{"id":295112,"date":"2025-02-10T08:45:38","date_gmt":"2025-02-10T16:45:38","guid":{"rendered":"https:\/\/sftarticles.wpenginepowered.com\/es\/?p=347961"},"modified":"2025-07-01T15:25:51","modified_gmt":"2025-07-01T22:25:51","slug":"the-streaming-giant-spotify-grows-to-675-million-users-but-artists-have-doubts","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/the-streaming-giant-spotify-grows-to-675-million-users-but-artists-have-doubts\/","title":{"rendered":"The streaming giant Spotify grows to 675 million users, but artists have doubts"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Spotify has reported its first annual net profit, a milestone indicating a significant change in its financial situation. <strong>After more than a decade, the future is starting to look hopeful for Spotify.<\/strong><\/p>\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" alt=\"Spotify\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/9b57653a-96d0-11e6-8952-00163ec9f5fa\/2935737074\/spotify-Download-spotify.jpg\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Spotify<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/spotify.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\">DOWNLOAD<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/spotify.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">The company currently has 675 million active subscribers, <a href=\"https:\/\/www.softonic.com\/articulos\/te-gusta-mucho-pero-mucho-spotify-dentro-de-poco-podras-suscribirte-a-un-plan-aun-mas-premium\" target=\"_blank\" rel=\"noopener\" title=\"e los cuales 260 millones pertenecen al plan premium.\">of which 260 million belong to the premium plan.<\/a><\/p>\n\n\n<p class=\"wp-block-paragraph\">This growth has been driven in part by successful marketing strategies, <a href=\"https:\/\/www.softonic.com\/articulos\/spotify-wrapped-2024-esta-al-caer-todo-lo-que-necesitas-saber-para-no-perdertelo\" target=\"_blank\" rel=\"noopener\" title=\"como la popular campa\u00f1a Spotify Wrapped\">such as the popular Spotify Wrapped campaign<\/a>, <strong>which attracted 35 million new active users.<\/strong><\/p>\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Spotify reports they have hit a new high of 675 million monthly active users. <a href=\"https:\/\/t.co\/aR9Cr45Slj\">pic.twitter.com\/aR9Cr45Slj<\/a><\/p>&mdash; Pop Base (@PopBase) <a href=\"https:\/\/twitter.com\/PopBase\/status\/1886898482646049113?ref_src=twsrc%5Etfw\">February 4, 2025<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n<h2 class=\"wp-block-heading\">The future of Spotify worries artists due to payments and AI<\/h2>\n\n\n<p class=\"wp-block-paragraph\">CEO Daniel Ek announced plans to &#8220;increase the music offering&#8221; in 2025, which will likely include the introduction of a Hi-Fi tier that will offer high-quality audio, as well as new features for users. This new approach could include a more expensive subscription to access this content of interest, complemented with additional benefits for music enthusiasts.<\/p>\n\n\n<p class=\"wp-block-paragraph\">However, this streak of successes has not been without controversy. <a href=\"https:\/\/www.softonic.com\/articulos\/spotify-reduccion-de-plantilla\" target=\"_blank\" rel=\"noopener\" title=\"In 2024, Spotify laid off 20% of its staff\">In 2024, Spotify laid off 20% of its staff<\/a> and implemented cost-cutting measures that have negatively impacted artists.<\/p>\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"More tech job cuts- Spotify to cut 600 positions\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/J-q3UAnZiBI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<p class=\"wp-block-paragraph\">One of the most controversial decisions was <strong>to stop monetizing artists with less than 1,000 streams per month<\/strong>, which has sparked criticism as it is considered an additional burden for those more vulnerable participants on the platform.<\/p>\n\n\n<p class=\"wp-block-paragraph\">The recent monetization policies have led to less financial support for non-popular artists, even though Spotify continues to report profits. Additionally, <strong>the incorporation of an AI summary in Spotify Wrapped and the exploration of AI-generated music <\/strong>could further shift compensation away from creators in favor of content that does not require payments.<\/p>\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" alt=\"Spotify\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/9b57653a-96d0-11e6-8952-00163ec9f5fa\/2935737074\/spotify-Download-spotify.jpg\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Spotify<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/spotify.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\">DOWNLOAD<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/spotify.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">As Spotify continues its financial journey towards greater profitability, questions arise about how these measures will affect the user experience and the sustainability of artists on the platform.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spotify has reported its first annual net profit, a milestone indicating a significant change in its financial situation. After more than a decade, the future is starting to look hopeful for Spotify. The company currently has 675 million active subscribers, of which 260 million are on the premium plan. This growth has been partly driven by successful marketing strategies, such as the popular Spotify Wrapped campaign, which attracted 35 million new active users. The future of Spotify concerns artists due to payments and AI. CEO Daniel Ek announced plans [&hellip;]<\/p>\n","protected":false},"author":9317,"featured_media":295113,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":1},"categories":[1015],"tags":[2381,1055],"usertag":[],"vertical":[],"content-category":[6869],"class_list":["post-295112","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-app-subdomain-redirectionspotify","tag-spotify","content-category-streaming-videos"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/295112","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/users\/9317"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/comments?post=295112"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/295112\/revisions"}],"predecessor-version":[{"id":309792,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/295112\/revisions\/309792"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media\/295113"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media?parent=295112"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/categories?post=295112"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/tags?post=295112"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/usertag?post=295112"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/vertical?post=295112"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/content-category?post=295112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}