{"id":344176,"date":"2025-08-05T08:35:45","date_gmt":"2025-08-05T15:35:45","guid":{"rendered":"https:\/\/cms-articles.softonic.io\/es\/?p=392170"},"modified":"2025-08-05T08:35:51","modified_gmt":"2025-08-05T15:35:51","slug":"disney-wants-to-use-generative-ai-in-its-movies-but-the-rocks-head-is-not-helping-them","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/disney-wants-to-use-generative-ai-in-its-movies-but-the-rocks-head-is-not-helping-them\/","title":{"rendered":"Disney wants to use generative AI in its movies, but The Rock&#039;s head is not helping them"},"content":{"rendered":"\n<p>Disney has been exploring the use of generative artificial intelligence in its upcoming films, facing various obstacles in its implementation. <strong>According to a report from the Wall Street Journal, the company attempted to apply this technology in its live-action adaptation of Moana and in the science fiction sequel Tron: Ares<\/strong>.<\/p>\n\n\n<h2 class=\"wp-block-heading\">Technical and legal issues everywhere<\/h2>\n\n\n<p>In the case of Moana, Disney considered partnering with the company Metaphysic to create a deepfake of Dwayne &#8216;The Rock&#8217; Johnson&#8217;s face. <strong>The goal was to reduce the time Johnson had to spend on set, using his cousin and stunt double, Tanoi Reed, to film the scenes, and then digitally overlay Johnson&#8217;s face.<\/strong> However, negotiations with Metaphysic stalled due to concerns about information security and copyright, which led to Reed not appearing in the film and Johnson filming the scenes on his own.<\/p>\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Moana Official Trailer\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/LKFuXETZUsI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<p>On the other hand, in Tron: Ares, Disney considered the inclusion of a completely AI-generated character named Bit, in the context of a plot centered around artificial intelligence beings entering the real world. <strong>However, the idea was discarded due to growing concerns about copyright and the potential negative public reaction to the use of AI in the film&#8217;s narrative<\/strong>.<\/p>\n\n\n<p>Generative artificial intelligence has become a controversial topic, especially in the entertainment industry, where companies like Disney have already faced lawsuits over the use of copyrighted material to train generation models. Furthermore, <strong>the use of AI raises serious ethical concerns, including the risk of replacing human workers, which has led to criticism of the company, especially after its experience with an AI-generated credit sequence in its series Secret Invasion<\/strong>.<\/p>\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" alt=\"Disney+\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/246b1fd4-6164-4c6f-9318-27e1cb587dc6\/489019137\/disney-plus-logo\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Disney+<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/disney-plus.softonic.com\/iphone\" target=\"_self\" rel=\"noopener noreferrer\">DOWNLOAD<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/disney-plus.softonic.com\/iphone\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Disney has been exploring the use of generative artificial intelligence in its upcoming films, facing various obstacles in its implementation. According to a report from the Wall Street Journal, the company attempted to apply this technology in its live-action adaptation of Moana and in the sci-fi sequel Tron: Ares. Technical and legal issues everywhere In the case of Moana, Disney considered partnering with the company Metaphysic to create a deepfake of Dwayne &#8216;The Rock&#8217; Johnson&#8217;s face. The goal was to reduce the time Johnson had to spend on set, using his cousin and double [&#8230;]<\/p>\n","protected":false},"author":9318,"featured_media":344177,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[1015],"tags":[1351,14091,3854,9232,5317,5576],"usertag":[],"vertical":[],"content-category":[6869],"class_list":["post-344176","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-disney","tag-dwayne-johnson","tag-ia","tag-moana","tag-the-rock","tag-wall-street-journal","content-category-streaming-videos"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/344176","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/users\/9318"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/comments?post=344176"}],"version-history":[{"count":2,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/344176\/revisions"}],"predecessor-version":[{"id":344187,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/344176\/revisions\/344187"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media\/344177"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media?parent=344176"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/categories?post=344176"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/tags?post=344176"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/usertag?post=344176"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/vertical?post=344176"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/content-category?post=344176"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}