{"id":359217,"date":"2026-01-30T01:35:00","date_gmt":"2026-01-30T09:35:00","guid":{"rendered":"https:\/\/cms-articles.softonic.io\/es\/?p=408705"},"modified":"2026-01-30T01:35:58","modified_gmt":"2026-01-30T09:35:58","slug":"pepsi-has-stolen-coca-colas-polar-bears-in-a-frontal-advertising-attack","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/pepsi-has-stolen-coca-colas-polar-bears-in-a-frontal-advertising-attack\/","title":{"rendered":"Pepsi has stolen Coca-Cola&#039;s polar bears in a frontal advertising attack"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Pepsi has confirmed that it will launch a new advertisement during Super Bowl LX, which will take place on February 8. This advertisement not only marks the beginning of a new advertising campaign but also represents <strong>a significant shift in the brand&#8217;s marketing strategy<\/strong>, indicating a more serious and aggressive approach against its eternal rival, Coca-Cola.<\/p>\n\n\n<h2 class=\"wp-block-heading\">The Pepsi Bears<\/h2>\n\n\n<p class=\"wp-block-paragraph\">Over the years, Pepsi has maintained a prolonged rivalry with Coca-Cola, primarily manifested through a series of advertisements that have been more about jokes than direct attacks. However, in this new attempt, it seems that Pepsi is ready to adopt a more forceful tone. <strong>The advertisement focuses on a character that consumers will recognize as a symbol of loyalty towards Coca-Cola<\/strong>, which could indicate that the brand is looking to capture the attention of the most loyal followers of the competitor.<\/p>\n\n\n<p class=\"wp-block-paragraph\">Although the exact details of the announcement&#8217;s content are kept secret, the campaign is expected to go beyond simple rivalry and address themes of authenticity and brand preference. Additionally, it is rumored that in this effort, <strong>Pepsi may try not only to attract Coca-Cola consumers<\/strong>, but also to provoke a broader conversation about the culture of soda consumption in general.<\/p>\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"\ud83d\udcfa  Anuncio Pepsi vs Coca-Cola &quot;Vending machine&quot; \ud83e\udd64 | Commercial 2001 \ud83d\udd1d Publicidad Coca Cola vs Pepsi\" width=\"840\" height=\"630\" src=\"https:\/\/www.youtube.com\/embed\/oWOG6PTs75s?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<p class=\"wp-block-paragraph\">This type of advertising, which emphasizes a more serious and challenging tone, could mark a new chapter in the long history of competition between these two giants of the beverage sector. <strong>The airing of the ad during one of the most-watched sporting events of the year can generate a great stir<\/strong>, and it will undoubtedly be a hot topic for marketing enthusiasts and the media in general.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pepsi has confirmed that it will launch a new advertisement during Super Bowl LX, which will be held on February 8. This advertisement not only marks the beginning of a new advertising campaign but also represents a significant shift in the brand&#8217;s marketing strategy, which warns of a more serious and aggressive approach against its eternal rival, Coca-Cola. The Pepsi Bears Over the years, Pepsi has maintained a prolonged rivalry with Coca-Cola, primarily manifested through a series of advertisements that have been more about jokes than direct attacks. Without [&hellip;]<\/p>\n","protected":false},"author":9317,"featured_media":359218,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[1015],"tags":[14986,21542,7657],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-359217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-coca-cola-2","tag-pepsi","tag-superbowl"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/359217","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/users\/9317"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/comments?post=359217"}],"version-history":[{"count":2,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/359217\/revisions"}],"predecessor-version":[{"id":359221,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/359217\/revisions\/359221"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media\/359218"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media?parent=359217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/categories?post=359217"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/tags?post=359217"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/usertag?post=359217"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/vertical?post=359217"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/content-category?post=359217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}