{"id":341934,"date":"2025-07-09T07:30:00","date_gmt":"2025-07-09T14:30:00","guid":{"rendered":"https:\/\/cms-articles.softonic.io\/es\/?p=389288"},"modified":"2025-07-09T07:32:54","modified_gmt":"2025-07-09T14:32:54","slug":"max-is-changing-his-name-again-this-week-after-a-failed-rebranding-strategy","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/max-is-changing-his-name-again-this-week-after-a-failed-rebranding-strategy\/","title":{"rendered":"Max is changing his name again this week after a failed rebranding strategy"},"content":{"rendered":"\n<p><strong>Warner Bros. Discovery has announced the restoration of the original name HBO Max for its flagship streaming service, ending a rebranding that was considered unsuccessful and had changed the platform&#8217;s name to Max<\/strong>. This change will take place on Wednesday, marking a return to the previous identity that had been well received by the public.<\/p>\n\n\n<h2 class=\"wp-block-heading\">A streaming platform that removed the most memorable part of its name<\/h2>\n\n\n<p>The decision to revert the name was presented during the company&#8217;s upfront ceremony in May, where an auditorium full of advertisers showed surprise and also some amusement upon hearing the news. <strong>The rebranding to Max, launched in 2023, attempted to unite HBO and Warner content on a single platform, but did not resonate as expected with consumers and advertisers.<\/strong><\/p>\n\n\n<p>A representative familiar with the matter confirmed to Deadline that the name change to HBO Max will take effect starting this Wednesday. <strong>This move appears to be a deliberate attempt to regain subscriber trust and strengthen the brand in an increasingly competitive streaming market.<\/strong><\/p>\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"HBO Max Se convierte en Max | Febrero 27 | HBO Max\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/BjNYBHnOgSo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<p>Despite Warner Bros. Discovery&#8217;s decision, the streaming landscape continues to evolve rapidly. <strong>The perception of a failed rebranding indicates that the company is willing to listen to its users and adapt to their preferences<\/strong>. Some analysts suggest that this move could boost not only the platform&#8217;s popularity but also its ability to attract new advertisers as the service reinvents itself once again.<\/p>\n\n\n<p>With the return of the name HBO Max, it remains to be seen how the public will react and whether subscriber loyalty will be restored, <strong>which will be crucial for Warner Bros. Discovery&#8217;s future plans in the digital entertainment sector.<\/strong><\/p>\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" alt=\"Max\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/a2f73840-9b6e-11e6-a5b8-00163ec9f5fa\/3184479294\/hbo-max-logo\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Max<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/hbo-max.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\">DOWNLOAD<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/hbo-max.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Warner Bros. Discovery has announced the restoration of the original name HBO Max for its flagship streaming service, ending a rebranding that was considered unsuccessful and had changed the platform&#8217;s name to Max. This change will take place on Wednesday, marking a return to the previous identity that had been well received by the public. A streaming platform that removed its most memorable name The decision to revert the name was presented during the company&#8217;s upfront ceremony in May, where an auditorium full of advertisers showed surprise [&#8230;]<\/p>\n","protected":false},"author":9318,"featured_media":341935,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[1015],"tags":[7840,6908,13681,1827,4712,11632],"usertag":[],"vertical":[],"content-category":[6869],"class_list":["post-341934","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-hbo-max-2","tag-max","tag-rebranding","tag-streaming","tag-warner-bros","tag-warner-bros-discovery","content-category-streaming-videos"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/341934","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/users\/9318"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/comments?post=341934"}],"version-history":[{"count":2,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/341934\/revisions"}],"predecessor-version":[{"id":341943,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/341934\/revisions\/341943"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media\/341935"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media?parent=341934"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/categories?post=341934"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/tags?post=341934"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/usertag?post=341934"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/vertical?post=341934"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/content-category?post=341934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}