{"id":362486,"date":"2026-03-04T08:05:00","date_gmt":"2026-03-04T16:05:00","guid":{"rendered":"https:\/\/cms-articles.softonic.io\/es\/?p=412264"},"modified":"2026-03-11T06:26:45","modified_gmt":"2026-03-11T13:26:45","slug":"this-anime-version-of-hamlet-has-not-been-the-success-that-was-expected","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/this-anime-version-of-hamlet-has-not-been-the-success-that-was-expected\/","title":{"rendered":"This anime version of Hamlet has not been the success that was expected"},"content":{"rendered":"\n<p>The new film by Mamoru Hosoda, titled &#8216;Scarlet&#8217;, premiered in Spain last week, offering a unique interpretation of the classic story of Hamlet in an epic fantasy setting. However, box office expectations have not materialized, with the film achieving a <strong>revenue of only 7,500 euros on its opening day and 26,000 euros in its first weekend, placing it at 19th on the box office list.<\/strong><\/p>\n\n\n<h2 class=\"wp-block-heading\">The tough current box office filled with Oscar nominees<\/h2>\n\n\n<p><strong>Since its release in Japan, &#8216;Scarlet&#8217; has faced all kinds of criticism and a lukewarm reception<\/strong>, which has contributed to its poor results in the Spanish market. Although Hosoda is a renowned director in the anime field, his popularity does not reach that of iconic figures like Hayao Miyazaki or Makoto Shinkai, suggesting that his name alone is not enough to attract large audiences.<\/p>\n\n\n<p>The movie arrived in theaters in a highly competitive context, facing titles like &#8216;Scream 7&#8217; and Oscar-nominated films, which has complicated its visibility in cinemas. Despite being screened in 175 theaters across Spain, many viewers were unaware of its release, suggesting that <strong>the marketing strategy has been ineffective compared to the promotion of &#8216;Belle&#8217;, its previous work,<\/strong> which grossed \u20ac123,786.78 with a limited release in 2022.<\/p>\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"SCARLET | Tr\u00e1iler oficial en espa\u00f1ol HD - Exclusivamente en cines 27 de febrero\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/C9BqAl26HqY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<p>This case highlights a growing issue in the anime industry: <strong>original films, like &#8216;Scarlet&#8217;, seem to be having increasing difficulties attracting audiences without the support of widely recognized franchises.<\/strong> This phenomenon could be a sign that the audience prefers stories in already established universes with greater media reach, putting more risky and original projects at a disadvantage.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The new film by Mamoru Hosoda, titled &#8216;Scarlet&#8217;, premiered in Spain last week, offering a unique interpretation of the classic story of Hamlet in an epic fantasy setting. However, box office expectations have not materialized, with the film earning only 7,500 euros on its opening day and 26,000 euros in its first weekend, positioning it at number 19 on the box office list. The tough current box office filled with Oscar nominees Since its release in Japan, &#8216;Scarlet&#8217; has faced all kinds of criticism and a reception [&#8230;]<\/p>\n","protected":false},"author":9317,"featured_media":362487,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[1015],"tags":[1489,18769,18770,22874],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-362486","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-anime","tag-mamoru-hosoda","tag-scarlet","tag-scarlet-taquilla"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/362486","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/users\/9317"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/comments?post=362486"}],"version-history":[{"count":2,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/362486\/revisions"}],"predecessor-version":[{"id":362496,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/362486\/revisions\/362496"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media\/362487"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media?parent=362486"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/categories?post=362486"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/tags?post=362486"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/usertag?post=362486"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/vertical?post=362486"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/content-category?post=362486"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}