{"id":339373,"date":"2025-06-28T20:50:00","date_gmt":"2025-06-29T03:50:00","guid":{"rendered":"https:\/\/cms-articles.softonic.io\/en\/?p=339373"},"modified":"2025-07-01T14:16:33","modified_gmt":"2025-07-01T21:16:33","slug":"major-automakers-rebel-against-apples-carplay-ultra-plans","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/major-automakers-rebel-against-apples-carplay-ultra-plans\/","title":{"rendered":"Major Automakers Rebel Against Apple&#8217;s Carplay Ultra Plans"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In a surprising turn of events, major automakers <a href=\"https:\/\/en.softonic.com\/articles\/carplay-ultra-what-it-is-how-it-works-and-all-the-details\" target=\"_blank\" rel=\"noopener\" title=\"Mercedes, Audi, BMW, Volvo, Polestar, and Renault have decided not to support Apple\u2019s upcoming CarPlay Ultra\">Mercedes, Audi, BMW, Volvo, Polestar, and Renault have decided not to support Apple\u2019s upcoming CarPlay Ultra<\/a>, casting doubt on the platform&#8217;s viability at launch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Initially listed as partners when the new generation of CarPlay was announced in June 2022, these brands raised concerns about ceding too much control over their in-car infotainment systems once Apple detailed the features of CarPlay Ultra this past May.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CarPlay Ultra is designed to take complete control of a vehicle&#8217;s screens, including the speedometer and climate controls, effectively replacing traditional interfaces with Apple&#8217;s own.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Aston Martin x Apple CarPlay Ultra\u00ae | Next generation of automotive connectivity\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/rzfpbVzSBFg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Excitement Turns to Skepticism as Carplay Ultra Partners Withdraw<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This dominance is what led to widespread apprehension among the automotive giants. &#8220;We\u2019re not going to let Apple take over all of the infotainment,&#8221; stated Ola K\u00e4llenius, CEO of Mercedes-Benz, emphasizing the importance of both hardware and software in crafting an exemplary customer experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Not exploring the full repercussions, Audi echoed similar sentiments, with Renault even cautioning Apple to &#8220;not try to invade our systems&#8221;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This pushback starkly contrasts with the initial enthusiasm for CarPlay Ultra, which included partners like Aston Martin, the only manufacturer to confirm support prior to the official launch.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">These Apple CarPlay Ultra Partners Now Say They Won&#39;t Support It <a href=\"https:\/\/t.co\/zw41LdV9NU\">https:\/\/t.co\/zw41LdV9NU<\/a> <a href=\"https:\/\/t.co\/LyZimvFgnp\">pic.twitter.com\/LyZimvFgnp<\/a><\/p>&mdash; MacRumors.com (@MacRumors) <a href=\"https:\/\/twitter.com\/MacRumors\/status\/1937844022535700654?ref_src=twsrc%5Etfw\">June 25, 2025<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Following the announcement, brands like Hyundai, Kia, and Genesis have expressed their backing, perhaps eying a chance to capitalize on Apple\u2019s technology without the same reservations held by their larger counterparts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A recent Apple study indicated that 79% of U.S. buyers only consider vehicles capable of using CarPlay. <\/strong>However, this figure does not imply a preference for Apple&#8217;s version over established brand interfaces. As the conversation around user control and integration continues, Apple&#8217;s vision for CarPlay Ultra may need to be refined if it hopes to win over these skeptical automakers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a surprising turn of events, major automakers Mercedes, Audi, BMW, Volvo, Polestar, and Renault have decided not to support Apple\u2019s upcoming CarPlay Ultra, casting doubt on the platform&#8217;s viability at launch. Initially listed as partners when the new generation of CarPlay was announced in June 2022, these brands raised concerns about ceding too much &hellip; <a href=\"https:\/\/cms-articles.softonic.io\/en\/major-automakers-rebel-against-apples-carplay-ultra-plans\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Major Automakers Rebel Against Apple&#8217;s Carplay Ultra Plans&#8221;<\/span><\/a><\/p>\n","protected":false},"author":9265,"featured_media":339284,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[1015],"tags":[13166,8319],"usertag":[],"vertical":[],"content-category":[6849],"class_list":["post-339373","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-apple-carplay","tag-ev","content-category-lifestyle"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"In a surprising turn of events, major automakers Mercedes, Audi, BMW, Volvo, Polestar, and Renault have decided not to support Apple\u2019s upcoming CarPlay Ultra, casting doubt on the platform&#039;s viability at launch. 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