{"id":348751,"date":"2025-09-29T08:20:00","date_gmt":"2025-09-29T15:20:00","guid":{"rendered":"https:\/\/cms-articles.softonic.io\/es\/?p=397402"},"modified":"2025-09-29T08:30:02","modified_gmt":"2025-09-29T15:30:02","slug":"there-is-a-reason-why-the-biggest-games-were-released-on-tuesdays-sonic-2","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/there-is-a-reason-why-the-biggest-games-were-released-on-tuesdays-sonic-2\/","title":{"rendered":"There is a reason why the biggest games were released on Tuesdays: Sonic 2"},"content":{"rendered":"\n

Now, in times of simultaneous releases around the world, it may seem very strange to us, but until 1992, all games were first released in their place of origin (mainly Japan) and then, months or years later, they reached the rest of the world. Since the Internet was a very primitive place, there was no fear of spoilers of any kind, and magazines took advantage of this to gather images and create both guides and reviews in a timely manner. However, Sega had a brilliant idea that changed everything<\/strong>: What if their flagship game could be played worldwide at the same time? Moreover, what if we released it on Tuesdays?<\/p>\n\n\n

Sonic will return on Tuesday<\/h2>\n\n\n

After the bombshell that Sonic was in 1991, Sega got to work to make its second part bigger, longer, better, and with more surprises for players. They succeeded beyond expectations: Tails was the perfect addition that introduced a multiplayer mode, the levels were infinitely more complex<\/strong> and they even added 3D screens that at the time were a tremendous technical innovation. Sonic 2 squeezed the Sega Mega Drive like no other game, and the soundtrack, even today, remains an imperishable masterpiece.<\/p>\n\n\n

The game had to live up to expectations, and despite the cultural differences between Japan and the United States and the production issues, a small great gem emerged. Logically, they had to promote it in a big way. They then decided to dedicate 10 million dollars (now a trivial amount, but back then it was a real extravagance) to the promotional campaign<\/strong>: television ads, billboards, all kinds of presentations, merchandising… the Sonic-mania was in full bloom, and they knew how to ride the wave, but they didn’t just stop there. Sega changed the history of video games with a simple play on words, as it should always be.<\/p>\n\n\n

\"\"<\/figure>\n\n\n

They planned for the worldwide release date to be November 24, 1992, around the world. To make it on time, Sega filled three planes with copies at Heathrow Airport, and hired 50 people to dress up as Sonic and wave them off as they took off<\/strong> in what was known as the “great shipment,” for which even stickers were made: a logical expense, given that it was the first time (or one of the first times) something like this was done: the release would be on a Tuesday, when everyone would have their copies in the store. What was the reason for it being on a Tuesday and not another day? A mere promotional joke: “Sonic 2sday.”<\/p>\n\n\n

The stores were prepared with t-shirts (that said “Are you up 2 it?” or simply announced that the kid wearing it had already reserved his copy of Sonic 2) and all kinds of gifts to celebrate the worldwide launch… which, in the end, was thwarted due to the poor relations between Sega Japan and Sega America: the Japanese released it three days earlier, on the 21st, but the rest of the world didn’t find out<\/strong> until many years later. In any case, it did not cloud what Sega was trying to do: just as Friday is the big day for movie premieres (and now also for new songs), Tuesday was supposed to be the day for video games. Sonic 2 marked the beginning of a new era for the industry. Or not?<\/p>\n\n\n

\"\"<\/figure>\n\n\n

For a while, it was like this, and the big releases were reserved for Tuesdays. The launches of games like Sonic 3, Metal Gear Solid, Modern Warfare 2, and consoles like Xbox 360 and Sega Saturn were celebrated on this day, which for years was marked as the most anticipated of the week for gamers, before it became a matter of personal decisions by the companies. For a couple of decades, 2sday mattered (less for Nintendo, of course, which continued to release its things on Fridays because Sega couldn’t order them to do anything): a marketing maneuver that went wrong and, despite everything, shaped the future.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Now, in times of simultaneous releases around the world, it may seem very strange to us, but until 1992 all games were released first in their place of origin (Japan, mainly) and then, months or years later, they reached the rest of the world. Since the Internet was a very primitive place, there was no fear of spoilers of any kind, and magazines took advantage of this to gather images and create both guides and reviews in time. However, Sega had a brilliant idea that changed everything: What if their flagship game could be played worldwide at the same time? It is […]<\/p>\n","protected":false},"author":9263,"featured_media":348752,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[1015],"tags":[4608,16617],"usertag":[],"vertical":[],"content-category":[6823],"class_list":["post-348751","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-marketing","tag-sonic-2","content-category-games"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/348751","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/users\/9263"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/comments?post=348751"}],"version-history":[{"count":2,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/348751\/revisions"}],"predecessor-version":[{"id":348764,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/348751\/revisions\/348764"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media\/348752"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media?parent=348751"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/categories?post=348751"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/tags?post=348751"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/usertag?post=348751"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/vertical?post=348751"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/content-category?post=348751"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}