{"id":361525,"date":"2026-02-23T18:50:00","date_gmt":"2026-02-24T02:50:00","guid":{"rendered":"https:\/\/cms-articles.softonic.io\/es\/?p=411343"},"modified":"2026-02-24T04:24:25","modified_gmt":"2026-02-24T12:24:25","slug":"assassins-creed-has-changed-the-leaders-of-the-franchise-and-everything-is-going-to-be-different","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/assassins-creed-has-changed-the-leaders-of-the-franchise-and-everything-is-going-to-be-different\/","title":{"rendered":"Assassin&#8217;s Creed has changed the leaders of the franchise and everything is going to be different"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Ubisoft has appointed three new executives as leaders of its iconic video game franchise Assassin&#8217;s Creed. This leadership change comes at a time when the series, <a href=\"https:\/\/assassins-creed.en.softonic.com\/\" title=\"which has garnered a large fan base since its launch in 2007\">which has garnered a large fan base since its launch in 2007<\/a>, is preparing for new challenges and releases.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The appointees <strong>include Martin Schelling, who was part of the development team for <\/strong><a href=\"https:\/\/en.softonic.com\/articles\/assassins-creed-has-impacted-fans-with-the-most-unexpected-return-of-the-saga\">the critically acclaimed Assassin&#8217;s Creed IV: Black Flag<\/a>, a title that remains one of the favorites among fans of the saga.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">New Hidden Daggers<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Schelling has promised to bring a new vision to the project, emphasizing the importance of maintaining the essence that has captivated players over the years.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alongside him, two other executives have been selected, although their names have not yet been revealed by the company. <strong>This trio will lead <\/strong><a href=\"https:\/\/en.softonic.com\/articles\/assassins-creed-shadows-becomes-one-of-the-five-best-selling-games-of-2025\">the future of Assassin&#8217;s Creed, which has expanded<\/a><strong> its universe with multiple episodes<\/strong> and spin-offs, diversifying into genres and platforms.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">We have an update on the future of Assassin\u2019s Creed.  <br> <br>Today we\u2019re introducing new members of the leadership team that will steer the franchise&#39;s ambitious new chapter.  <br><br>&#8211; Martin Schelling &#8211; Head of AC Brand <br>&#8211; Jean Guesdon &#8211; Head of Content <br>&#8211; Fran\u00e7ois De Billy &#8211; Head of\u2026 <a href=\"https:\/\/t.co\/1AJXxOhypu\">pic.twitter.com\/1AJXxOhypu<\/a><\/p>&mdash; Assassin&#39;s Creed (@assassinscreed) <a href=\"https:\/\/twitter.com\/assassinscreed\/status\/2025967126498910596?ref_src=twsrc%5Etfw\">February 23, 2026<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/en.softonic.com\/articles\/the-former-director-of-assassins-creed-is-suing-ubisoft-for-a-forced-restructuring\" title=\"The Assassin's Creed franchise is operated by Vantage Studios\">The Assassin&#8217;s Creed franchise is operated by Vantage Studios<\/a>, a subsidiary of Ubisoft that also manages other major titles like Rainbow Six Siege and Far Cry. <strong>This focus on internal collaboration aims to optimize development and innovation<\/strong> in these large properties.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With this new team in charge, Ubisoft seems determined to revitalize and possibly reinvent the way players interact with the world of Assassin&#8217;s Creed.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Assassin&#039;s Creed Shadows: Official World Premiere Trailer\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/vovkzbtYBC8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">With the legacy of the past and the potential for new developments, fans of the series are eager to see how these changes will influence upcoming releases. Likewise, <strong>there are rumors about possible reimaginings of classic titles or the introduction of new mechanics<\/strong> that could change the early course of the franchise. Ubisoft has been able to adapt to market demands, and this new approach could be another step towards the innovative future that players expect.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ubisoft has appointed three new executives as leaders of its iconic video game franchise Assassin&#8217;s Creed. This leadership change comes at a time when the series, which has garnered a large fan base since its launch in 2007, is preparing for new challenges and releases. The appointees include Martin Schelling, who was part of the development team for the critically acclaimed Assassin&#8217;s Creed IV: Black Flag, a title that remains a favorite among fans of the saga. New hidden daggers Schelling has promised to bring a new vision to the project, emphasizing [&#8230;]<\/p>\n","protected":false},"author":1009,"featured_media":361530,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[1015],"tags":[2255,1076],"usertag":[],"vertical":[],"content-category":[6823],"class_list":["post-361525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-assassins-creed","tag-ubisoft","content-category-games"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/361525","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/users\/1009"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/comments?post=361525"}],"version-history":[{"count":3,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/361525\/revisions"}],"predecessor-version":[{"id":361621,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/361525\/revisions\/361621"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media\/361530"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media?parent=361525"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/categories?post=361525"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/tags?post=361525"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/usertag?post=361525"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/vertical?post=361525"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/content-category?post=361525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}