{"id":341918,"date":"2025-07-09T07:05:00","date_gmt":"2025-07-09T14:05:00","guid":{"rendered":"https:\/\/cms-articles.softonic.io\/es\/?p=389297"},"modified":"2025-07-09T07:08:26","modified_gmt":"2025-07-09T14:08:26","slug":"believe-it-or-not-adults-still-spend-more-time-watching-traditional-television-than-content-on-the-internet","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/believe-it-or-not-adults-still-spend-more-time-watching-traditional-television-than-content-on-the-internet\/","title":{"rendered":"Believe it or not, adults still spend more time watching traditional television than content on the Internet"},"content":{"rendered":"\n

According to new projections, adults in the United States are expected to spend an average of 2 hours and 29 minutes a day watching traditional television in 2025, which represents the majority of time dedicated to media compared to other activities<\/strong>. This data, extracted from a report by eMarketer, highlights the persistence of linear television in an ever-evolving media landscape<\/a>.<\/p>\n\n\n

Among young people, things are very different<\/h2>\n\n\n

However, the media consumption landscape is changing, especially among younger audiences and those who have opted to cut the cord. These groups are gradually shifting their attention towards digital video platforms and social media, which means that marketers and media buyers need to reevaluate their advertising strategies<\/strong>. The key to maximizing reach lies in balancing traditional ad purchases with investments in OTT (Over-The-Top) platforms and social media videos.<\/p>\n\n\n

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