{"id":298859,"date":"2025-03-27T08:28:00","date_gmt":"2025-03-27T15:28:00","guid":{"rendered":"https:\/\/sftarticles.wpenginepowered.com\/en\/?p=298859"},"modified":"2025-07-01T15:02:59","modified_gmt":"2025-07-01T22:02:59","slug":"with-byd-overtaking-tesla-toyota-faces-tough-market-challenges-despite-ev-sales-boost","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/with-byd-overtaking-tesla-toyota-faces-tough-market-challenges-despite-ev-sales-boost\/","title":{"rendered":"With BYD overtaking Tesla, Toyota faces tough market challenges despite EV sales boost"},"content":{"rendered":"\n<p>Toyota has announced a delay in the construction of its new electric vehicle (EV) battery plant in Japan, a project critical to the company&#8217;s ambitions in the fast-evolving EV market.<\/p>\n\n\n\n<p><strong>Initially slated to start production of next-generation batteries with over 620 miles of range by 2028<\/strong>, the company cites lower-than-expected demand for EVs and rising construction costs as primary factors for the postponement.<\/p>\n\n\n\n<p>This setback comes in the wake of earlier plans outlined nearly two years ago, <a href=\"https:\/\/en.softonic.com\/articles\/the-new-era-of-toyota-solid-state-batteries-and-the-race-for-supply-chains-in-japan\" target=\"_blank\" rel=\"noopener\" title=\"where Toyota aimed to launch a series of innovative EV batteries that promised\">where Toyota aimed to launch a series of innovative EV batteries that promised<\/a> longer ranges, quicker charging times, and reduced costs.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Toyota&#39;s ultra-long-range EV batteries may have just hit a speed bump <a href=\"https:\/\/t.co\/Uve3m1sy5e\">https:\/\/t.co\/Uve3m1sy5e<\/a> by <a href=\"https:\/\/twitter.com\/EVPeteJohnson?ref_src=twsrc%5Etfw\">@EVPeteJohnson<\/a><\/p>&mdash; Electrek.co (@ElectrekCo) <a href=\"https:\/\/twitter.com\/ElectrekCo\/status\/1904263540892147782?ref_src=twsrc%5Etfw\">March 24, 2025<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">In a market increasingly dominated by aggressive players like BYD<\/h2>\n\n\n\n<p>The first of these batteries, <strong>branded as \u201cPerformance\u201d<\/strong> was anticipated to hit the market next year,<strong> offering nearly 500 miles of range and an impressive fast charging capability of 10% to 80% in just 20 minutes<\/strong>. However, these goals are now in jeopardy.<\/p>\n\n\n\n<p>While Toyota grapples with delays, competition intensifies. <a href=\"https:\/\/en.softonic.com\/articles\/prepare-for-fast-charging-byds-new-1000-kw-ev-charger-set-to-transform-industry\" target=\"_blank\" rel=\"noopener\" title=\"BYD, the Chinese EV manufacturer, has overtaken Tesla in terms of revenue\">BYD, the Chinese EV manufacturer, has overtaken Tesla in terms of revenue<\/a>, bolstered by its low-cost, long-range Blade LFP batteries that allow for profitable operations.<\/p>\n\n\n\n<p>In contrast, Toyota&#8217;s decision to slow its battery production plans positions it unfavorably in a market increasingly dominated by aggressive players like BYD.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Toyota EV Batteries Will Power 400,000 Honda Hybrids in the U.S. <a href=\"https:\/\/t.co\/zdbaw3M3Xb\">https:\/\/t.co\/zdbaw3M3Xb<\/a> <a href=\"https:\/\/t.co\/tmJOwEn6iY\">pic.twitter.com\/tmJOwEn6iY<\/a><\/p>&mdash; How-To Geek (@howtogeek) <a href=\"https:\/\/twitter.com\/howtogeek\/status\/1902110355486363957?ref_src=twsrc%5Etfw\">March 18, 2025<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Despite these challenges, there are glimmers of hope for Toyota, particularly with its bZ4X model. It recently emerged as the top-selling EV in Norway in January, indicating a steady rise in global EV sales.<\/p>\n\n\n\n<p>Following a record year in 2024 and ongoing double-digit growth in early 2025, the potential for recovery remains robust. <strong>Yet, as Toyota&#8217;s delays linger, industry analysts note the risk of losing ground to rivals<\/strong>\u2014highlighting the importance of maintaining momentum in the competitive landscape.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Toyota has announced a delay in the construction of its new electric vehicle (EV) battery plant in Japan, a project critical to the company&#8217;s ambitions in the fast-evolving EV market. Initially slated to start production of next-generation batteries with over 620 miles of range by 2028, the company cites lower-than-expected demand for EVs and rising &hellip; <a href=\"https:\/\/cms-articles.softonic.io\/en\/with-byd-overtaking-tesla-toyota-faces-tough-market-challenges-despite-ev-sales-boost\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;With BYD overtaking Tesla, Toyota faces tough market challenges despite EV sales boost&#8221;<\/span><\/a><\/p>\n","protected":false},"author":9317,"featured_media":297934,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[1015],"tags":[8319,8533],"usertag":[],"vertical":[],"content-category":[6849],"class_list":["post-298859","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-ev","tag-toyota","content-category-lifestyle"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/298859","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/users\/9317"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/comments?post=298859"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/298859\/revisions"}],"predecessor-version":[{"id":308436,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/298859\/revisions\/308436"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media\/297934"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media?parent=298859"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/categories?post=298859"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/tags?post=298859"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/usertag?post=298859"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/vertical?post=298859"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/content-category?post=298859"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}