{"id":360927,"date":"2026-02-18T00:15:00","date_gmt":"2026-02-18T08:15:00","guid":{"rendered":"https:\/\/cms-articles.softonic.io\/es\/?p=410764"},"modified":"2026-02-18T00:31:04","modified_gmt":"2026-02-18T08:31:04","slug":"health-and-wellness-ads-surpass-medicine-ads-on-google","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/health-and-wellness-ads-surpass-medicine-ads-on-google\/","title":{"rendered":"Health and wellness ads surpass medicine ads on Google"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A new analysis of advertising performance data reveals that <strong>global health and wellness ads have outperformed traditional healthcare ads on Google.<\/strong> According to information provided by Databox, these health-targeted ads have recorded significantly higher click-through rates in Google&#8217;s search console.<\/p>\n\n\n<h2 class=\"wp-block-heading\">A key fact for advertising<\/h2>\n\n\n<p class=\"wp-block-paragraph\">The click-through rate, which is calculated as the percentage of clicks an ad receives compared to the total impressions, reflects the interest and effectiveness of online advertising campaigns. This analysis highlights a <strong>shift in user behavior, as they seem to be more interested in content related to overall well-being than in specific medical services.<\/strong><\/p>\n\n\n<p class=\"wp-block-paragraph\">The difference in the performance of these types of ads could be due to several factors. <strong>Today&#8217;s consumers, increasingly focused on their health and personal well-being, are in search of accessible solutions and advice.<\/strong> Additionally, the proactive nature of health and wellness advertising, which often addresses daily concerns and lifestyles, may be more appealing to a broad audience.<\/p>\n\n\n<p class=\"wp-block-paragraph\">The advertising industry continues to adapt to these trends, and companies are considering how their strategies can benefit from this shift in consumer preferences. As click-through rates continue to rise in these health and wellness ads, it is likely that <strong>brands will close the gap with traditional healthcare advertisers to capture more attention in an evolving advertising market.<\/strong><\/p>\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/2\/2026\/02\/medico2.jpg\" alt=\"\" class=\"wp-image-410766\"\/><\/figure>\n\n\n<p class=\"wp-block-paragraph\">This analysis backed by KPI data provides us with a comprehensive view of <strong>how the advertising landscape is transforming, and raises important questions about the future of advertising in the healthcare sector<\/strong>. Brands that quickly adapt to these changes may find new opportunities to connect with consumers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A new analysis of advertising performance data reveals that global health and wellness ads have outperformed traditional healthcare ads on Google. According to information provided by Databox, these health-targeted ads have recorded significantly higher click-through rates on Google&#8217;s search console. A key data point for advertising The click-through rate, which is calculated as the percentage of clicks an ad receives compared to the total impressions, reflects the interest and effectiveness of online advertising campaigns. This [&hellip;]<\/p>\n","protected":false},"author":9317,"featured_media":360942,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[1015],"tags":[22347,1068,15738,22348,22349,4608],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-360927","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-anuncios-google","tag-google","tag-google-ads","tag-google-ads-medicina","tag-google-ads-salud","tag-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/360927","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/users\/9317"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/comments?post=360927"}],"version-history":[{"count":2,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/360927\/revisions"}],"predecessor-version":[{"id":360945,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/360927\/revisions\/360945"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media\/360942"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media?parent=360927"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/categories?post=360927"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/tags?post=360927"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/usertag?post=360927"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/vertical?post=360927"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/content-category?post=360927"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}