{"id":298111,"date":"2025-03-17T04:45:00","date_gmt":"2025-03-17T11:45:00","guid":{"rendered":"https:\/\/sftarticles.wpenginepowered.com\/es\/?p=351130"},"modified":"2025-07-01T15:09:16","modified_gmt":"2025-07-01T22:09:16","slug":"the-actress-who-voices-the-protagonist-of-the-horizon-franchise-is-concerned-about-the-use-of-ai-in-the-video-game","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/the-actress-who-voices-the-protagonist-of-the-horizon-franchise-is-concerned-about-the-use-of-ai-in-the-video-game\/","title":{"rendered":"The actress who voices the protagonist of the Horizon franchise is concerned about the use of AI in the video game"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Ashly Burch, the voice actress known for her iconic role as Aloy in the Horizon franchise games, <strong>has expressed her concern about the future of the gaming industry due to the increasing use of artificial intelligence technology<\/strong>. This concern arises after the leak of an AI technology demo featuring Aloy, which has generated controversy due to its lack of nuance and emotional depth, potentially affecting the narrative quality of video games.<\/p>\n\n\n<h2 class=\"wp-block-heading\">The actress, not very satisfied with AI<\/h2>\n\n\n<p class=\"wp-block-paragraph\">In a video posted on TikTok, Burch clarified that the demo does not reflect active development and that her performance was not used to train the AI version of Aloy. However, <strong>the actress expressed concern not only for her personal career but also for the impact that these technologies could have on the way acting in video games is perceived<\/strong>. Burch emphasized the need to protect actors from motion capture and voice work amid the SAG-AFTRA strike, which seeks to establish safeguards against the replacement of their jobs by AI, similar to a struggle that has already occurred in the film and television industry.<\/p>\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Horizon Zero Dawn - Tr\u00e1iler de Lanzamiento PS4\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/_BvZvkT5QHw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<p class=\"wp-block-paragraph\">Fans of the Horizon saga have expressed their discontent on social media, arguing that the use of AI dehumanizes the gaming experience. <strong>Many followers have made it clear that they will not support the future of the series if this technology is chosen over human performances<\/strong>. Burch emphasized that losing the fight for protection against the use of AI would compromise the future of performances in video games, affecting the quality and depth needed to tell meaningful stories.<\/p>\n\n\n<p class=\"wp-block-paragraph\">As the gaming industry advances technologically, the situation of voice actors and capture becomes a crucial topic.<strong> The gaming community and industry professionals must come together to ensure that technological evolution does not replace the human talent that brings characters and narratives in video games to life<\/strong>.<\/p>\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" alt=\"PlayStation App\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/00be5b32-9b62-11e6-869c-00163ed833e7\/1288856595\/playstation-app-logo\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">PlayStation App<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/playstation-app.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\">DOWNLOAD<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/playstation-app.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ashly Burch, the voice actress known for her iconic role as Aloy in the Horizon franchise games, has expressed her concern about the future of the gaming industry due to the increasing use of artificial intelligence technology. This concern arises after the leak of a tech demo of AI featuring Aloy, which has generated controversy for its lack of nuance and emotion, potentially affecting the narrative quality of video games. The actress, not very satisfied with the AI In a video posted on TikTok, Burch clarified that the demo does not reflect [&#8230;]<\/p>\n","protected":false},"author":9318,"featured_media":298112,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[1018,1015],"tags":[9437,6208,4542,3854,5401,1071],"usertag":[],"vertical":[],"content-category":[6823],"class_list":["post-298111","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gaming","category-news","tag-ashly-burch","tag-horizon-forbidden-west","tag-horizon-zero-dawn","tag-ia","tag-sag-aftra","tag-sony","content-category-games"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/298111","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/users\/9318"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/comments?post=298111"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/298111\/revisions"}],"predecessor-version":[{"id":308807,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/298111\/revisions\/308807"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media\/298112"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media?parent=298111"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/categories?post=298111"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/tags?post=298111"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/usertag?post=298111"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/vertical?post=298111"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/content-category?post=298111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}