{"id":346714,"date":"2025-09-04T10:45:00","date_gmt":"2025-09-04T17:45:00","guid":{"rendered":"https:\/\/cms-articles.softonic.io\/es\/?p=394975"},"modified":"2025-09-04T12:38:20","modified_gmt":"2025-09-04T19:38:20","slug":"according-to-the-creator-of-aqui-no-hay-quien-viva-many-companies-demanded-that-neither-gays-nor-old-women-appear-in-specific-scenes","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/according-to-the-creator-of-aqui-no-hay-quien-viva-many-companies-demanded-that-neither-gays-nor-old-women-appear-in-specific-scenes\/","title":{"rendered":"According to the creator of Aqu\u00ed no hay quien viva, many companies demanded that &quot;neither gays nor old women&quot; appear in specific scenes"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Eighteen years after its conclusion, Aqu\u00ed no hay quien viva continues to resonate with the audience, especially among new generations who have rediscovered the series through streaming platforms. <strong>With an average of 6,030,000 viewers and a 33.8% share during its broadcast on Antena 3,<\/strong> the fiction created by Alberto and Laura Caballero established itself as a television phenomenon revolving around the endearing stories of the neighbors of Desenga\u00f1o 21.<\/p>\n\n\n<h2 class=\"wp-block-heading\">A Spain from another time<\/h2>\n\n\n<p class=\"wp-block-paragraph\">Despite its success, the series&#8217; journey was not without controversies. During its airing, several brands banned characters for commercial reasons, limiting the representation of certain groups within the narrative<strong>. According to Alberto Caballero, some companies demanded that &#8220;neither gays nor old women&#8221; appear in specific scenes, which created creative tensions<\/strong>. Among these brands was a supermarket chain that imposed these restrictions on a scene where the characters were supposed to enter with shopping bags.<\/p>\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Aqu\u00ed no hay quien viva - T1 Cap\u00edtulo 1: \u00c9rase una mudanza | Cap\u00edtulo completo\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/nEPCaaMLd9Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<p class=\"wp-block-paragraph\">Product placement was a common technique used by the series to obtain funding, which caused even more friction with advertisers. <strong>Caballero recalled a situation where a candy brand ordered that a character, considered &#8220;chubby,&#8221; not eat in a scene at a video store<\/strong>, highlighting the limitations imposed by advertising on the program&#8217;s narrative.<\/p>\n\n\n<p class=\"wp-block-paragraph\">The actress Malena Alterio, who played Bel\u00e9n, also commented on the contradiction between the image projected by some characters and their popularity among viewers. &#8220;This is advertising. <strong>Now it doesn&#8217;t suit me because I give a bad image, but if nine million viewers see me&#8230;&#8221; she reflected<\/strong>, highlighting the complexity of the intertwining between narrative creativity and commercial demands in television.<\/p>\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" alt=\"Amazon Prime Video\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/c162012f-3d10-436b-a6b5-fde423154d8c\/3464089414\/amazon-prime-video-download-amazon-prime-video.jpg\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Amazon Prime Video<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/amazon-prime-video.softonic.com\/\" target=\"_self\" rel=\"noopener noreferrer\">DOWNLOAD<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/amazon-prime-video.softonic.com\/\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Eighteen years after its conclusion, Aqu\u00ed no hay quien viva continues to resonate with the audience, especially among new generations who have rediscovered the series through streaming platforms. With an average of 6,030,000 viewers and a 33.8% share during its broadcast on Antena 3, the fiction created by Alberto and Laura Caballero established itself as a television phenomenon revolving around the endearing stories of the neighbors of Desenga\u00f1o 21. A Spain of another time Despite its success, the series&#8217; path was not without controversies. During [&#8230;]<\/p>\n","protected":false},"author":9318,"featured_media":346715,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[1015],"tags":[15685,13116,15686,14214,15687,15688,15689,15690,15691,1827],"usertag":[],"vertical":[],"content-category":[6869],"class_list":["post-346714","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-alberto-caballero","tag-antena-3","tag-aqui-no-hay-quien-viva","tag-empresas","tag-espectadores","tag-gays","tag-gordofobia","tag-laura-caballero","tag-personas-mayores","tag-streaming","content-category-streaming-videos"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/346714","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/users\/9318"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/comments?post=346714"}],"version-history":[{"count":2,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/346714\/revisions"}],"predecessor-version":[{"id":346717,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/346714\/revisions\/346717"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media\/346715"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media?parent=346714"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/categories?post=346714"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/tags?post=346714"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/usertag?post=346714"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/vertical?post=346714"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/content-category?post=346714"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}