>\n\n\n\n<li><strong>Content available live:<\/strong> 37%<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What is the Most Expensive Movie Streaming Service?<\/strong><\/h2>\n\n\n\n<p>As of October 24, <strong>Netflix has the most expensive subscription plans among all video streaming services<\/strong>, with its premium ad-free tier costing $29.99 per month. On second and third position we find Max\u2019s- Utimate Ad Free and Hulu &#8211; Ad free tiers, costing $20.99 and $18.99 respectively.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2025\/01\/monthly-cost-streaming-services.jpg?GoogleAccessId=wp-stateless%40kubertonic.iam.gserviceaccount.com&#038;Expires=1778951906&#038;Signature=VMwstibuMBfEvG0xKCmaYRWCQ25QIZYJreQhsHHDoMMP8mOLDVWSnZCiK8qEv9WSQQLkYwOGhvDfoy4Cxv6yuJCJZiPzE1H7c2e94fS0IfeZOAkSFXbpu%2FNIfS%2BD2PV31xAyJaHFx8wao61x8r7vkKD3EsgmtVkd7ezNtx0v7mgmws20E%2Bn104MzBmLS6JWvZCfjq8ZEDyn1qRevuYGJ7xp3e2Ae2PH8A4%2B0gNVP9FqCrVvbAriSWzxBo6Vct3pbamkkJdnQXQq2Xli5Friv%2Ffzhf436qxPqtNXP9S%2FWGwsff9fAJsGEQJfM4woP4RxGOTmMYls0b6kGburViLyrZA%3D%3D\" alt=\"\" class=\"wp-image-294608\" \/><\/figure>\n\n\n\n<p>Here\u2019s the monthly cost of the main video streaming services in the US:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Netflix Premium:<\/strong> $22.99<\/li>\n\n\n\n<li><strong>Max -Ultimate ad- free:<\/strong> $20.99<\/li>\n\n\n\n<li><strong>Hulu &#8211; Ad free:<\/strong> $18.99<\/li>\n\n\n\n<li><strong>Max &#8211; Ad free: <\/strong>$16.99<\/li>\n\n\n\n<li><strong>Disney+ &#8211; Ad free:<\/strong> $15.99<\/li>\n\n\n\n<li><strong>Netflix &#8211; Standard:<\/strong> $15.49<\/li>\n\n\n\n<li><strong>Peacock &#8211; Ad free:<\/strong> $13.99<\/li>\n\n\n\n<li><strong>Paramount+ &#8211; Ad free:<\/strong> $12.99<\/li>\n\n\n\n<li><strong>Hulu &#8211; Ad supported:<\/strong> $9.99<\/li>\n\n\n\n<li><strong>Disney+ &#8211; Ad supported:<\/strong> $9.99<\/li>\n\n\n\n<li><strong>Max &#8211; Ad supported: <\/strong>$9.99<\/li>\n\n\n\n<li><strong>Peacock &#8211; Ad supported:<\/strong> $7.99<\/li>\n\n\n\n<li><strong>Paramount+ &#8211; Ad supported:<\/strong> $7.99<\/li>\n\n\n\n<li><strong>Netflix &#8211; Basic with ads:<\/strong> $6.99<\/li>\n<\/ul>\n\n\n\n<p>(Source: <a href=\"https:\/\/www.statista.com\/statistics\/1110896\/svod-monthly-subscription-cost-us\/#:~:text=Netflix%20had%20the%20most%20expensive,month%20as%20of%20October%202024.\">Statista<\/a>)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p>There\u2019s over <strong>1.4 billion people using video streaming services on a daily basis<\/strong>, and this exponential growth is not going to change anytime soon. While the SVOD platforms are dealing with some handicaps such as surviving in a very competitive market, managing the increasing costs, as well as retaining the loyalty of its subscribers, it is expected that t<strong>he market will reach 1.6 billion users by 2027<\/strong>.<\/p>\n\n\n\n<p><strong>Video streaming is stronger than ever<\/strong>, and the tendency is that it will get stronger year-over-year.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Video streaming has definitely taken the world by storm, changing dramatically the way we watch shows and movies from the comfort of our home. With a current market size of over $674.25 billion and forecasted to reach $2.66 trillion by 2032, the number of streaming platforms continues to rise year after year. On-demand video subscription &hellip; <a href=\"https:\/\/cms-articles.softonic.io\/en\/video-streaming-stats-trends\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Netflix, Prime Video or Disney+? Which Is the Most Popular Streaming Service?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1051,"featured_media":294609,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":19},"categories":[1015],"tags":[],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-294595","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/294595","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/users\/1051"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/comments?post=294595"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/294595\/revisions"}],"predecessor-version":[{"id":309937,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/294595\/revisions\/309937"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media\/294609"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media?parent=294595"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/categories?post=294595"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/tags?post=294595"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/usertag?post=294595"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/vertical?post=294595"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/content-category?post=294595"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}