{"id":351485,"date":"2025-10-31T00:50:00","date_gmt":"2025-10-31T07:50:00","guid":{"rendered":"https:\/\/cms-articles.softonic.io\/es\/?p=400585"},"modified":"2025-10-31T02:40:17","modified_gmt":"2025-10-31T09:40:17","slug":"nielsen-discovers-which-is-the-most-watched-television-movie-during-halloween-and-has-creepy-dolls","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/nielsen-discovers-which-is-the-most-watched-television-movie-during-halloween-and-has-creepy-dolls\/","title":{"rendered":"Nielsen discovers which is the most-watched television movie during Halloween and has creepy dolls"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Despite not achieving the box office success that its creators expected, M3GAN 2.0 has had a notable impact during the Halloween season. <strong>According to a special report by Nielsen analyzing horror movie viewership in October since 2021, the sequel to M3GAN became <\/strong>the most-watched horror movie on television<strong> during this festive period<\/strong>. This phenomenon highlights the attraction that the film has generated among viewers, marking its relevance in a genre that traditionally experiences a surge in popularity during the month of October.<\/p>\n\n\n<h2 class=\"wp-block-heading\">M3GAN is a success on television<\/h2>\n\n\n<p class=\"wp-block-paragraph\">As the Halloween season approaches, moviegoers often look for titles that align with the spirit of the holiday, and M3GAN 2.0 has become the preferred choice for many. <strong>Although the film did not reach the expected box office revenue, its success on television platforms indicates that it managed to capture the attention and interest of the audience at a key time of the year<\/strong>. This may indicate a shift in the way viewers consume horror content, preferring the comfort of home over the traditional cinematic experience.<\/p>\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"M3GAN 2.0 - Tr\u00e1iler Oficial (Universal Pictures) HD\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/QVqB6YtMZ6o?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<p class=\"wp-block-paragraph\">The Nielsen report reaffirms the audience&#8217;s inclination towards horror movies during this time, suggesting that titles like M3GAN 2.0 have a secured place in Halloween popular culture. In fact, <strong>the film seems to have particularly resonated with those seeking spooky entertainment in the form of television programming<\/strong>, raising the question about the future of sequels within the genre and their access to broader audiences through streaming platforms and television.<\/p>\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" alt=\"AppleTV+\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/8f7cb2d7-74e2-4492-af0c-06a1761742a1\/457874704\/apple-tv-plus-2019-03-28_12-07-17.png\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">AppleTV+<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/apple-tv-plus.softonic.com\/mac\" target=\"_self\" rel=\"noopener noreferrer\">DOWNLOAD<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/apple-tv-plus.softonic.com\/mac\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Despite not achieving the box office success that its creators expected, M3GAN 2.0 has had a notable impact on the Halloween season. According to a special report from Nielsen that analyzes horror movie viewership in October since 2021, the sequel to M3GAN became the most-watched horror movie on television during this festive period. This phenomenon highlights the attraction that the film has generated among viewers, marking its relevance in a genre that traditionally experiences a surge in popularity during the month of October. M3GAN is a success on television [&hellip;]<\/p>\n","protected":false},"author":9318,"featured_media":351486,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[1015],"tags":[1423,12874,12875,7990,16833,1827,4841],"usertag":[],"vertical":[],"content-category":[6869],"class_list":["post-351485","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-halloween","tag-m3gan","tag-m3gan-2-0","tag-nielsen","tag-pelicula-de-terror","tag-streaming","tag-terror","content-category-streaming-videos"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/351485","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/users\/9318"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/comments?post=351485"}],"version-history":[{"count":2,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/351485\/revisions"}],"predecessor-version":[{"id":351500,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/351485\/revisions\/351500"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media\/351486"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media?parent=351485"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/categories?post=351485"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/tags?post=351485"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/usertag?post=351485"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/vertical?post=351485"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/content-category?post=351485"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}