{"id":348810,"date":"2025-09-30T06:15:00","date_gmt":"2025-09-30T13:15:00","guid":{"rendered":"https:\/\/cms-articles.softonic.io\/es\/?p=397453"},"modified":"2025-09-30T07:02:00","modified_gmt":"2025-09-30T14:02:00","slug":"share-of-search-the-new-kpi-that-every-marketing-professional-should-know","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/share-of-search-the-new-kpi-that-every-marketing-professional-should-know\/","title":{"rendered":"Share of Search: the new KPI that every marketing professional should know"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The <strong>Share of Search has established itself as a key performance indicator essential in the field of marketing, measuring the percentage of searches for a brand compared to its competitors.<\/strong> This KPI is crucial for determining visibility and consumer interest, as an increase in Share of Search often anticipates future growth in the market.<\/p>\n\n\n<h2 class=\"wp-block-heading\">A KPI to keep in mind from now on<\/h2>\n\n\n<p class=\"wp-block-paragraph\">Unlike Market Share and Share of Voice, which focus on past sales and advertising respectively,<strong> Share of Search captures the genuine intention of the consumer through searches<\/strong>. This implies that an increase in this indicator not only reflects a rise in brand awareness but can also drive future sales, as consumers tend to seek information about a product before making a purchase.<\/p>\n\n\n<p class=\"wp-block-paragraph\">The rise of AI-based search tools is transforming the way brand <a href=\"https:\/\/www.genbeta.com\/a-fondo\/todos-cursos-marketing-digital-que-hay-estos-12-a-que-yo-me-apuntaria\">visibility<\/a> is discovered and evaluated. This is relevant because, <strong>although changes in search engines may complicate the measurement of Share of Search, this KPI remains a tangible reflection of consumer interest.<\/strong><\/p>\n\n\n<p class=\"wp-block-paragraph\">Marketing specialists must closely monitor the Share of Search trends of their competitors to adjust strategies before they affect their market share. This includes <strong>optimizing related search terms and employing strategic advertising campaigns.<\/strong> Additionally, accurate measurement of Share of Search can provide valuable insights that will drive informed and proactive decision-making, before changes in consumer perception negatively impact sales figures.<\/p>\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/2\/2025\/09\/Market-research2.jpg\" alt=\"\" class=\"wp-image-397455\"\/><\/figure>\n\n\n<p class=\"wp-block-paragraph\">Ultimately, <strong>tools like Google Trends and Semrush can facilitate the tracking of Share of Search<\/strong>, allowing brands to identify improvement opportunities and effectively capture consumer attention.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Share of Search has consolidated itself as a key performance indicator essential in the field of marketing, measuring the percentage of searches for a brand compared to its competitors. This KPI is crucial for determining consumer visibility and interest, as an increase in Share of Search often anticipates future market growth. A KPI to keep in mind from now on Unlike Market Share and Share of Voice, which focus on past sales and advertising respectively, Share of Search captures intent [&#8230;]<\/p>\n","protected":false},"author":9317,"featured_media":348811,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[1015],"tags":[1068,3854,3885,16624,4608,16625],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-348810","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-google","tag-ia","tag-inteligencia-artificial","tag-kpi","tag-marketing","tag-share-of-search"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/348810","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/users\/9317"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/comments?post=348810"}],"version-history":[{"count":2,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/348810\/revisions"}],"predecessor-version":[{"id":348820,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/348810\/revisions\/348820"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media\/348811"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media?parent=348810"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/categories?post=348810"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/tags?post=348810"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/usertag?post=348810"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/vertical?post=348810"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/content-category?post=348810"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}