{"id":344992,"date":"2025-08-14T01:20:00","date_gmt":"2025-08-14T08:20:00","guid":{"rendered":"https:\/\/cms-articles.softonic.io\/es\/?p=393088"},"modified":"2025-08-14T01:20:28","modified_gmt":"2025-08-14T08:20:28","slug":"the-bad-press-of-brands-can-be-beneficial-for-them","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/the-bad-press-of-brands-can-be-beneficial-for-them\/","title":{"rendered":"The bad press of brands can be beneficial for them"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In the latest episode of the podcast Behind the Numbers, crucial topics related to success and failure in marketing campaigns were discussed. <strong>The participants talked about how to distinguish between a true failure and campaigns that, although they may not have achieved the expected results, manage to generate conversation and positive attention among the audience<\/strong>.<\/p>\n\n\n<h2 class=\"wp-block-heading\">There is no bad press if you know how to work<\/h2>\n\n\n<p class=\"wp-block-paragraph\">Suzy Davidkhanian, Vice President of Content, and analysts Sky Canaves and Arielle Feger offered insights on the impact of bad press on brand reputation.<strong> Often, what is considered &#8220;bad press&#8221; can become an opportunity for companies, as long as it is handled properly<\/strong>. During the conversation, they reflected on how some campaigns, although criticized, can strengthen brand visibility in a saturated market.<\/p>\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Spotify | No Traffic, Only Jams\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/nGNC9vp8qTM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<p class=\"wp-block-paragraph\">Experts suggested that when a campaign does not achieve the expected results, brands should implement reactive strategies, such as redirecting their messages or interacting more directly with their audience to clarify their intentions and objectives. <strong>This could include the use of social media to address criticism or gather feedback that helps define future strategic directions.<\/strong><\/p>\n\n\n<p class=\"wp-block-paragraph\">The episode, which is available on multiple podcast platforms, <strong>including Apple Podcasts, Spotify, and Pandora, invites listeners to reflect on <\/strong>the importance of effective communication in marketing. The discussion highlights the need to prepare brands to adapt and respond to public scrutiny, turning adverse situations into growth opportunities.<\/p>\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" alt=\"Amazon Shopping\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-m\/p\/2ba0450a-9b34-11e6-9104-00163ed833e7\/2029473170\/amazon-mobile-logo\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Amazon Shopping<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/amazon-mobile.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\">DOWNLOAD<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/amazon-mobile.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In the latest episode of the podcast Behind the Numbers, crucial topics related to success and failure in marketing campaigns were addressed. The participants discussed how to distinguish between a true failure and campaigns that, although they may not have achieved the expected results, manage to generate conversation and positive attention among the audience. There is no such thing as bad press if you know how to work it Suzy Davidkhanian, Vice President of Content, and analysts Sky Canaves and Arielle Feger offered perspectives on the impact of bad press on brand reputation. Often, what is considered &#8220;bad press&#8221; can [&#8230;]<\/p>\n","protected":false},"author":9318,"featured_media":344993,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[1015],"tags":[15028,15029,14016,4608,1477,4659,14727,1055,14728],"usertag":[],"vertical":[],"content-category":[6849],"class_list":["post-344992","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-apple-podcasts","tag-arielle-feger","tag-behind-the-numbers","tag-marketing","tag-pandora","tag-publicidad","tag-sky-canaves","tag-spotify","tag-suzy-davidkhanian","content-category-lifestyle"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/344992","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/users\/9318"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/comments?post=344992"}],"version-history":[{"count":2,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/344992\/revisions"}],"predecessor-version":[{"id":345009,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/344992\/revisions\/345009"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media\/344993"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media?parent=344992"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/categories?post=344992"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/tags?post=344992"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/usertag?post=344992"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/vertical?post=344992"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/content-category?post=344992"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}