{"id":357980,"date":"2026-01-16T01:45:00","date_gmt":"2026-01-16T09:45:00","guid":{"rendered":"https:\/\/cms-articles.softonic.io\/es\/?p=407044"},"modified":"2026-01-23T03:31:17","modified_gmt":"2026-01-23T11:31:17","slug":"the-former-ceo-of-activision-blizzard-is-delighted-to-see-how-poorly-call-of-duty-is-doing","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/the-former-ceo-of-activision-blizzard-is-delighted-to-see-how-poorly-call-of-duty-is-doing\/","title":{"rendered":"Bobby Kotick Defends the Sale of Activision Blizzard to Microsoft Amid Debate Over Call of Duty\u2019s Performance"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Editor\u2019s Note (Update):<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Following the publication of this article, Softonic was contacted by representatives of Bobby Kotick regarding certain interpretations included in the original text.<\/em> <em>As a result, the article has been reviewed and updated to adjust its framing and ensure that all statements reflect verified facts and clearly attributed remarks.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/en.softonic.com\/articles\/bobby-kotick-former-ceo-of-activision-blizzard-shares-his-opinion-on-who-the-worst-ceo-in-the-industry-is\">Bobby Kotick, former CEO of Activision Blizzard<\/a>, has once again commented on <a href=\"https:\/\/en.softonic.com\/articles\/activision-blizzard-is-facing-scrutiny-for-its-deceptive-and-aggressive-gaming-strategies\">the company\u2019s sale to Microsoft, a $69 billion deal<\/a> that continues to generate discussion across the video game industry.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In recent statements reported by several international outlets, Kotick has argued that the decision to sell Activision Blizzard was justified, pointing to broader market conditions, the performance of major franchises, and the overall state of the console business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kotick\u2019s remarks come at a time when the commercial performance of major video game franchises and the health of the console market are under close scrutiny by analysts and investors. According to his assessment, the industry is undergoing a period of structural change driven by rising development costs, increasing competition, and shifting consumer behavior.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Call of Duty: Black Ops 7 | Multiplayer Gameplay Reveal Trailer\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/pGFYtZD53ZA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">When addressing <em>Call of Duty<\/em>, Kotick referred to the franchise\u2019s recent performance as part of a wider industry context rather than as an isolated case. His comments focused on the challenges faced by long-running franchises in a market that has become more fragmented and increasingly demanding.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kotick also pointed to the current state of the console market, suggesting that it has slowed compared to previous cycles. In his view, this environment places additional pressure on traditional publishers and reinforces the need for scale, technological infrastructure, and diversified distribution strategies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From this perspective, Kotick has maintained that integrating Activision Blizzard into a company such as Microsoft provided a more stable foundation to address these challenges. He has described the transaction as a way to secure long-term resources and adaptability in a rapidly evolving industry.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These statements have coincided with an ongoing lawsuit related to the Activision Blizzard acquisition, filed by a Swedish pension fund. Kotick has publicly questioned the motivations behind the legal challenge, suggesting that it is linked to broader market interests, a position that has been reported by multiple industry publications.<\/p>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" alt=\"Steam\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/3047d89c-96d0-11e6-8546-00163ed833e7\/2505233623\/steam-download.jpg\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Steam<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/steam.softonic.com\/\" target=\"_self\" rel=\"noopener noreferrer\">DOWNLOAD<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/steam.softonic.com\/\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">It is important to note that these views represent Kotick\u2019s personal interpretation of recent developments and do not constitute official financial data or regulatory conclusions. The performance of <em>Call of Duty<\/em>, the state of the console market, and the broader implications of the Microsoft acquisition continue to be analyzed from a range of perspectives within the industry.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Despite the controversy surrounding the deal, the acquisition of Activision Blizzard remains one of the most significant transactions in the history of the video game sector. Kotick\u2019s recent comments offer additional context on how he views the decision, set against a period of substantial change for the industry as a whole.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The recent acquisition of Activision Blizzard by Microsoft for $69 billion has generated a significant change in the dynamics of Xbox. However, the financial situation of Activision Blizzard is concerning, with Bobby Kotick, the former CEO of the company, admitting that sales of its flagship franchise Call of Duty are more than 60% below last year&#8217;s figures, specifically regarding the game Black Ops 6. The misfortune of others satisfies him This drop in sales occurs in a context where the console market faces its levels [&hellip;]<\/p>\n","protected":false},"author":1009,"featured_media":357992,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[1018,1015],"tags":[20843,3735,7014,4247,1500,13256,19220,20844,1072,20845],"usertag":[],"vertical":[],"content-category":[6823],"class_list":["post-357980","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gaming","category-news","tag-69-000-millones-de-dolares","tag-activision-blizzard","tag-black-ops-6","tag-bobby-kotick","tag-call-of-duty","tag-call-of-duty-black-ops-7-2","tag-ex-ceo","tag-kotick","tag-microsoft","tag-satan","content-category-games"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/357980","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/users\/1009"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/comments?post=357980"}],"version-history":[{"count":5,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/357980\/revisions"}],"predecessor-version":[{"id":358640,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/357980\/revisions\/358640"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media\/357992"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media?parent=357980"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/categories?post=357980"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/tags?post=357980"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/usertag?post=357980"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/vertical?post=357980"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/content-category?post=357980"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}