{"id":363354,"date":"2026-03-11T18:50:03","date_gmt":"2026-03-12T01:50:03","guid":{"rendered":"https:\/\/cms-articles.softonic.io\/es\/?p=413024"},"modified":"2026-03-12T02:32:40","modified_gmt":"2026-03-12T09:32:40","slug":"in-marvel-rivals-they-feared-they-might-have-become-a-concord","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/in-marvel-rivals-they-feared-they-might-have-become-a-concord\/","title":{"rendered":"In Marvel Rivals, they feared they might have become a Concord"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>In 2024, NetEase boldly ventures into the live shooter genre with the launch of Marvel Rivals<\/strong>, taking a risky turn after <a href=\"https:\/\/en.softonic.com\/articles\/things-look-bad-for-marvel-rivals-after-their-latest-move\">the failure of its predecessor, Concord<\/a>, which was canceled by PlayStation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.softonic.com\/articulos\/marvel-rivals-presenta-a-su-personaje-mas-carismatico-con-modos-de-juego-unicos\" title=\"The team behind Marvel Rivals acknowledges\">The team behind Marvel Rivals acknowledges<\/a> the inherent challenges of live service games and the difficulty of ensuring success. According to Yachen Bian, head of publishing and marketing, there is a palpable panic when facing the harsh reality of a market filled with failed games.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">They feared they might fail<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To counter possible setbacks, the team implemented several strategies, such as accelerating the launch of new content and encouraging player community engagement through a creator program.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>&#8220;The success of Marvel Rivals is due to emphasizing early testing, receiving feedback, and addressing the comments received,&#8221; says Danny Koo, executive producer<\/strong>. This proactive approach has allowed the community to get involved from the early stages of the game, generating conversation and anticipation before its release.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Marvel Rivals | Launch Trailer\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/-b0veB7q9P4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Despite the competitive landscape with <a href=\"https:\/\/en.softonic.com\/articles\/at-netease-they-are-clear-overwatch-2-is-not-competition-for-marvel-rivals\">the return of titles like Overwatch<\/a>, the successful launch of Marvel Rivals stands out in a volatile market.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Although its future is uncertain, <strong>the team behind the game has managed to take a decisive step by presenting a playable product from the launch<\/strong>, an approach that reflects a valuable lesson for other developers in the industry.<\/p>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" alt=\"Steam\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/3047d89c-96d0-11e6-8546-00163ed833e7\/2505233623\/steam-download.jpg\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Steam<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/steam.softonic.com\/\" target=\"_self\" rel=\"noopener noreferrer\">DOWNLOAD<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/steam.softonic.com\/\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In 2024, NetEase boldly ventures into the live shooter genre with the launch of Marvel Rivals, taking a risky turn after the failure of its predecessor, Concord, which was canceled by PlayStation. The team behind Marvel Rivals acknowledges the inherent challenges of live service games and the difficulty of ensuring success. According to Yachen Bian, head of publishing and marketing, there is a palpable panic when facing the harsh reality of a market filled with failed games. They feared they might fail. To counter potential missteps, the team implemented several strategies, such as accelerating [&#8230;]<\/p>\n","protected":false},"author":1009,"featured_media":363358,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[1018,1015],"tags":[],"usertag":[],"vertical":[],"content-category":[6823],"class_list":["post-363354","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gaming","category-news","content-category-games"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/363354","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/users\/1009"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/comments?post=363354"}],"version-history":[{"count":3,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/363354\/revisions"}],"predecessor-version":[{"id":363381,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/363354\/revisions\/363381"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media\/363358"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media?parent=363354"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/categories?post=363354"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/tags?post=363354"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/usertag?post=363354"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/vertical?post=363354"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/content-category?post=363354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}