{"id":295953,"date":"2025-02-19T04:10:00","date_gmt":"2025-02-19T12:10:00","guid":{"rendered":"https:\/\/sftarticles.wpenginepowered.com\/es\/?p=348891"},"modified":"2025-07-01T15:21:36","modified_gmt":"2025-07-01T22:21:36","slug":"apple-could-consider-including-ads-in-maps-and-users-are-concerned","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/apple-could-consider-including-ads-in-maps-and-users-are-concerned\/","title":{"rendered":"Apple could consider including ads in Maps and users are concerned"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Since its launch, Apple Maps has come a long way, transforming from a problematic app to a serious competitor to Google Maps, surpassing it in some aspects.<\/p>\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" alt=\"Google Maps\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/95612986-96d5-11e6-af7c-00163ec9f5fa\/2801963717\/google-maps-logo\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Google Maps<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/google-maps.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\">DOWNLOAD<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/google-maps.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">However, recent rumors suggest that <strong>Apple may be considering the inclusion of advertising in its maps service<\/strong>, a decision that could significantly affect the user experience.<\/p>\n\n\n<p class=\"wp-block-paragraph\">According to Bloomberg journalist Mark Gurman, the inclusion of ads in Apple Maps could lead to certain businesses being promoted in search results, favoring those who pay to be highlighted.<\/p>\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Also in Power On: Apple explores monetizing Maps, details on its upcoming new Mac Studio Display, why it brought TV+ to Android, thoughts on its Vision Pro software refresh and much more <a href=\"https:\/\/t.co\/43hYWXYe8p\">https:\/\/t.co\/43hYWXYe8p<\/a><\/p>&mdash; Mark Gurman (@markgurman) <a href=\"https:\/\/twitter.com\/markgurman\/status\/1891137689090498757?ref_src=twsrc%5Etfw\">February 16, 2025<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n<h2 class=\"wp-block-heading\">How this decision can ruin Apple<\/h2>\n\n\n<p class=\"wp-block-paragraph\">This change could result in users finding a Wendy&#8217;s when searching for &#8220;french fries,&#8221; instead of a better-rated local option, simply because the latter did not pay for advertising.<\/p>\n\n\n<p class=\"wp-block-paragraph\">This is not the first time Apple has explored this possibility. In 2022, Gurman reported that the company was considering integrating ads into its navigation app, although those plans did not progress at that time. Now, with the trend towards monetization through advertising in other Apple apps \u2014such as Stocks, News, and App Store\u2014 this topic has gained new momentum.<\/p>\n\n\n<p class=\"wp-block-paragraph\"><strong>The introduction of ads in an app like Apple Maps raises concerns about the quality<\/strong> of search results and the user experience.<\/p>\n\n\n<p class=\"wp-block-paragraph\">Although Apple has shown a greater commitment to user privacy than Google, there is uncertainty about how it will handle advertising without compromising its reputation.<\/p>\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" alt=\"Google Maps\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/95612986-96d5-11e6-af7c-00163ec9f5fa\/2801963717\/google-maps-logo\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Google Maps<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/google-maps.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\">DOWNLOAD<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/google-maps.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>An Apple user, who already pays a premium for the company&#8217;s hardware, might feel disappointed to be bombarded with ads <\/strong>in an app that should make it easier to find places and services. If the implementation of this advertising is perceived as unsatisfactory, it could lead some users to seek alternatives to Apple Maps.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Since its launch, Apple Maps has come a long way, transforming from a problematic app to a serious competitor to Google Maps, surpassing it in some aspects. However, recent rumors suggest that Apple may be considering the inclusion of advertising in its maps service, a decision that could significantly affect the user experience. According to Bloomberg journalist Mark Gurman, the incorporation of ads in Apple Maps could lead to certain businesses being promoted in search results, favoring those who pay to be highlighted. How could this decision ruin Apple This [&hellip;]<\/p>\n","protected":false},"author":9317,"featured_media":295955,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":1},"categories":[1015],"tags":[1066],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-295953","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-apple"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/295953","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/users\/9317"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/comments?post=295953"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/295953\/revisions"}],"predecessor-version":[{"id":309541,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/295953\/revisions\/309541"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media\/295955"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media?parent=295953"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/categories?post=295953"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/tags?post=295953"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/usertag?post=295953"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/vertical?post=295953"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/content-category?post=295953"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}