{"id":300187,"date":"2025-04-07T03:05:00","date_gmt":"2025-04-07T10:05:00","guid":{"rendered":"https:\/\/sftarticles.wpenginepowered.com\/es\/?p=352571"},"modified":"2025-07-01T14:56:44","modified_gmt":"2025-07-01T21:56:44","slug":"the-ceo-of-take-two-is-clear-a-success-like-gta-would-not-be-possible-with-ai","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/the-ceo-of-take-two-is-clear-a-success-like-gta-would-not-be-possible-with-ai\/","title":{"rendered":"The CEO of Take-Two is clear: a success like GTA would not be possible with AI"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Generative artificial intelligence is transforming the landscape of video game development and production, offering the possibility of creating characters and narratives more efficiently. However, this technological revolution raises concerns among many employees in the sector, who fear that AI may threaten their jobs. <strong>An industry leader, Strauss Zelnick, CEO of Take-Two Interactive, owner of Rockstar Games, has expressed his skepticism about the potential of AI to generate significant cultural hits<\/strong>.<\/p>\n\n\n<h2 class=\"wp-block-heading\">Success arises from creativity and innovation, not from rehashing data<\/h2>\n\n\n<p class=\"wp-block-paragraph\">In a recent interview, <strong>Zelnick argued that major successes in the video game industry, such as the acclaimed Grand Theft Auto series, arise from innovative and creative ideas, not from the use of pre-existing data by artificial intelligence<\/strong>. \u201cI am not worried that AI will generate hits, because it is based on existing data. Major hits are prospective and, therefore, must be created from scratch,\u201d he commented, emphasizing the importance of human creativity in the development process.<\/p>\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Grand Theft Auto VI Trailer 1\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/QdBZY2fkU-0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<p class=\"wp-block-paragraph\">Zelnick also offered advice for achieving success in the industry, suggesting that companies should attract the most talented creators and foster a culture of innovation. \u201cEncourage them to always try something new and to steer away from imitations,\u201d he added. <strong>In addition, he emphasized the need to protect and adequately compensate creators, especially if their work is replicated by AI, stating that \u201ceven though the tools are digital, the creative genius is human\u201d<\/strong>.<\/p>\n\n\n<p class=\"wp-block-paragraph\">On the other hand, <strong>the CEO of Take-Two referred to the lack of news about the highly anticipated game GTA 6, which has not had public updates for 15 months<\/strong>. Although details are scarce, rumors suggest that any information should provide a significant revolution in gameplay, surpassing superficial improvements like a larger map or enhanced graphics.<\/p>\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" alt=\"GTA VI\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/c3c7360a-55f0-4366-a8a8-da2190e900e7\/1713611286\/gta-6-download-gta-6.jpg\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">GTA VI<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/gta-6.softonic.com\/\" target=\"_self\" rel=\"noopener noreferrer\">DOWNLOAD<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--4.30\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"4.30\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"4.3\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\">4.3<\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\">GTA 6 is the new installment of the action-adventure sandbox in an open world by Rockstar Games. Wrapped in expectation and mystery, the sixth Grand Theft Auto marks the return of this legendary franchise 10 years after GTA 5 was released. Although little has been confirmed about the gameplay or the release date of this new GTA, everything seems to indicate that we are facing what will be the most expensive game in history. Still, with each passing day, new rumors and juicy leaks come to delight the entire gaming community. Would you like to know more? This is everything we know about GTA VI to date.<\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/gta-6.softonic.com\/\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Generative artificial intelligence is transforming the landscape of video game development and production, offering the possibility of creating characters and narratives more efficiently. However, this technological revolution generates concern among many employees in the sector, who fear that AI threatens their jobs. An industry leader, Strauss Zelnick, CEO of Take-Two Interactive, owner of Rockstar Games, has expressed his skepticism about the potential of AI to generate significant cultural successes. Success comes from creativity and innovation, not from rehashing data. In a recent interview, Zelnick argued [&#8230;]<\/p>\n","protected":false},"author":9318,"featured_media":300190,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[1018,1015],"tags":[5534,3959,2171,4243,2502,3854,5476,10338,5003],"usertag":[],"vertical":[],"content-category":[6823],"class_list":["post-300187","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gaming","category-news","tag-ceo","tag-grand-theft-auto","tag-gta","tag-gta-6","tag-gta-vi","tag-ia","tag-rockstar-games","tag-strauss-zelnick","tag-take-two","content-category-games"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/300187","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/users\/9318"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/comments?post=300187"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/300187\/revisions"}],"predecessor-version":[{"id":308068,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/300187\/revisions\/308068"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media\/300190"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media?parent=300187"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/categories?post=300187"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/tags?post=300187"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/usertag?post=300187"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/vertical?post=300187"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/content-category?post=300187"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}