{"id":356318,"date":"2025-12-30T00:30:00","date_gmt":"2025-12-30T08:30:00","guid":{"rendered":"https:\/\/cms-articles.softonic.io\/es\/?p=405203"},"modified":"2025-12-30T00:31:04","modified_gmt":"2025-12-30T08:31:04","slug":"a-study-reveals-that-almost-no-one-sees-ads-on-the-internet","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/a-study-reveals-that-almost-no-one-sees-ads-on-the-internet\/","title":{"rendered":"A study reveals that almost no one sees ads on the internet"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A recent report from Clutch has revealed that <strong>a staggering 93% of consumers avoid or block ads<\/strong>, which poses a significant challenge for brands looking to capture the attention of the public in an ad-saturated environment.<\/p>\n\n\n<p class=\"wp-block-paragraph\">Within that percentage, 55% of respondents claim that whenever they have the option, they skip ads, while 37% choose to completely ignore them.<\/p>\n\n\n<p class=\"wp-block-paragraph\">Despite this discouraging outlook, the study also highlights that only 15% of consumers are willing to pay to avoid advertising.<\/p>\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"What is adblocker and how it works\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/o0xF_FRhz7Y?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<h2 class=\"wp-block-heading\">No one wants to see boring ads<\/h2>\n\n\n<p class=\"wp-block-paragraph\">This statistic suggests that, although users are increasingly tired of conventional advertising, their willingness to pay for its removal is surprisingly low.<\/p>\n\n\n<p class=\"wp-block-paragraph\">In fact, 78% of respondents believe that interactive and entertaining ads capture their attention more effectively than traditional formats.<\/p>\n\n\n<p class=\"wp-block-paragraph\">This trend indicates that the real issue is not a lack of advertising exposure, but rather a lack of creativity and originality that prevents brands from converting viewers into customers.<\/p>\n\n\n<p class=\"wp-block-paragraph\">According to the report, <strong>the main reason why advertisements fail to resonate with consumers is the lack of a creative and engaging approach.<\/strong><\/p>\n\n\n<p class=\"wp-block-paragraph\">In light of this situation, brands will need to rethink their advertising strategies. <strong>Prioritizing creativity and interactivity could be the key to fostering greater engagement from users<\/strong>. Incorporating innovative elements that make advertising more immersive and entertaining could help break the cycle of ignored ads and create a more effective connection with the audience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A recent report from Clutch has revealed that an astonishing 93% of consumers avoid or block ads, posing a significant challenge for brands looking to capture the public&#8217;s attention in an ad-saturated environment. Within that percentage, 55% of respondents say that whenever they have the option, they skip ads, while 37% choose to ignore them completely. Despite this discouraging landscape, the study also highlights that only 15% of consumers are willing to pay to avoid advertising. No one wants to see boring ads This [&hellip;]<\/p>\n","protected":false},"author":9317,"featured_media":356319,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[1015],"tags":[],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-356318","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/356318","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/users\/9317"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/comments?post=356318"}],"version-history":[{"count":2,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/356318\/revisions"}],"predecessor-version":[{"id":356327,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/356318\/revisions\/356327"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media\/356319"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media?parent=356318"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/categories?post=356318"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/tags?post=356318"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/usertag?post=356318"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/vertical?post=356318"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/content-category?post=356318"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}