{"id":355002,"date":"2025-12-11T05:35:00","date_gmt":"2025-12-11T13:35:00","guid":{"rendered":"https:\/\/cms-articles.softonic.io\/es\/?p=403902"},"modified":"2025-12-11T06:04:37","modified_gmt":"2025-12-11T14:04:37","slug":"the-new-christmas-ad-from-mcdonalds-made-with-ai-is-so-bad-that-its-creators-have-pulled-it-from-circulation","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/the-new-christmas-ad-from-mcdonalds-made-with-ai-is-so-bad-that-its-creators-have-pulled-it-from-circulation\/","title":{"rendered":"The new Christmas ad from McDonald&#039;s made with AI is so bad that its creators have pulled it from circulation"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A Christmas advertisement from McDonald&#8217;s, created entirely with artificial intelligence, has generated an intense negative reaction on social media and was pulled almost immediately after its release.<strong>Considered &#8220;miserable&#8221; and &#8220;cynical&#8221; by critics, the ad was the subject of mockery and disdain, even being described as &#8220;the most horrible of the year&#8221; by journalist Theodore McKenzie from 80 Level<\/strong>. One of his comments included a comparison to a similar ad from Coca-Cola, also generated by AI, which had been widely criticized before.<\/p>\n\n\n<h2 class=\"wp-block-heading\">An absolute nonsense without meaning<\/h2>\n\n\n<p class=\"wp-block-paragraph\">The CEO of The Sweetshop, the company that produced the ad, defended the creative process, arguing that it was not just a simple trick of artificial intelligence. Melanie Bridge stated that a team of up to ten AI specialists worked diligently for seven weeks, generating thousands of variations before shaping the final product. &#8220;<strong>This is not a seasonal experiment; it is a film,&#8221; Bridge asserted. However, her defense has not managed to mitigate the disdain that the ad has received.<\/strong><\/p>\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"THE infamous AI McDonald&#039;s Ad in Full\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/LYz-5cL-BhA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<p class=\"wp-block-paragraph\">The fact that such a criticized advertisement was praised as a result of a creative effort implies a serious misjudgment, as the content did not resonate with the audience. On social media, many users pointed out the lack of authenticity and emotional connection in the brand&#8217;s message.<strong> A representative from McDonald&#8217;s in the Netherlands mentioned that the incident serves as an important lesson on the effective use of artificial intelligence in advertising<\/strong>, however, some suggest that it is unlikely that significant changes will be made based on this feedback.<\/p>\n\n\n<p class=\"wp-block-paragraph\">With the increasing reliance on artificial intelligence in advertising, the question arises of how to balance technology with human creativity, something that this case clearly highlights. <strong>The controversy continues to reflect the public&#8217;s concern regarding the quality and relevance of ads created in this way.<\/strong><\/p>\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" alt=\"ChatGPT\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/b330d2b7-464c-4693-b81d-2c97b1edf062\/857405465\/chatgpt-logo\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">ChatGPT<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/chatgpt.softonic.com\/iphone\" target=\"_self\" rel=\"noopener noreferrer\">DOWNLOAD<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/chatgpt.softonic.com\/iphone\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A Christmas advertisement from McDonald&#8217;s, created entirely with artificial intelligence, has generated an intense negative reaction on social media and was withdrawn almost immediately after its launch. Considered &#8220;miserable&#8221; and &#8220;cynical&#8221; by critics, the ad was the subject of mockery and disdain, even being described as &#8220;the most horrible of the year&#8221; by journalist Theodore McKenzie from 80 Level. One of his comments included a comparison to a similar ad from Coca-Cola, also generated by AI, which had been widely criticized before. An absolute senseless absurdity The CEO of The Sweetshop, the company that produced the ad, defended the [&#8230;]<\/p>\n","protected":false},"author":9318,"featured_media":355004,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[1015],"tags":[19434,3852,19435,5534,10293,19436,4190,19437,19438],"usertag":[],"vertical":[],"content-category":[6771],"class_list":["post-355002","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-80-level","tag-anuncio","tag-anuncio-ia","tag-ceo","tag-feedback","tag-ia-mcdonalds","tag-mcdonalds","tag-the-sweetshop","tag-theodore-mckenzie","content-category-ai"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/355002","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/users\/9318"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/comments?post=355002"}],"version-history":[{"count":2,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/355002\/revisions"}],"predecessor-version":[{"id":355014,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/355002\/revisions\/355014"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media\/355004"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media?parent=355002"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/categories?post=355002"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/tags?post=355002"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/usertag?post=355002"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/vertical?post=355002"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/content-category?post=355002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}