{"id":356407,"date":"2025-12-29T01:15:00","date_gmt":"2025-12-29T09:15:00","guid":{"rendered":"https:\/\/cms-articles.softonic.io\/es\/?p=405575"},"modified":"2025-12-29T01:15:14","modified_gmt":"2025-12-29T09:15:14","slug":"star-wars-is-embracing-ai-and-disney-doesnt-care-if-no-one-likes-it","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/star-wars-is-embracing-ai-and-disney-doesnt-care-if-no-one-likes-it\/","title":{"rendered":"&#039;Star Wars&#039; is embracing AI, and Disney doesn&#039;t care if no one likes it"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">During a TED presentation, Rob Bredow, senior vice president of creative innovation at Lucasfilm, showcased a series of creations generated by artificial intelligence, giving a glimpse into what he describes as <em>&#8220;a new era of technology.&#8221;<\/em> This showcase, titled Star Wars: Field Guide, featured strange creatures like blue lions and tentacled walruses. However, <strong>many critics felt that this collection of concepts barely met the expectations of a legacy like that of Lucasfilm<\/strong>, highlighting a disconnection with the innovative spirit of the company.<\/p>\n\n\n<h2 class=\"wp-block-heading\">Human invention? Of course not<\/h2>\n\n\n<p class=\"wp-block-paragraph\">Despite the criticism, <strong>Disney has not backed down on its investment in artificial intelligence<\/strong>. Recently, the company announced a $1 billion investment in OpenAI, which will allow the use of more than 200 Disney characters in products generated by this AI platform. However, this partnership has raised concerns, especially after a Darth Vader NPC in Fortnite made inappropriate comments, reflecting the ethical and quality challenges the industry faces when employing generative technology.<\/p>\n\n\n<p class=\"wp-block-paragraph\">Alongside this, Activision has also been under scrutiny, as <strong>it has been criticized for the use of AI-generated art in the latest installment of the Call of Duty saga<\/strong>, which was considered one of the weakest to date. These situations have created a general dilemma regarding content produced through artificial intelligence, highlighting the difficulty in maintaining standards of both quality and ethics in the creation of this type of material.<\/p>\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"The Artist-Driven Innovation Behind the Films We Love | Rob Bredow | TED\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/E3Yo7PULlPs?start=641&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<p class=\"wp-block-paragraph\">Looking to the future, although there is anticipation from some towards the development of new AI-driven games, the current climate of 2025 is perceived with skepticism regarding the capabilities of this technology. <strong>As has been reiterated, the evolution may be promising<\/strong>, but the path to it is filled with obstacles and questions about the creative direction that giants like Disney and Activision are taking.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>During a TED presentation, Rob Bredow, senior vice president of creative innovation at Lucasfilm, showcased a series of creations generated by artificial intelligence, giving a glimpse into what he calls &#8220;a new era of technology.&#8221; This showcase, titled Star Wars: Field Guide, featured strange creatures like blue lions and tentacled walruses. However, many critics felt that this collection of concepts barely met the expectations of a legacy like that of Lucasfilm, highlighting a disconnection from the innovative spirit of the company. Human invention? Of course not. Despite the criticism, Disney has not retracted its bet [&#8230;]<\/p>\n","protected":false},"author":9317,"featured_media":356408,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[1015],"tags":[3854,1455],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-356407","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-ia","tag-star-wars"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/356407","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/users\/9317"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/comments?post=356407"}],"version-history":[{"count":2,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/356407\/revisions"}],"predecessor-version":[{"id":356419,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/356407\/revisions\/356419"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media\/356408"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media?parent=356407"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/categories?post=356407"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/tags?post=356407"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/usertag?post=356407"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/vertical?post=356407"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/content-category?post=356407"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}