{"id":302371,"date":"2025-05-08T05:36:00","date_gmt":"2025-05-08T12:36:00","guid":{"rendered":"https:\/\/sftarticles.wpenginepowered.com\/en\/?p=302371"},"modified":"2025-07-01T14:41:58","modified_gmt":"2025-07-01T21:41:58","slug":"fords-ceo-sees-opportunity-amid-2-5-billion-tariff-impact","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/fords-ceo-sees-opportunity-amid-2-5-billion-tariff-impact\/","title":{"rendered":"Ford&#8217;s CEO Sees Opportunity Amid $2.5 Billion Tariff Impact"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Ford Motor Company reported first-quarter earnings that exceeded Wall Street&#8217;s expectations, generating $40.7 billion in revenue and an adjusted earnings per share (EPS) of $0.49.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, the company announced it would suspend its full-year guidance, <a href=\"https:\/\/en.softonic.com\/articles\/trumps-tariff-on-imported-cars-could-boost-fords-ev-strategy\" target=\"_blank\" rel=\"noopener\" title=\"primarily due to uncertainty surrounding new automotive tariffs proposed by the Trump administration.\">primarily due to uncertainty surrounding new automotive tariffs proposed by the Trump administration.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This decision comes in the wake of rival General Motors&#8217; recent adjustment of its financial outlook, leaving investors eager for clarity from Ford&#8217;s leadership.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Ford is suspending its 2025 guidance and expects a $2.5 billion hit from tariffs this year <br><br>CEO Jim Farley, back in February: <a href=\"https:\/\/t.co\/lpfHxE2o6y\">pic.twitter.com\/lpfHxE2o6y<\/a><\/p>&mdash; Morning Brew \u2615\ufe0f (@MorningBrew) <a href=\"https:\/\/twitter.com\/MorningBrew\/status\/1919487436666659073?ref_src=twsrc%5Etfw\">May 5, 2025<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Ford Surpasses Q1 Expectations Despite Uncertainty Over New Tariffs<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The new tariffs, which include a 25% duty on imported vehicles and parts, are projected to cost Ford approximately $2.5 billion, with an expected net adverse impact on adjusted earnings before interest and taxes (EBIT) of around $1.5 billion for 2025.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CEO Jim Farley characterized the situation as an &#8220;opportunity for Ford,&#8221; citing the company\u2019s robust domestic manufacturing footprint compared to competitors like GM, who depend more heavily on imports.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>In terms of operational performance, Ford&#8217;s divisions showed mixed results.<\/strong> Ford Pro, its commercial and software business, generated an impressive EBIT of $1.3 billion, while Ford Blue, focused on gas-powered vehicles, reported $96 million.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Trump\u2019s Auto Tariffs: We Broke Down an F-150 to Explain Industry Impact | WSJ\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/jLpUEACVBlE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Conversely, the Model e division, responsible for electric vehicles, recorded an EBIT loss of $849 million amid ongoing efforts to refine gross margins and strategically invest in battery technology and next-generation products.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Despite the challenges faced by Model e, Ford\u2019s new EV models in Europe contributed to increased revenue<\/strong>, with products like the electric Explorer and Capri driving interest.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The automaker has extended its &#8220;From America, For America&#8221; promotional campaign, which now offers employee pricing on many 2024 and 2025 models through July 4. As Ford plans to host an annual meeting on May 8, further details on its EV strategies and plans to navigate the tariff landscape are anticipated.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ford Motor Company reported first-quarter earnings that exceeded Wall Street&#8217;s expectations, generating $40.7 billion in revenue and an adjusted earnings per share (EPS) of $0.49. However, the company announced it would suspend its full-year guidance, primarily due to uncertainty surrounding new automotive tariffs proposed by the Trump administration. This decision comes in the wake of &hellip; <a href=\"https:\/\/cms-articles.softonic.io\/en\/fords-ceo-sees-opportunity-amid-2-5-billion-tariff-impact\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Ford&#8217;s CEO Sees Opportunity Amid $2.5 Billion Tariff Impact&#8221;<\/span><\/a><\/p>\n","protected":false},"author":9317,"featured_media":300011,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[1015],"tags":[8319,8826],"usertag":[],"vertical":[],"content-category":[6849],"class_list":["post-302371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-ev","tag-ford","content-category-lifestyle"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/302371","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/users\/9317"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/comments?post=302371"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/302371\/revisions"}],"predecessor-version":[{"id":307186,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/302371\/revisions\/307186"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media\/300011"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media?parent=302371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/categories?post=302371"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/tags?post=302371"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/usertag?post=302371"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/vertical?post=302371"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/content-category?post=302371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}