{"id":343013,"date":"2025-07-23T05:50:00","date_gmt":"2025-07-23T12:50:00","guid":{"rendered":"https:\/\/cms-articles.softonic.io\/es\/?p=390865"},"modified":"2025-07-25T01:16:56","modified_gmt":"2025-07-25T08:16:56","slug":"starbucks-delays-the-launch-of-its-pumpkin-spice-latte-but-they-have-a-strategic-reason-for-it","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/starbucks-delays-the-launch-of-its-pumpkin-spice-latte-but-they-have-a-strategic-reason-for-it\/","title":{"rendered":"Starbucks delays the launch of its Pumpkin Spice Latte, but they have a strategic reason for it"},"content":{"rendered":"\n<p>Starbucks has decided to delay the launch of its iconic Pumpkin Spice Latte until August 26 of this year, which represents a four-day delay compared to 2024 and marks <a href=\"https:\/\/en.softonic.com\/articles\/the-game-that-has-had-such-a-flop-that-its-creators-will-relaunch-it-next-year\">the latest launch date since 2022<\/a>. <strong>This strategic change comes in a context where most retailers are anticipating the start of seasonal events, driven by trends such as Summerween<\/strong> and by the growing consumer demand to get ahead of potential price increases related to tariffs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Emphasize that it is a fall thing they believe will benefit them<\/h2>\n\n\n\n<p>Despite the decision to delay the PSL, <a href=\"https:\/\/starbucks-espana.softonic.com\/android\">Starbucks seeks to capitalize on <\/a><a href=\"https:\/\/www.ghacks.net\/2023\/07\/30\/is-starbucks-app-not-working-here-is-what-to-do\/\">the expectations generated around its fall menu<\/a>. <strong>The measure could encourage customers to visit its locations more frequently once the famous latte is available, which could translate into an increase in sales, including coffee for home preparation<\/strong>. This is especially relevant given that, in the current context, physical stores face certain weaknesses in their sales.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"STARBUCKS\u00aePumpkin Spice Latte komt naar jou !\ud83d\udc9a\ud83c\udf83\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/lWPwm1p2-TI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>However, Starbucks is not without challenges; the company faces increasing competition from newer chains like Dutch Bros and 7 Brew. <strong>This competition has forced Starbucks to innovate its menu and improve the customer experience<\/strong>. Although the company is implementing renovations in its stores to encourage customers to stay longer, it is acknowledged that simply adding protein to drinks will not be enough to attract consumers back.<\/p>\n\n\n\n<p>In summary, the strategy of delaying the launch of the Pumpkin Spice Latte may be a risky move, but it could also result in greater interest from customers. However, <strong>to maintain its market leadership, Starbucks will need to do more than just rely on the popularity of its iconic latte<\/strong>.<\/p>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" alt=\"Amazon Shopping\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-m\/p\/2ba0450a-9b34-11e6-9104-00163ed833e7\/2029473170\/amazon-mobile-logo\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Amazon Shopping<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/amazon-mobile.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\">DOWNLOAD<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/amazon-mobile.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Starbucks has decided to delay the launch of its iconic Pumpkin Spice Latte until August 26 of this year, which represents a four-day delay compared to 2024 and marks the latest launch date since 2022. This strategic change occurs in a context where most retailers are anticipating the start of seasonal events, driven by trends like Summerween and by the growing consumer demand to get ahead of potential price increases related to tariffs. Emphasizing that it is an autumn thing, they believe that it [&hellip;]<\/p>\n","protected":false},"author":9318,"featured_media":343014,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[1015],"tags":[14130,14131,14132,14133,7128,14134,14135,14136],"usertag":[],"vertical":[],"content-category":[6849],"class_list":["post-343013","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-7-brew","tag-cafe","tag-dutch-bros","tag-latte","tag-otono","tag-pumpkin-spice-latte","tag-starbucks","tag-summerween","content-category-lifestyle"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/343013","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/users\/9318"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/comments?post=343013"}],"version-history":[{"count":3,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/343013\/revisions"}],"predecessor-version":[{"id":343288,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/343013\/revisions\/343288"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media\/343014"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media?parent=343013"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/categories?post=343013"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/tags?post=343013"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/usertag?post=343013"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/vertical?post=343013"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/content-category?post=343013"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}