{"id":357210,"date":"2026-01-08T01:25:00","date_gmt":"2026-01-08T09:25:00","guid":{"rendered":"https:\/\/cms-articles.softonic.io\/es\/?p=406213"},"modified":"2026-01-08T01:25:02","modified_gmt":"2026-01-08T09:25:02","slug":"streaming-will-change-in-2026-and-experts-know-how","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/streaming-will-change-in-2026-and-experts-know-how\/","title":{"rendered":"Streaming will change in 2026, and experts know how"},"content":{"rendered":"\n<p>2025 closed with a significant movement in the entertainment industry, marked by the purchase of Warner Bros. Discovery by some of the biggest figures in the sector. This consolidation phenomenon <strong>is part of a broader trend that is expected to affect the streaming landscape this year<\/strong>, with possible corrections after two decades of fierce competition driven by Netflix&#8217;s business model.<\/p>\n\n\n<h2 class=\"wp-block-heading\">Is it the beginning of the end?<\/h2>\n\n\n<p>According to industry experts, such as Jennifer Kohl from VML and Andrew Frank from Gartner, we are witnessing a moment of reconciliation between Hollywood and Silicon Valley. This could result in <strong>growth focused on streaming content<\/strong>, as platforms seek to innovate and diversify their libraries.<\/p>\n\n\n<p>AI-driven personalization is gaining prominence, with a focus on data collection to enhance user experience and increase the effectiveness of advertising on streaming platforms. Kohl emphasizes that <strong>content providers are increasingly interested in using data about their users&#8217; preferences<\/strong> to offer more accurate recommendations.<\/p>\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Netflix Tudum 2025 | Official Trailer | May 31 | Netflix\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/jdgVdMolHlo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<p>As the creator economy continues to merge with original content production, <strong>the competition between streaming services and short video platforms, such as YouTube and TikTok<\/strong>, will intensify. DeVeaux mentions that, since all services are competing for the same limited user time, it will be essential to offer engaging content to maintain the audience&#8217;s attention.<\/p>\n\n\n<p>Finally, a closer collaboration is expected between advertisers, streaming platforms, and retailers to <strong>address accountability issues and optimize advertising in streaming media<\/strong>. This synergy could change the way content is distributed and consumed, allowing all market players to adapt to the new dynamics of digital consumption.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 2025, there was a significant movement in the entertainment industry, marked by the purchase of Warner Bros. Discovery by some of the biggest figures in the sector. This consolidation phenomenon is part of a broader trend that is expected to affect the streaming landscape this year, with possible corrections after two decades of fierce competitiveness driven by Netflix&#8217;s business model. Is this the beginning of the end? According to industry experts like Jennifer Kohl from VML and Andrew Frank from Gartner, we are witnessing a moment of reconciliation between Hollywood and Silicon Valley. This could [&#8230;]<\/p>\n","protected":false},"author":9317,"featured_media":357211,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[1015],"tags":[4608,1827],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-357210","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-marketing","tag-streaming"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/357210","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/users\/9317"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/comments?post=357210"}],"version-history":[{"count":2,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/357210\/revisions"}],"predecessor-version":[{"id":357221,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/357210\/revisions\/357221"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media\/357211"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media?parent=357210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/categories?post=357210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/tags?post=357210"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/usertag?post=357210"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/vertical?post=357210"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/content-category?post=357210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}