{"id":295052,"date":"2025-02-07T10:37:55","date_gmt":"2025-02-07T09:37:55","guid":{"rendered":"https:\/\/sftarticles.wpenginepowered.com\/es\/?p=347980"},"modified":"2025-07-01T15:26:18","modified_gmt":"2025-07-01T22:26:18","slug":"amazon-prime-video-is-confident-that-sports-will-attract-subscribers-and-is-betting-on-them","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/amazon-prime-video-is-confident-that-sports-will-attract-subscribers-and-is-betting-on-them\/","title":{"rendered":"Amazon Prime Video is confident that sports will attract subscribers and is betting on them"},"content":{"rendered":"\n<p>Amazon has been intensifying its presence in the sports arena by signing multi-billion dollar rights contracts with the NFL and the NBA. These agreements aim to <strong>attract more advertisers to Prime Video, the company&#8217;s streaming platform<\/strong>. Kelly Day, Amazon&#8217;s International Vice President, has pointed out that the notion that these investments in sports divert resources from film and television production is a myth, reaffirming that the company remains committed to a diversified content offering.<\/p>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" alt=\"Amazon Prime Video\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-m\/p\/c162012f-3d10-436b-a6b5-fde423154d8c\/3464089414\/amazon-prime-video-download-amazon-prime-video.jpg\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Amazon Prime Video<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/amazon-prime-video.softonic.com\/\" target=\"_self\" rel=\"noopener noreferrer\">DOWNLOAD<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/amazon-prime-video.softonic.com\/\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Sports from the Comfort of Home<\/h2>\n\n\n<p>The contracts signed by Amazon not only represent a significant financial commitment, but they are also <strong>part of a broader strategy to position Prime Video as a serious competitor in the streaming space.<\/strong> The inclusion of sports content can serve as a magnet for potential subscribers and, at the same time, as a new incentive for advertisers looking to reach captive audiences during live events.<\/p>\n\n\n<p><strong>Amazon&#8217;s decision to invest in sports comes with the growing competition in the streaming sector, where companies like Disney+, Netflix, and Hulu fight for the public&#8217;s attention<\/strong>. With live sports programming being one of the last strongholds of traditional television, transforming Prime Video into a stellar destination for fans can offer Amazon a valuable competitive advantage.<\/p>\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"The BEST of Prime Sport in 2024 ??\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/lKzHtZAy8f0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<p>The agreements with the NFL and the NBA are part of a <strong>growing trend among streaming platforms, which have begun to recognize the power of live sports<\/strong> not only as a tool to attract subscribers but also as a strong means to boost advertising. With these strategic moves, Amazon could be paving the way for a new era of content distribution where sports play a central role.<\/p>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" alt=\"Amazon Prime Video\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-m\/p\/c162012f-3d10-436b-a6b5-fde423154d8c\/3464089414\/amazon-prime-video-download-amazon-prime-video.jpg\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Amazon Prime Video<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/amazon-prime-video.softonic.com\/\" target=\"_self\" rel=\"noopener noreferrer\">DOWNLOAD<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/amazon-prime-video.softonic.com\/\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Amazon has been increasing its presence in the sports arena by signing multi-billion dollar rights contracts with the NFL and the NBA. These agreements aim to attract more advertisers to Prime Video, the company&#8217;s streaming platform. Kelly Day, Amazon&#8217;s International Vice President, has stated that the idea that these investments in sports divert resources from film and television production is a myth, reaffirming that the company remains committed to a diversified content offering. Sports from the comfort of home The contracts signed by Amazon [&hellip;]<\/p>\n","protected":false},"author":9317,"featured_media":295053,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":1},"categories":[1015],"tags":[1067,2347,5569],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-295052","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-amazon","tag-app-subdomain-redirectionamazon-prime-video","tag-prime-video"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/295052","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/users\/9317"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/comments?post=295052"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/295052\/revisions"}],"predecessor-version":[{"id":309816,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/295052\/revisions\/309816"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media\/295053"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media?parent=295052"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/categories?post=295052"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/tags?post=295052"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/usertag?post=295052"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/vertical?post=295052"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/content-category?post=295052"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}