{"id":300015,"date":"2025-04-04T03:03:38","date_gmt":"2025-04-04T10:03:38","guid":{"rendered":"https:\/\/sftarticles.wpenginepowered.com\/en\/?p=300015"},"modified":"2025-07-01T14:58:10","modified_gmt":"2025-07-01T21:58:10","slug":"spotify-could-bring-ai-generated-ads-to-its-free-version-but-why","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/spotify-could-bring-ai-generated-ads-to-its-free-version-but-why\/","title":{"rendered":"Spotify could bring AI-generated ads to its free version, but why?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Spotify is once again in the spotlight, but not for the long-awaited HiFi tier. Instead, the platform is reportedly testing&nbsp;<strong>AI-generated ads for free users<\/strong>, raising questions about priorities and user value. While other music streaming platforms improve their audio quality, Spotify seems to be heading in a very different direction.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">AI-generated ads are coming, but not HiFi<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">According to&nbsp;<em>The New York Times<\/em>, Spotify is offering brands in the US and Canada&nbsp;<strong>a tool to generate scripts and voiceovers using artificial intelligence<\/strong>. The goal is to simplify the ad creation process and increase the volume of promotional content on the platform.&nbsp;<strong>This move would allow companies to publish ads more quickly and cheaply<\/strong>, targeting users who don&#8217;t pay for Spotify Premium.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While innovation in advertising may benefit brands, it does little to improve the listening experience.&nbsp;<strong>Spotify still lacks features like Spatial Audio and high-resolution streaming<\/strong>, both of which are already present in services like Apple Music, Tidal, or Qobuz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A strategy that prioritizes advertisers over users<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The focus on AI-generated ads highlights&nbsp;<strong>a growing imbalance between Spotify\u2019s business goals and user needs<\/strong>. Users continue to see price increases without getting added value, especially when the platform still suffers from issues like&nbsp;<strong>sexually explicit ads and poor content moderation<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rather than investing in user-focused improvements,&nbsp;<strong>Spotify appears more interested in boosting revenue by increasing ad inventory<\/strong>. That might work in the short term, but it risks alienating listeners already considering alternatives. In the end, if the free-tier experience becomes too frustrating, the plan may backfire.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spotify is once again in the spotlight, but not for the long-awaited HiFi tier. Instead, the platform is reportedly testing&nbsp;AI-generated ads for free users, raising questions about priorities and user value. While other music streaming platforms improve their audio quality, Spotify seems to be heading in a very different direction. AI-generated ads are coming, but &hellip; <a href=\"https:\/\/cms-articles.softonic.io\/en\/spotify-could-bring-ai-generated-ads-to-its-free-version-but-why\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Spotify could bring AI-generated ads to its free version, but why?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":9317,"featured_media":300016,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[1015],"tags":[],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-300015","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/300015","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/users\/9317"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/comments?post=300015"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/300015\/revisions"}],"predecessor-version":[{"id":308155,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/300015\/revisions\/308155"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media\/300016"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media?parent=300015"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/categories?post=300015"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/tags?post=300015"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/usertag?post=300015"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/vertical?post=300015"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/content-category?post=300015"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}