{"id":361342,"date":"2026-02-20T13:05:46","date_gmt":"2026-02-20T21:05:46","guid":{"rendered":"https:\/\/cms-articles.softonic.io\/es\/?p=411120"},"modified":"2026-02-22T02:53:40","modified_gmt":"2026-02-22T10:53:40","slug":"the-creator-of-blood-bowl-supports-games-workshops-decision-not-to-use-ai-for-anything","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/the-creator-of-blood-bowl-supports-games-workshops-decision-not-to-use-ai-for-anything\/","title":{"rendered":"The creator of Blood Bowl supports Games Workshop&#039;s decision not to use AI for anything"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Games Workshop, the iconic company behind titles like Blood Bowl and various contributions to the Warhammer franchise, has reaffirmed its stance regarding <a href=\"https:\/\/en.softonic.com\/articles\/the-ceo-of-nexon-defends-the-use-of-ai-in-arc-raiders-stating-that-all-companies-are-using-ai-right-now\">the use of artificial intelligence (AI) in its creative processes<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>In its recent financial report, CEO Kevin Rountree emphasized that &#8220;<\/strong><a href=\"https:\/\/en.softonic.com\/articles\/games-workshop-is-explicit-no-ai-in-warhammer\">AI-generated content is not allowed nor its use<\/a><strong> in our design processes&#8221;<\/strong>. This measure has sparked lines of debate about <a href=\"https:\/\/en.softonic.com\/articles\/project-genie-the-ai-that-promises-to-make-video-games-has-caused-the-stock-market-to-explode-against-video-games\">the role that AI could play in the video game<\/a> and tabletop game development industry.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The most successful secondary line joins the fight against AI<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Jervis Johnson, a renowned game designer who worked for nearly four decades at Games Workshop, supported the company&#8217;s decision. <strong>Johnson, known for being the creator of Blood Bowl and for his involvement in projects like Necromunda and Warhammer 40,000, stated that AI does not contribute to the creation of high-quality creative work<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to him, while technology can produce content that is &#8220;acceptable at an average level,&#8221; it does not meet professional standards. In his opinion, <a href=\"https:\/\/en.softonic.com\/articles\/former-rare-developer-is-blunt-about-expedition-33-using-ai-instead-of-paying-people-shows-they-are-a-bunch-of-lazy-people\">AI can encourage laziness among designers<\/a>, pushing them not to strive hard enough for innovation.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Blood Bowl 3 - Official Cinematic Trailer | Gamescom 2020\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/fgxs7zcVf9g?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Johnson&#8217;s concern is not unfounded, as he has compared AI to the asbestos of the tech industry: something that could be harmful in the long run. <strong>Additionally, he points out that, in his experience, most AI applications do not meet the expectations generated around this technology<\/strong>, which raises questions about its impact on the future of digital entertainment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The debate about AI in video game development and board game design continues, especially in a field as creative as that of Games Workshop. <strong>Although there are rumors about the possible adoption of AI in other areas, the company has chosen to take firm steps to preserve the quality and creativity of its products<\/strong>.<\/p>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" alt=\"Blood Bowl 3\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/725d2d69-c8ef-4195-b8d4-d6ff53237acc\/3795574257\/blood-bowl-3-logo\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Blood Bowl 3<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/blood-bowl-3.softonic.com\/\" target=\"_self\" rel=\"noopener noreferrer\">DOWNLOAD<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--4.80\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"4.80\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"4.8\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\">4.8<\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\">Blood Bowl 3 is an action-packed turn-based football game that pits a team of orcs and elves against human competitors. While it draws inspiration from American football rules, the level of brutality experienced is not for the faint-hearted.<\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/blood-bowl-3.softonic.com\/\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Games Workshop, the iconic company behind titles like Blood Bowl and various contributions to the Warhammer franchise, has reaffirmed its stance on the use of artificial intelligence (AI) in its creative processes. In its recent financial report, CEO Kevin Rountree emphasized that &#8220;AI-generated content is not allowed nor is its use in our design processes.&#8221; This measure has sparked lines of debate about the role that AI could play in the video game and tabletop game development industry. The most successful secondary line joins the fight against AI Jervis Johnson, [&#8230;]<\/p>\n","protected":false},"author":1009,"featured_media":361343,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[1015],"tags":[22517,22518,22519,22520,7470,21882,3885,22521,3285],"usertag":[],"vertical":[],"content-category":[6849],"class_list":["post-361342","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-blood-bowl","tag-creatividad-en-juegos","tag-desarrollo-de-juegos-de-mesa","tag-diseno-de-videojuegos","tag-games-workshop","tag-impacto-de-la-ia","tag-inteligencia-artificial","tag-jervis-johnson","tag-warhammer","content-category-lifestyle"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/361342","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/users\/1009"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/comments?post=361342"}],"version-history":[{"count":3,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/361342\/revisions"}],"predecessor-version":[{"id":361396,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/361342\/revisions\/361396"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media\/361343"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media?parent=361342"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/categories?post=361342"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/tags?post=361342"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/usertag?post=361342"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/vertical?post=361342"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/content-category?post=361342"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}