{"id":298738,"date":"2025-03-26T06:54:00","date_gmt":"2025-03-26T13:54:00","guid":{"rendered":"https:\/\/sftarticles.wpenginepowered.com\/en\/?p=298738"},"modified":"2025-07-01T15:03:50","modified_gmt":"2025-07-01T22:03:50","slug":"xiaomis-su7-ultra-ev-takes-luxury-market-by-storm-with-10000-orders-in-just-two-hours","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/xiaomis-su7-ultra-ev-takes-luxury-market-by-storm-with-10000-orders-in-just-two-hours\/","title":{"rendered":"Xiaomi\u2019s SU7 Ultra EV Takes Luxury Market by Storm with 10,000 Orders in Just Two Hours"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Xiaomi, the tech giant traditionally recognized for its smartphones, <a href=\"https:\/\/en.softonic.com\/articles\/xiaomi-aims-for-350000-electric-vehicle-sales-in-2025\" target=\"_blank\" rel=\"noopener\" title=\"is making significant strides into the luxury electric vehicle (EV) market\">is making significant strides into the luxury electric vehicle (EV) market<\/a> with the launch of its high-performance SU7 Ultra EV.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Since it hit the market just a month ago, the model has seen astonishing demand, racking up over 10,000 orders within the first two hours of availability.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>This surge is particularly notable among women aged 30 to 35<\/strong>, highlighting the brand&#8217;s effective outreach to an evolving consumer demographic.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\"><a href=\"https:\/\/twitter.com\/hashtag\/Xiaomi?src=hash&amp;ref_src=twsrc%5Etfw\">#Xiaomi<\/a>&#39;s CEO <a href=\"https:\/\/twitter.com\/hashtag\/LeiJun?src=hash&amp;ref_src=twsrc%5Etfw\">#LeiJun<\/a> dropped a watermelon from the 6th floor of the company&#39;s car factory\u2014yet it remained intact. His secret? A \u201cbulletproof coating\u201d that resists punctures, tears, and abrasion. The same tech is used in the Xiaomi SU7 Ultra\u2019s battery pack to protect against\u2026 <a href=\"https:\/\/t.co\/DJQHRK3MZT\">pic.twitter.com\/DJQHRK3MZT<\/a><\/p>&mdash; Shanghai Daily (@shanghaidaily) <a href=\"https:\/\/twitter.com\/shanghaidaily\/status\/1902553732753371498?ref_src=twsrc%5Etfw\">March 20, 2025<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Chinese tech companies are challenging established American brands like Ford and Tesla<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A key element of Xiaomi&#8217;s strategy is <strong>its emphasis on safety, showcased vividly by CEO Lei Jun&#8217;s recent promotional stunt.<\/strong> In a bold demonstration of the vehicle&#8217;s battery resilience, Jun dropped watermelons\u2014wrapped in the company\u2019s specialized &#8220;bulletproof&#8221; battery armor\u2014from a six-storey building.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This attention-grabbing presentation aims to underline the durability and safety benefits of the SU7\u2019s battery technology, which Xiaomi claims drastically improves performance in crash tests compared to rival electric vehicles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/en.softonic.com\/articles\/this-is-xiaomis-luxury-car-to-conquer-the-ev-market-in-china\" target=\"_blank\" rel=\"noopener\" title=\"The SU7 Ultra EV, priced at approximately $75,000,\">The SU7 Ultra EV, priced at approximately $75,000,<\/a> is Xiaomi\u2019s latest effort to penetrate China&#8217;s increasingly competitive luxury car segment. Lei Jun, who boasts a massive online following of 44 million and over 210 million likes on his social media videos, plays a crucial role in driving consumer interest and sales through his vibrant online persona.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Xiaomi CEO drops watermelon from 6th floor to test \u2018bulletproof\u2019 coating for EV batteries\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/tQKP6dXgguk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Xiaomi\u2019s foray into the EV arena illustrates a broader trend in the automotive industry, where <strong>Chinese tech companies are challenging established American brands like Ford and Tesla.<\/strong> With their cutting-edge technology and innovative marketing strategies, these newcomers are shifting the landscape of electric mobility.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As the electric car market heats up, American manufacturers may find themselves needing to step up their game in response to the fierce competition emerging from China\u2019s tech-forward brands.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Xiaomi, the tech giant traditionally recognized for its smartphones, is making significant strides into the luxury electric vehicle (EV) market with the launch of its high-performance SU7 Ultra EV. Since it hit the market just a month ago, the model has seen astonishing demand, racking up over 10,000 orders within the first two hours of &hellip; <a href=\"https:\/\/cms-articles.softonic.io\/en\/xiaomis-su7-ultra-ev-takes-luxury-market-by-storm-with-10000-orders-in-just-two-hours\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Xiaomi\u2019s SU7 Ultra EV Takes Luxury Market by Storm with 10,000 Orders in Just Two Hours&#8221;<\/span><\/a><\/p>\n","protected":false},"author":9317,"featured_media":298739,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[1015],"tags":[8319,5513],"usertag":[],"vertical":[],"content-category":[6849],"class_list":["post-298738","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-ev","tag-xiaomi","content-category-lifestyle"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/298738","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/users\/9317"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/comments?post=298738"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/298738\/revisions"}],"predecessor-version":[{"id":308492,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/298738\/revisions\/308492"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media\/298739"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media?parent=298738"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/categories?post=298738"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/tags?post=298738"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/usertag?post=298738"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/vertical?post=298738"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/content-category?post=298738"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}