{"id":353202,"date":"2025-11-20T02:26:23","date_gmt":"2025-11-20T10:26:23","guid":{"rendered":"https:\/\/cms-articles.softonic.io\/es\/?p=402265"},"modified":"2025-11-20T02:40:34","modified_gmt":"2025-11-20T10:40:34","slug":"adobe-has-just-acquired-semrush-the-leading-brand-visibility-platform","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/adobe-has-just-acquired-semrush-the-leading-brand-visibility-platform\/","title":{"rendered":"Adobe has just acquired Semrush, the leading brand visibility platform"},"content":{"rendered":"\n

Adobe<\/strong>, the company of tools for artists and professionals, will acquire the software platform Semrush for <\/strong>$1.9 billion<\/strong>, both companies reported on Wednesday. This move aims to strengthen Adobe’s<\/span> marketing tools and attract brands with new generative AI products, a field where Semrush excels.<\/p>\n\n\n

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The company will pay $12 per share in cash for Semrush<\/strong>, representing a premium of approximately 77.5% over the last closing price of its shares. Semrush’s shares rose 74% yesterday, to $11.79.<\/p>\n\n\n\n

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Adobe is excited to share that we\u2019ve entered into an agreement to acquire Semrush, a leading brand visibility platform. Together, Adobe and Semrush will deliver a comprehensive solution that gives marketers a holistic understanding of how their brands appear across owned\u2026 pic.twitter.com\/5K5ZyIJ9nU<\/a><\/p>— Adobe (@Adobe) November 19, 2025<\/a><\/blockquote>