{"id":342738,"date":"2025-07-21T06:05:00","date_gmt":"2025-07-21T13:05:00","guid":{"rendered":"https:\/\/cms-articles.softonic.io\/es\/?p=390511"},"modified":"2025-07-21T06:42:02","modified_gmt":"2025-07-21T13:42:02","slug":"tiktok-and-instagram-are-becoming-the-favorite-platforms-for-families","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/tiktok-and-instagram-are-becoming-the-favorite-platforms-for-families\/","title":{"rendered":"TikTok and Instagram are becoming the favorite platforms for families"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In the latest episode of the podcast Behind the Numbers, the growing intersection between social media platforms and streaming content is analyzed, highlighting how platforms like TikTok and Instagram are increasingly being consumed in family settings. <strong>This phenomenon reflects a notable shift in the way audiences engage with digital content<\/strong>, bringing these formats into common areas of the home instead of being a solitary activity on mobile devices.<\/p>\n\n\n<h2 class=\"wp-block-heading\">YouTube increasingly better positioned as a streaming platform<\/h2>\n\n\n<p class=\"wp-block-paragraph\">The participants in the discussion, led by Rahul Chadha, director of report editing, include Paul Verna, vice president of content, and Minda Smiley, senior analyst. J<strong>ointly, they examine the relevance that YouTube plays in this ecosystem and raise concerns among streamers about the rise of social media as serious competitors<\/strong>. The transition in entertainment highlights not only the delight of viewers but also concerns about how this new format could negatively impact the audiences of traditional streaming platforms.<\/p>\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"We Are In The Making | Instagram | Experiment\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/ZnT2azDpIA0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<p class=\"wp-block-paragraph\">Experts agree that the adaptation of content creators is essential in this new landscape, where the challenge lies not only in content creation but also in finding their place amid the growing popularity of more ephemeral and dynamic platforms. <strong>This point brings with it a broader debate about the future of digital entertainment and the role that each platform will play in content consumption<\/strong>.<\/p>\n\n\n<p class=\"wp-block-paragraph\">The episode is available on multiple platforms, including YouTube and Spotify, allowing listeners to access these discussions wherever they are. <strong>Podcast followers are invited to subscribe on various platforms, including Apple Podcasts and Pandora, to stay updated with the latest analyses and trends in the digital world<\/strong>.<\/p>\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" alt=\"Instagram\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/f96df87d-926f-4954-bf58-f377a573a630\/3410194445\/instagram-Instagram_icon.png\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Instagram<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/instagram.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\">DOWNLOAD<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/instagram.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In the latest episode of the podcast Behind the Numbers, the growing intersection between social media platforms and streaming content is analyzed, highlighting how platforms like TikTok and Instagram are increasingly being consumed in family settings. This phenomenon reflects a notable shift in the way audiences engage with digital content, bringing these formats into common areas of the home rather than being a solitary activity on mobile devices. YouTube is becoming better positioned as a streaming platform. The participants in the discussion, led by Rahul Chadha, director of [&#8230;]<\/p>\n","protected":false},"author":9318,"featured_media":342739,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[1015],"tags":[14016,1051,4608,14017,14018,14019,2303],"usertag":[],"vertical":[],"content-category":[6849],"class_list":["post-342738","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-behind-the-numbers","tag-instagram","tag-marketing","tag-minda-smiley","tag-paul-verna","tag-rahul-chadha","tag-tiktok","content-category-lifestyle"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/342738","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/users\/9318"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/comments?post=342738"}],"version-history":[{"count":3,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/342738\/revisions"}],"predecessor-version":[{"id":342757,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/342738\/revisions\/342757"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media\/342739"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media?parent=342738"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/categories?post=342738"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/tags?post=342738"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/usertag?post=342738"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/vertical?post=342738"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/content-category?post=342738"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}