{"id":359455,"date":"2026-02-03T03:15:00","date_gmt":"2026-02-03T11:15:00","guid":{"rendered":"https:\/\/cms-articles.softonic.io\/es\/?p=408985"},"modified":"2026-02-03T03:54:44","modified_gmt":"2026-02-03T11:54:44","slug":"the-creators-of-highguard-acknowledge-that-they-may-not-have-marketed-the-game-correctly","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/the-creators-of-highguard-acknowledge-that-they-may-not-have-marketed-the-game-correctly\/","title":{"rendered":"The creators of Highguard acknowledge that they may not have marketed the game correctly"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Highguard, the new competitive shooter presented at The Game Awards 2025, has not had the most successful launch. <strong>With a disappointing approval rating of 42% on Steam, based on over 35,000 reviews, the title has been criticized for its generic nature, sparking a debate about its future in the industry<\/strong>. Dusty Welch, CEO of Wildlight Entertainment, acknowledged in a recent interview that the trailer was not well received and reflected on the game&#8217;s presentation at the gala.<\/p>\n\n\n<h2 class=\"wp-block-heading\">A game with potential, but poor marketing<\/h2>\n\n\n<p class=\"wp-block-paragraph\">Although the Wildlight Entertainment team hoped that Highguard would be a &#8220;shadow drop,&#8221; Geoff Keighley, the awards organizer, convinced the team to showcase the game in a traditional manner at the event. Welch continues to question whether this decision was the right one.<strong> \u201cWas that the right way? Was there another different way? To this day, I still don&#8217;t know the answer,&#8221; he commented during the interview<\/strong>, suggesting that the way the game was presented may have affected its reception.<\/p>\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Highguard - Official Launch Trailer\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/uZQEns6tkNg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<p class=\"wp-block-paragraph\">Despite the criticism, Welch shows remarkable optimism, expressing his desire to take Highguard to esports events and expand its narrative. <strong>\u201cWe hope it will be big enough for players to want more narrative, more story,\u201d he added<\/strong>. This approach highlights his intention to learn from experience and to be open to both positive and negative feedback, which are essential in video game development.<\/p>\n\n\n<p class=\"wp-block-paragraph\">The current situation of Highguard raises questions about how marketing decisions can influence long-term success. Welch emphasizes the importance of taking risks and being open to feedback, which could become an important case study in the world of video game development. <strong>While the criticism continues, the future of the game remains uncertain, but Wildlight Entertainment&#8217;s ambition is evident<\/strong>.<\/p>\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" alt=\"Steam\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/3047d89c-96d0-11e6-8546-00163ed833e7\/2505233623\/steam-download.jpg\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Steam<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/steam.softonic.com\/\" target=\"_self\" rel=\"noopener noreferrer\">DOWNLOAD<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/steam.softonic.com\/\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Highguard, the new competitive shooter presented at The Game Awards 2025, has not had the most successful launch. With a disappointing approval rating of 42% on Steam, based on over 35,000 reviews, the title has been criticized for its generic nature, sparking a debate about its future in the industry. Dusty Welch, CEO of Wildlight Entertainment, acknowledged in a recent interview that the trailer was not well received and reflected on the game&#8217;s presentation at the gala. A game with potential, but poor publicity Although the Wildlight Entertainment team hoped [&#8230;]<\/p>\n","protected":false},"author":9318,"featured_media":359466,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[1018,1015],"tags":[21735,21736,1641,18494,20895,11735,1056,21737,2009,21396],"usertag":[],"vertical":[],"content-category":[6823],"class_list":["post-359455","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gaming","category-news","tag-criticas-videojuego","tag-decisiones-de-marketing","tag-esports","tag-game-awards-2025","tag-highguard","tag-shooter-competitivo","tag-steam","tag-tasa-de-aprobacion","tag-trailer","tag-wildlight-entertainment","content-category-games"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/359455","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/users\/9318"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/comments?post=359455"}],"version-history":[{"count":3,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/359455\/revisions"}],"predecessor-version":[{"id":359472,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/359455\/revisions\/359472"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media\/359466"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media?parent=359455"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/categories?post=359455"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/tags?post=359455"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/usertag?post=359455"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/vertical?post=359455"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/content-category?post=359455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}