{"id":345322,"date":"2025-08-19T01:20:00","date_gmt":"2025-08-19T08:20:00","guid":{"rendered":"https:\/\/cms-articles.softonic.io\/es\/?p=393579"},"modified":"2025-08-19T01:20:13","modified_gmt":"2025-08-19T08:20:13","slug":"your-big-mistake-leading-up-to-christmas-ignoring-the-television-of-a-lifetime","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/your-big-mistake-leading-up-to-christmas-ignoring-the-television-of-a-lifetime\/","title":{"rendered":"Your big mistake leading up to Christmas: ignoring the television of a lifetime"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A recent report from LG Ad Solutions reveals that <strong>32% of television users in the United States find traditional television ads useful<\/strong> for obtaining information about holiday gifts, while a slightly higher percentage, 34%, feels the same about <a href=\"https:\/\/www.xataka.com\/seleccion\/gama-2024-smart-tvs-samsung-te-lleva-ultimo-tecnologia-a-tu-salon-2-500-euros-descuento-a-tu-bolsillo\">ads on streaming platforms<\/a>. This study was conducted among 1,243 American adults over 18 years old with access to internet-connected television during June 2025, reflecting a representative sample of the U.S. census by age and gender.<\/p>\n\n\n<h2 class=\"wp-block-heading\">Without TV and without beer, Homer loses his mind<\/h2>\n\n\n<p class=\"wp-block-paragraph\">With the holiday season in sight, brands and advertisers must take into account the growth of streaming when planning their advertising campaigns. Research suggests that <strong>CTV ads (<a href=\"https:\/\/www.xatakahome.com\/tutoriales\/como-ver-todos-canales-television-online-instalar-apps-para-seguir-tdt-directo\">connected television<\/a>) offer an effective combination of entertainment and relevance<\/strong>, which can capture viewers&#8217; attention more effectively than traditional methods. To maximize impact, it is recommended to adapt the creativity of campaigns by creating content that integrates gift guides, limited-time offers, and shoppable videos.<\/p>\n\n\n<p class=\"wp-block-paragraph\">The rise of streaming has drastically changed the advertising landscape. Today&#8217;s consumers seek more interactive and personalized experiences, and <strong>ads that deliver useful and entertaining content are more likely to resonate with the audience<\/strong>. Therefore, those who underestimate the potential of connected TV at this time of year could miss a valuable opportunity to connect with their target audience.<\/p>\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Christmas TV Adverts 2024\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/OMChKkPEsOc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<p class=\"wp-block-paragraph\">The report also highlights that streaming ads are becoming an essential tool for marketers, as they meet viewer intent in a space where relevance and utility intersect. As we enter the holiday shopping season, <strong>it will be interesting to see how brands implement these strategies<\/strong> in their marketing campaigns.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A recent report from LG Ad Solutions reveals that 32% of television users in the United States find traditional television ads useful for getting information about holiday gifts, while a slightly higher percentage, 34%, feel the same about ads on streaming platforms. This study was conducted among 1,243 American adults over 18 years old with access to internet-connected television during June 2025, reflecting a representative sample of the U.S. census by age and gender. Without TV and without beer, Homer loses his mind With the holiday season approaching [&hellip;]<\/p>\n","protected":false},"author":9317,"featured_media":345323,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[1015],"tags":[4608,4076],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-345322","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-marketing","tag-television"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/345322","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/users\/9317"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/comments?post=345322"}],"version-history":[{"count":2,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/345322\/revisions"}],"predecessor-version":[{"id":345335,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/345322\/revisions\/345335"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media\/345323"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media?parent=345322"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/categories?post=345322"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/tags?post=345322"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/usertag?post=345322"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/vertical?post=345322"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/content-category?post=345322"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}