{"id":295476,"date":"2025-02-13T04:43:00","date_gmt":"2025-02-13T12:43:00","guid":{"rendered":"https:\/\/sftarticles.wpenginepowered.com\/es\/?p=348197"},"modified":"2025-07-01T15:24:20","modified_gmt":"2025-07-01T22:24:20","slug":"the-chatgpt-ad-for-super-bowl-2025-was-made-100-by-humans","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/the-chatgpt-ad-for-super-bowl-2025-was-made-100-by-humans\/","title":{"rendered":"The ChatGPT ad for Super Bowl 2025 was made 100% by humans"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">OpenAI presented its first TV commercial during the Super Bowl of 2025, a 60-second spot promoting ChatGPT, its chatbot and most successful product. <strong>The cost of the ad was 14 million dollars.<\/strong><\/p>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" alt=\"ChatGPT\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/b330d2b7-464c-4693-b81d-2c97b1edf062\/857405465\/chatgpt-logo\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">ChatGPT<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/chatgpt.softonic.com\/iphone\" target=\"_self\" rel=\"noopener noreferrer\">DOWNLOAD<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/chatgpt.softonic.com\/iphone\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">This announcement, titled &#8220;The Age of Intelligence,&#8221; stands out for being created by humans, 100%, without the intervention of any artificial intelligence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The animation, which adopts a black and white pointillism style, illustrates the greatest inventions of humanity throughout history, starting with a pulsating dot and progressing through innovations such as fire, space exploration, and the arrival of the internet, culminating in the introduction of artificial intelligence.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"ChatGPT | The Intelligence Age\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/kIhb5pEo_j0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">A different announcement, a 10 for OpenAI<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The marketing director of OpenAI, Kate Rouch, indicated that the purpose of the announcement was to highlight practical applications of artificial intelligence, rather than focusing on abstract concepts such as artificial general intelligence (AGI) or &#8220;superintelligence&#8221;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rouch emphasized that the announcement was designed to resonate with a broad audience, many of whom may not be familiar with AI. <strong>The commercial is estimated to reach 130 million viewers just in the United States, thus expanding the audience for ChatGPT.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Despite expectations that OpenAI would use its own tools, such as the video generator Sora, for the creation of the advertisement, Rouch explained that these were only used to prototype ideas. &#8220;This is a celebration of human creativity,&#8221; he stated, <strong>justifying the decision not to involve AI in the final production process of the advertisement.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Three Observations:<a href=\"https:\/\/t.co\/Ctvga5vfMy\">https:\/\/t.co\/Ctvga5vfMy<\/a><\/p>&mdash; Sam Altman (@sama) <a href=\"https:\/\/twitter.com\/sama\/status\/1888695926484611375?ref_src=twsrc%5Etfw\">February 9, 2025<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The ChatGPT commercial was one of the highlights of Fox&#8217;s broadcast during the Super Bowl<\/strong>, alongside Kendrick Lamar&#8217;s halftime show. During this event, the CEO of OpenAI also shared a new post on his blog, in which he highlighted three observations about AGI and its potential to benefit humanity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>OpenAI presented its first TV ad during the Super Bowl of 2025, a 60-second spot promoting ChatGPT, its chatbot and most successful product. The cost of the ad was 14 million dollars. This ad, titled &#8220;The Age of Intelligence,&#8221; is notable for being created by humans, 100%, without the intervention of any artificial intelligence. The animation, which adopts a pointillism style in black and white, illustrates the greatest inventions of humanity throughout history, starting with a pulsating dot and progressing through innovations such as the [&#8230;]<\/p>\n","protected":false},"author":9265,"featured_media":295485,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":1},"categories":[1015],"tags":[3746,3885],"usertag":[],"vertical":[],"content-category":[6771],"class_list":["post-295476","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-chatgpt","tag-inteligencia-artificial","content-category-ai"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/295476","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/users\/9265"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/comments?post=295476"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/295476\/revisions"}],"predecessor-version":[{"id":309702,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/295476\/revisions\/309702"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media\/295485"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media?parent=295476"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/categories?post=295476"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/tags?post=295476"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/usertag?post=295476"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/vertical?post=295476"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/content-category?post=295476"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}